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CONFIDENTIAL
CONFIDENTIAL
RICHARD LOWENTHAL
Managing Partner
The Game Agency
CONFIDENTIALCONFIDENTIAL
About Us
TGA is an award-winning
digital agency and software
development studio.
Engage
Using the power of play, we
create experiences to drive
awareness + retention.
Educate
We capture people’s attention
and keep them actively engaged
with fun and relevant content.
Analyze
We measure usage and
outcomes to optimize game
effectiveness, maximize
campaign success, & provide
actionable next steps.
THE GAME AGENCY
CONFIDENTIAL
13 YEARS OF GAME-BASED TRAINING
Custom Games
Turn-Key Games
CONFIDENTIALCONFIDENTIAL
IN THIS SESSION WE WILL REVIEW
Why
Game-Based
Training
1 2 3 4
Where Serious
Games Are
Being Used
How To Design
Branching
Paths
2 Examples
of Branching
Paths
CONFIDENTIAL
WHY GAMES?
GAMES ENGAGEoffer a fun and safe spaces to learn,
practice, fail, and ultimately master critical skills
simulate
real-world
situations
1 2 3 4
require
real-time
decisions
provide
instant
feedback
track
knowledge
& behaviors
CONFIDENTIAL
ALIGNING A GAME WITH YOUR OBJECTIVE
IDENTIFYING
fast paced quick recall and
response testing with right
and wrong responses
SOFT SKILLS
responses
• Estimate
• Explain
• Infer
• Interpret
• Predict
• Relate
VISUALIZING
cause-and-effect based
on decisions (good, bad,
best)
• Calculate
• Change
• Connect
• Empathize
• Relate
• Solve
CATEGORIZING
puzzles, challenges, solution
driven experience
• Appraise
• Categorize
• Classify
• Compare
• Conclude
• Prioritize
DESCRIBING
simulated, immersive
environments, free
roaming, and collaborative
• Anticipate
• Assemble
• Construct
• Design
• Invent
• Recognize
GameSkills
retain specific details
without knowing what to
pay attention to beforehand
• Categorize
• Find
• Identify
• Memorize
• Recall
• Recognize
CONFIDENTIAL
WHY SOFT SKILLS?
@ GOOGLE
7 OF 8 MOST IMPORTANT
HIRING SKILLS ARE
SOFT SKILLS
CONFIDENTIAL
GOOGLE WANTS THEIR EMPLOYEES TO. . .
Coach Communicate
& Listen
Be Intuitive
Make
Connections
Empathize
Think
Critically
Problem
Solve
1 2 3 4
5 6 7
CONFIDENTIAL
CAN SOFT SKILLS BE TAUGHT?
Yes. Not only can one teach soft
skills but by doing so, companies
can realize substantial ROI
CONFIDENTIAL
THE BEST WAY TO TEACH SOFT SKILLS
GAMES!
SERIOUS
CONFIDENTIAL
SERIOUS GAMES: ALL SHAPES, SIZES & TOPICS
Construction RetailHealthcare
Transportation TelecommunicationsFinance
CONFIDENTIAL
BUT, DO THEY WORK? … YES
Source: National Training Laboratories
5%
10%
20%
30%
50%
75%
90%
LECTURES
READING
AUDIO / VISUAL
DEMONSTRATION
DISCUSSION
PRACTICE
TEACHING
PASSIVE
LEARNING
ACTIVE
LEARNING
CONFIDENTIAL
WHAT ARE POPULAR SERIOUS GAMES?
PATHS
BRANCHING
CONFIDENTIAL
LET’S TALK ABOUT BRANCHING PATHS
Story
Driven
Multiple
Decision
Points
Unique
Experiences
CONFIDENTIAL
BRANCHING PATHS GO BEYOND GAMES…
Choose Your Own Adventure
(old media)
Bannersnatch
(new media)
CONFIDENTIAL
BEST PRACTICES
BRANCHING PATHS
MAKING EFFECTIVE
CONFIDENTIAL
BEST PRACTICES
relatable scenarios,
settings, characters
and challenges, make
it easy for learners to
get into the game
Tell A
Story
Great
CONFIDENTIAL
CHOICES SHOULD BE MEANINGFUL
Request
Summary Report Hang up on Bo
Throw Coffee
on Computer
CONFIDENTIAL
LIMIT THE NUMBER OF CHOICES
Ask for the Senior Business
Analyst contact
Get a junior BA to review the
summary
End the call
Ask for a summary report
follow up via email
Ask for a brief of the summary
on this call
Schedule another meeting to
go over the summary report
CONFIDENTIAL
KEEP TEXT SHORT & DIALOGUE BELIEVABLE
So Jeremy, on page seven of
the report in section 5a, you
list the need to mix
component A with component
B when the correct protocol
clearly states that this might
be way too much text for one
answer.
And to then duplicate this text
over and over for each choice
will make people fatigued
from reading so much text. If
you find that having this much
text is needed for choices,
maybe branching narrative
isn’t the best tool for teaching
this particular content..
Kind of like how when people
put a ton of text on a slide. Like
a presentation is not the format
for a white paper and it is even
worse when a presenter will just
read the text off the slide in a
monotone voice during the
afternoon.
CONFIDENTIAL
FEEDBACK = WHAT HAPPENS IN THE GAME
Sorry I can’t right
now, I have another
meeting in 3 min!
CONFIDENTIAL
SAVE DETAILED FEEDBACK FOR THE END
GAME OVER
Nice Try
When you were on a call you did this thing.
And because of that you couldn’t do that
thing which lead to this outcome.
In addition you did this which made the
client upset because of that.
CONFIDENTIAL
DON’T LET DESIGN DISTRACT LEARNERS
CONFIDENTIAL
MAPPING OUT THE EXPERIENCE
Flow Chart or Spreadsheet
CONFIDENTIAL
AVOID THE PINETREE PATTERN
Where suboptimal choices lead to the ending
Let learners explore and turn bad choices into good ones
CONFIDENTIAL
AVOID TOO MANY BRANCHES
This leads to too much content
CONFIDENTIAL
REDUCE CONTENT NEEDED
This leads to too much content
CONFIDENTIAL
FIRST EXAMPLE
CONFIDENTIAL
Doctors
● Complex patients
● Electronic charts
● Long hours and on call
● High performers
● Exponential information
● Short attention span
● Less learning time
● Stress and burnout
THE AUDIENCE
CONFIDENTIAL
● Fun and engaging
● Practice in safe space
● Visual information
● Bite-size
● Replayable
● Competitive
WHY GAME-BASED TRAINING?
CONFIDENTIAL
● Soft skills
● Deductive reasoning
● Communication skills
● Simulation
● Scoring
● Rationales
WHY BRANCHING PATHS?
A C C E
B B
D D G
F
CONFIDENTIAL
SECOND EXAMPLE
CONFIDENTIAL
WHAT ARE YOUR CAREER PRIORITIES?
Pay it Forward
1 2 3 4Develop Mentor
Relationship
Improve Public
Speaking
Develop Brand
Statement
Self Promotion
5 6 7 8Invest Time In
Relationships
Become a
Mentor
Asking &
Receiving Feedback
Enhance Risk
Talking
9 10 11 12Take Advantage
of Training
Difficult
Conversations
Emotional
Intelligence (EQ)
CONFIDENTIAL
HOW DID YOU PRIORITIZE YOUR TIME?
CONFIDENTIAL
EXPLORING REAL WORLD SITUATIONS
The organization needs someone to organize and lead the Summer Interns and
this time seems to be your turn.What do you do?
OptionA
Yes, you love the idea and
you don’t want to say no
to your boss
OptionC
Yes and co lead the work
with your good colleague
Option B
You say no, this looks like
something others will not
recognize
Mixed message, ignores
potential visibility
Takes more time and
additional planning
CONFIDENTIAL
HOW DID YOUR PRIORITIES CHANGE?
CONFIDENTIAL
THE RESULT?
Engaged
Learners
Increased
Attention
Sustained
Focus
Improved
Confidence
Reinforced
Knowledge
Changed
Behavior
Higher
Performance
More
Revenue
1 2 3 4
5 6 7 8
CONFIDENTIAL
DEMO FEST
TABLE 8
CONFIDENTIAL
Richard Lowenthal
Managing Partner, The Game Agency
richard.lowenthal@thegameagency.com
(310) 863-8107
Thank You!
CONFIDENTIAL

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Getting Serious (Games) About Soft Skill Training