Linkedin for Students and Professionals
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The document discusses the importance of leveraging LinkedIn for students and professionals, emphasizing that your online presence reflects your professional identity. Key components of a LinkedIn profile include a profile photo, location, headline, summary, experience, and skills, among others. It provides strategies for enhancing engagement on the platform, such as utilizing job alerts, networking, and keeping your profile updated.
Linkedin for Students and Professionals
- 1. Leveraging LinkedIn as a Student and Professional Presented by Katy Spencer Johnson Marketing and Communications Agen Quincy College
- 2. WHY SHOULD YOU CARE ABOUT LINKEDIN? Linked-In Trivia: How often is a new user created on LinkedIn? Every 2 Seconds…
- 3. WHAT STORY ARE YOU TELLING? • What you do online, what you say online, and your social media presence is a reflection of you. • Hone Your Elevator Pitch and Practice, Practice, Practice • Search Yourself • You are more than a few data points, social media profiles • Identify what your goals are… • Your LinkedIn Profile is a tool to tell your story…. Social Media Trivia: According to a Microsoft study, what percentage of employers turned down an applicant by what they saw online? 70% of recruiters rejected an applicant by what they saw online
- 4. TELL ME ABOUT THESE LINKEDIN USERS
- 5. LinkedIn= Speed Dating for Professionals
- 6. Your LinkedIn Profile is more than your Resume.. and your portfolio… and your references..
- 7. COMPONENTS OF A LINKEDIN PROFILE • Profile Photo • Location - Major Metro Area will help you land in search results - Boston vs Greater Boston • Headline - Who are you? Tell People What You Are Looking For - New Opportunities, Internship/Job • Summary - Your Elevator Pitch - Describe what motivates you and what you’re skilled at • Experience - Most Like your Resume - Job Titles/Description - Be prepared to address gaps in your job history • Organizations - Club Activity, Volunteerism • Education - Start with College - Not necessary to list H.S. • Volunteer Experience / Causes - Opportunity to express what you care about, what you are passionate about • Skills & Expertise - Best Practice to List 5 Skills - Unsure of your skills? Check Job Descriptions in leading areas - assess if you can say you are skilled in that area. • Endorsements - What others say about you? • Additional Media Content • Honors/Awards: Certifications, Accomplishments • Contact/Personal Info: Personal Email Gets More Connections versus LinkedIn Only LinkedIn Trivia: Do you know the most overused word on LinkedIn? MOTIVATED
- 8. Components of a LinkedIn Profile (TLDR Version) • At Minimum - Your Profile Should Have • Profile Photo • Location • Education • Headline • Summary • Experience • For those over-achievers in the room: • Organizations - Activities • Volunteer Exp. • Skills/Expertise • Additional Media Content • For the Humble Brag: • Organizations - Activities • Volunteer Exp. • Skills/Expertise • Additional Media Content • Honors/Awards/Accomplish ments
- 9. YOUR TURN • If you have your resume on hand and do not have a LinkedIn Profile: let’s start creating your LinkedIn profile. • If you do not have a resume, please make an appointment with Career Services to create a resume. Today, please brainstorm your headline and summary. • Already have a LinkedIn Profile? Log-In to your profile and refresh your profile • Take a Professional Profile Photo - See Karen
- 10. So, I have a LinkedIn Profile Now…. What do I do?! ENGAGE
- 11. HOW DO I ENGAGE WITH SPECIFIC GROUPS ON LINKED-IN?
- 12. Crafting Content for LinkedIn versus other social media networks Instagram Linkedin Content Business Mgmt Engineering Tech - RoboticsHuman Resources
- 13. What does engagement look like on LinkedIn?
- 14. Making the Most of LinkedIn for Job/Internship Searching • Jobs Tab • Job Alert: Location Specific, Title Specific, Industry Specific • Leverage Filters - Sort by Experience • Check your 1st and 2nd Connections • Companies within your Network • Deep Dive into Organizations that interest you - Find the right fit • Request Informational Interviews with those in the field • Never Underestimate the power of direct messaging • Post in your Industry Pages, Groups • Job Postings: Easy Apply, Apply via Company Page, Contacting HR
- 15. Connecting with Spotify, Apple, Amazon How can my 400+ LinkedIn Connections connect me?
- 16. DON’T LET YOUR PROFILE BE A MONUMENT TO YOUR CAREER HISTORY • Search Yourself - Look at Keywords Not Buzzwords • Check your links/media include - Refresh or Update if outdated • Update Often • Engage Regularly • You Do You - Be Yourself • Connect with others • Build your Network LinkedIn Trivia:What percentage of LinkedIn Users use LinkedIn Daily? 40% of LinkedIn Users use LinkedIn DAILY.
- 17. Tia THANK YOU for Attending! Additional Resources: Quincy College Office of Career Services and Placement Linkedin.com/learning Check out the other Career Week Sessions!
Editor's Notes
- #3: Started presentation with a list of statistics like 3 Billion Users on LinkedIn, 10 Billion Total Endorsements, 40 Million College Students are on LinkedIn. But I wanted to simply bring it back to opening doors to opportunity. There are countless examples of Networking in the traditional sense and across social media creating expanding opportunities for internships, careers, speaking engagements, articles, you name it. We’ll cover how do you build your brand, your presence on social, translating your resume to LinkedIn, and once your profile is created how to do you connect to employers for internships, jobs, and network with peers, colleagues, and people you’ve never met. https://www.youtube.com/watch?v=YWp6AN00D_c&feature=youtu.be
- #4: At it’s heart, LinkedIn is a social media network and career tool that allows you to tell your story.. when I say story, I simply mean your messaging. What are you telling others about you? Your goals? Your skills? Your strengths? 93% of Hiring Managers Search LinkedIn 65% Search Facebook 55% Search Twitter
- #5: We’re going to look at this from a practical perspective. What can you tell me about the person on the left and the person on the right Which Person would you Hire? Which Person would you connect with? Tricky Part: Each Profile is Unique No set guidelines - best practice
- #6: Someone equated Linked In to Speed Dating for Professionals Recent Study: Hiring Manager, you have 6 seconds to make an impression What Do you Need to focus on? Profile, Your Summary, Your Headline
- #8: No standardized approach to a linked in profile - highlighting best practices if it doesn't align with your story don't include it