Get More Clients with LinkedIn®
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The document provides tips for leveraging LinkedIn to get new clients, including updating your profile, connecting with relevant contacts, generating opportunities through engagement on LinkedIn, and deciding whether to purchase a paid LinkedIn subscription. Key recommendations include making your profile visible and optimized for your goals, personalizing connection invitations, participating in groups, and keeping your profile and connections up to date.
Get More Clients with LinkedIn®
- 1. How to Leverage the Power of LinkedIn® to Get New Clients www.askjohnsmiley.com
- 2. LinkedIn® vs. Facebook • LinkedIn® – More user-friendly than Facebook – Adapted to current day communication preferences – More reliable connections & information – Presenting more useful options regularly – Allows you to present yourself in a dynamic presentation • Facebook – Rules change all the time Email: john@jsmiley.com www.AskJohnSmiley.com
- 3. Step 1: Revisit Your LinkedIn® Profile • Is your profile current? • Have you tweaked it for maximum effectiveness at getting new clients? • Did you skip any steps in the initial setup? Email: john@jsmiley.com www.AskJohnSmiley.com
- 4. LinkedIn® Profile Tips • Make your profile visible to everyone • Create your unique URL vanity – Go to ‘Settings’ & ‘Edit your URL’ • Create a profile badge to put on your website • Use a professional profile headshot photo Email: john@jsmiley.com www.AskJohnSmiley.com
- 5. How to Grab Perfectly Targeted Leads • Decide on your main LinkedIn® goal – Who are you trying to attract? – What do you want them to notice? – What do you want them to do? – What do you want your profile to do for you? – What do they need to know about you? – What do you want it to say? – Why is this relevant to them? – Who do you want them to see? Email: john@jsmiley.com www.AskJohnSmiley.com
- 6. Step 2: Connecting with the Right People • Treat your network connections as treasure • Do not add connections that bear no relevance to your main goal • Be ruthless when deciding whether to add people to your network Email: john@jsmiley.com www.AskJohnSmiley.com
- 7. Connecting with the Right People • Start with ‘People You May Know’ – Click on ‘See More’ – This displays many ways to connect with people • Decide who you want to connect with before you search • Adding peers in related professions or experts / role models will help you meet prospective clients Email: john@jsmiley.com www.AskJohnSmiley.com
- 8. Important Tip! • Do NOT hit the ‘Connect’ button!! – Hitting that link will send an impersonal invitation to connect – Instead, click on the person’s name – This opens up their profile for further reading – Allows you to personalize a form letter for a more professional introduction Email: john@jsmiley.com www.AskJohnSmiley.com
- 10. Other Ways to Search for People • Alumni from your university • Different category listings – Search company names & look for their top executives’ profiles – Find current employees & past employees • Take notes of the top executive profiles • What bores you? What makes you want to click through & read more? Email: john@jsmiley.com www.AskJohnSmiley.com
- 11. Other Ways to Search for People • Search particular groups, to join but also for potential clients • Use keywords to search for people or groups – Notice those people who have the coveted ‘500+ Connections’ notation on their profile • Study experts & top executives profiles & actions on LinkedIn® Email: john@jsmiley.com www.AskJohnSmiley.com
- 12. What the Experts Put on Their Profiles • Mission statement or philosophy • A statement about what’s important to you • A summation of what they love about their job • Biography • What they do & how they do it • What they can help you achieve • Short summaries Email: john@jsmiley.com www.AskJohnSmiley.com
- 13. Use Advanced Search to Find Leads Email: john@jsmiley.com www.AskJohnSmiley.com
- 14. Step 3: Apply What You’ve Learned • Update your profile (again) – Drop mind-numbing, repetitive or weak phrases – Start with an active statement – Avoid cliche phrases – Include best keywords in your description, tagline & summary first sentence – Avoid writing in the third person – Write short, concise paragraphs – Write summaries in the first person – Be creative Email: john@jsmiley.com www.AskJohnSmiley.com
- 15. LinkedIn Tips • Your profile is NOT for telling your life history – It’s to convince your new connections that you are the perfect person to connect with • After you add new connections, filter them by company, location or other personalized tags • Keep your Summaries & Specialties separate Email: john@jsmiley.com www.AskJohnSmiley.com
- 16. Step 4: Generating Client Opportunities • Let people know landing clients is your main focus – Start your profile summary with your experience – Join relevant groups with a specific focus • When joining groups, start with an introduction • Listen, answer questions, give feedback, listen • Share resources, create resources when there’s a need, place strong calls to action on your landing pages Email: john@jsmiley.com www.AskJohnSmiley.com
- 17. Generating Client Opportunities • Let people know landing clients is your main focus – Look for better suggested keywords – Add different media types to your summary • Portfolio images, videos, slide shows • What best represents your work? – Use a custom background Email: john@jsmiley.com www.AskJohnSmiley.com
- 18. Generating Client Opportunities • Let people know landing clients is your main focus – Ask to be recommended Email: john@jsmiley.com www.AskJohnSmiley.com
- 19. Generating Client Opportunities • Let people know landing clients is your main focus – Share your profile • Put badge on your website • Add to relevant Facebook pages • Share when you update with relevant content • Share profile via .PDF Email: john@jsmiley.com www.AskJohnSmiley.com
- 20. Generating Client Opportunities • Let people know landing clients is your main focus – Check your network updates • Visit home page daily • Note who has viewed your profile in 90 days • Check the People You May Know • Ads that may be of interest to you • Posts & updates that may be useful • Check out LinkedIn® Pulse where you find top industry influencers Email: john@jsmiley.com www.AskJohnSmiley.com
- 21. Step 5: Should You Get the Paid Version? • Analyze the cost – Will you get enough returns to justify the monthly cost? • Paid version does offer information not easily accessible in the free version • Paid version has a one month trial – Paid plans vary depending on what your business goal is Email: john@jsmiley.com www.AskJohnSmiley.com
- 22. Examples of Paid Plans • ‘Unlocking Sales Opportunities’ costs $89.99 CAD per month • ‘Find & Contact Right People’ costs $60.99 CAD per month • Paid plans contain other features, such as InMail & enhanced ‘Who Has Viewed Your Profile’ Email: john@jsmiley.com www.AskJohnSmiley.com
- 23. In Conclusion • Join LinkedIn® centered groups & other targeted groups – LinkedIn for Journalists, LinkedIn Mobile, etc – Check groups regularly • Keep profile updated & fresh • Respond to requests quickly Email: john@jsmiley.com www.AskJohnSmiley.com
- 24. In Conclusion • Share your LinkedIn® posts on Twitter • Make your profile public so others find you easily when searching • Use relevant keywords in your titles & descriptions Email: john@jsmiley.com www.AskJohnSmiley.com
- 25. Additional Training • LinkedIn - AskJohnSmiley.com/linkedin • Social Media - AskJohnSmiley.com/masm • Internet Marketing - AskJohnSmiley.com/imme Email: john@jsmiley.com www.AskJohnSmiley.com