Measure, reward , enhance: leverage user adoption with gamification
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The document discusses gamification and how it can be used to encourage adoption of applications and processes. Gamification applies game design techniques and mechanics to non-game applications to motivate users. It works by measuring user behavior, setting goals and rewarding users with badges and points for achieving goals. This provides feedback, a sense of mastery and encourages desired behaviors through challenges and a compelling narrative. The document provides examples of gamification platforms that can be used to gamify social software like IBM Connections to improve employee engagement and adoption.
Measure, reward , enhance: leverage user adoption with gamification
- 1. measure, reward , enhance: leverage user adoption with gamification
- 2. about me e-office 1970 history teacher collaboration consultant sasja.beerendonk@e-office.com Rotterdam social IBM cooking twitter.com/sbeerendonk http://nl.linkedin.com/in/sbeerendonk adoption cat-lover travel sci-fi dine
- 3. what do you think of at the word gamification? Gamification is the use of game design techniques and mechanics to enhance non-games. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. it’s about meaning, not flair to pursue purpose, not leaderboard points Gamification won't solve your business problem it only solves your (short-term) engagement problem Source: Wikipedia
- 6. and also business-like LinkedIn profile
- 7. how many of you are is playing games a gamers? waste of time? what is the average is it a boy thing? age of gamers?
- 8. 31 million gamers 43.000.000 hours per day 9.7 hours per week women little less hrs men little more hrs 53% women 47% men average age is 37 Source: Newzoo, National Gaming Onderzoek 2011
- 9. research • By 2014, more than 70% of Global 2000 organizations will have at least one gamified application • By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes Source: http://www.gartner.com/it/page.jsp?id=1629214
- 10. again ... what is gamification ? Gamification is the use of game design techniques and mechanics to enhance non-games. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. and how does it relate to adoption?
- 11. human – technology - organization technology = 10% People = 90% ! of success.
- 12. make social collaboration possible Yellow & Blue process | control | predictable knowledge | information | everywhere manage | low costs | mechanical network | creativity | goal oriented structure & G smart & flexible process 9 to 5 | no errors | internal focus intrinsically | independent | trust no change | control | process leading collaborate | discipline | facilitate social collaboration, how do I start?
- 13. YELLOW&BLUE
- 14. adoption vision workforce analysis infrastructure analysis desired results governance prioritize architecture scenarios and personas 1. think 2. prepare 2. prepare • attention • best practices project execution • enliving 3. pilot applicability 4. adopt • making it real measuring results 5. consolidate
- 15. time spent training 10,000 hrs! playing Draw Something If we could only engage our employees to put in as many hours learning
- 16. what do you see? urgency ‘anxiety’ concentration epic win optimism surprise
- 18. what motivates us? from Maslow’s Need to Pink’s Drive Bron: Michael Wu, Ph.D.
- 19. Change behaviour • Fogg’s Behavior Model (FBM) Why and how can game dynamics stimulate change in actions/behaviour? • 3 factors for human behavioural change: – Motivation – Ability – Trigger Source: Michael Wu, Ph.D.
- 21. how does gamification work? measure set goals, levels, points and measure if they are met reward give badges and indicate what needs to be done to go further, show the best indicate what needs to be done to go further, enhance invite to use advanced functionality or show desired behaviour
- 22. encourage to engage in desired behaviours
- 23. expert advanced beginner
- 24. encouraging users to engage in desired behaviors game mechanics behaviour motivators points reward levels status badges achievement leaderboards competition challenges self-expression feedback altruism
- 25. CASH or SAPS? SAPS Status Access Power Stuff
- 26. about motivation and rewards is gamification a long-term approach? extrinsic rewards intrinsic rewards competetive: • being good at your helping, giving, welcoming, job exchange, participate • gather knowledge • autonomy explorative: • belonging look at, search, collect, • having fun complement • doing work that matters
- 27. drive engagement rapid/instant feedback clear goals and rules tasks that are a compelling narrative challenging but achievable
- 28. behaviour loop desire incentive challenge social achievement / reward feedback mastery
- 30. gamification in social software • Badgeville for Yammer + Jive + Connections • Level Up for Connections • Kudos Badges for Connections
- 32. Bunchball Level Up gamification partner hosted environment focused on training, first steps
- 33. ISW’s Kudos Badges IBM partner internal installation focused on first steps and long-term integration with other tools widgets configuration tool for creating your own Badges
- 34. demo
- 36. create metrics
- 37. create / edit a badge
- 38. want more? july 5th adoption strategy workshop http://www.e-office.com/eog/nl/website2011.nsf/index/adoptiestrategieworkshop Whitepaper on request: E Measure, reward, enhance: leverage adoption of IBM Connections by applying gamification
Editor's Notes
- #35: demo