遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation
5 likes1,003 views
This document discusses public relations and PR strategies. It introduces the concepts of who communicates what message through which channels to whom and with what effect. It then discusses key considerations for PR including the spokesperson, message, channel, audience, and desired outcome. Finally, it briefly covers different types of PR events and some rules for effective PR such as developing relationships with reporters and having a solid marketing plan.
遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation
- 1. PR 2.0 課程主題: 遊戲行銷與企畫 Game Marketing and Planning 課程內容 :公關活動介紹 Introduction of the Public Relation
- 2. 自我介紹 時間: 一分鐘
- 4. 公關是什麼?
- 5. Who says what in which channel to whom with what effect ?
- 12. 公關活動 PR event
- 13. 公關活動 PR event
- 15. PR Some rules you have to notice
- 16. Rule #1 Don`t sell a reporter on your product or service
- 17. Rule #2 Have a PR practitioner help you find and write your story
- 18. Rule #3 Having a solid marketing plan in place before Your PR plan
- 19. Rule #4 Develop the relationship with reporter
- 20. Rule #5 You can try the different angle to descript , but cheating is not the option