Getting Started With LinkedIn
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The document discusses the benefits of using LinkedIn for professional networking and relationship building. It provides tips for setting up an effective LinkedIn profile, managing your online reputation, growing your network through joining groups and sending connection requests, and using LinkedIn to research potential business contacts and opportunities. The document also addresses balancing LinkedIn use with in-person networking and maintaining professionalism and client confidentiality when using social media.
![Example: Vanity URL Shannon Hiller Director of Marketing and Administration www.linkedin.com/in/shannonhiller 6100 Elton Ave, Ste 1000 Las Vegas, NV 89107-0123 Phone: 702.384.1120 Fax: 702.870.2474 Email: [email_address] Technical Excellence. Superior Service.](https://image.slidesharecdn.com/0906linkedinpresentation-12634038257965-phpapp02/85/Getting-Started-With-LinkedIn-14-320.jpg)
![Questions? Shannon Hiller Director of Marketing and Admin Piercy Bowler Taylor & Kern [email_address] 702-384-1120 x1215 Technical Excellence. Superior Service.](https://image.slidesharecdn.com/0906linkedinpresentation-12634038257965-phpapp02/85/Getting-Started-With-LinkedIn-20-320.jpg)
Getting Started With LinkedIn
- 1. Social Networks: LinkedIn Building connections Shannon Hiller Technical Excellence. Superior Service.
- 2. Agenda Social media/networking LinkedIn 101 Personal profiles Build a network Business development Time management Firm policies Technical Excellence. Superior Service.
- 3. Power of Relationships Customer Priorities in Next 12 Months (first priority) Low price – 30% Trusting relationships – 20% Superior quality – 19% Superior service – 16% Source: Duke University School of Business CMO survey, Feb 25, 2009 Technical Excellence. Superior Service.
- 4. The Network The #1 most trusted source across all media is a “recommendation by friends” Businesses must have “evangelists” to spread their brand Source: 2009 survey, TNS International Research Technical Excellence. Superior Service.
- 5. Technical Excellence. Superior Service.
- 6. Top Social Media Sites 1. Facebook 2. MySpace 3. Twitter 4. Classmates.com 5. MyLife.com 6. Windows Live 7. BuzzNet.com Technical Excellence. Superior Service. 8. Bebo 9. Digg 10. YahooBuzz 11. LinkedIn 19. Plaxo Source : Comscore Media Metrix June 15, 2009
- 7. LinkedIn Largest professional network with 40 million users worldwide Research new biz targets Manage your reputation online Increase credibility Position you higher in search engine results Contacts stay current Technical Excellence. Superior Service.
- 8. LinkedIn Profile Basics Sample profile Contacts 2 nd generation contacts Getting to 100% Recommendations Specialties Job description/position Questions on profile? Technical Excellence. Superior Service.
- 9. Manage Your Image Technical Excellence. Superior Service. If you don’t, someone else might You control what is written about you Establish credibility Expertise Recommendations Post articles, profiles, photos
- 10. A Stand-out Profile Technical Excellence. Superior Service. Photo Interests Specialties Applications Groups Recommendations Regular updates – business items Dialogue
- 11. Google Yourself How do people find you? LinkedIn profiles on Google get high rankings Try to “own” a search term Geographic location + your name Examples Technical Excellence. Superior Service.
- 12. Research Use to prep for new business meetings/mixers Find out who you may know at a company, or 2 nd generation contacts Find common interests, contacts Scope out competition Example: Winder Farms search Technical Excellence. Superior Service.
- 13. Boost Connections Join groups – AICPA and UNLV search Create a group Start a conversation thread Build contacts when you travel Add vanity URL to email signature Email your network Technical Excellence. Superior Service.
- 14. Example: Vanity URL Shannon Hiller Director of Marketing and Administration www.linkedin.com/in/shannonhiller 6100 Elton Ave, Ste 1000 Las Vegas, NV 89107-0123 Phone: 702.384.1120 Fax: 702.870.2474 Email: [email_address] Technical Excellence. Superior Service.
- 15. Time Management How long will this take? Set a schedule each week Set goals Number of contacts Meetings per month Group involvement What needs improvement or can be supplemented? Technical Excellence. Superior Service.
- 16. Face Time Don’t move all networking online Eventual face time is critical Online and face time interaction compliment each other A mix of both is best Technical Excellence. Superior Service.
- 17. Applications Sent a reporter a pitch via LinkedIn connection – response same day vs email, no response Recommending a contact for a job Asking for a introduction to a 2 nd generation contact Background check for employee or even client Technical Excellence. Superior Service.
- 18. Firm Policies You are responsible for content you post Client confidentiality applies Professionalism Firm reputation and brand will be monitored online Draft policy being finalized Technical Excellence. Superior Service.
- 19. Facebook, MySpace, etc Business vs. personal profiles Suggest creating two versions Very difficult to keep them separate Would you want your boss to see what you are about to post? Photos on public profiles Manage your reputation online Technical Excellence. Superior Service.
- 20. Questions? Shannon Hiller Director of Marketing and Admin Piercy Bowler Taylor & Kern [email_address] 702-384-1120 x1215 Technical Excellence. Superior Service.
Editor's Notes
- #2: Secret shopping for professional service firms
- #4: Word of mouth marketing works - the same principal applies to social networking, you trust someone in your network. Unfortunately, building trust can be difficult . Not surprisingly, a 2007 survey from Bridge Ratings found that the most trusted source among US consumers was their own friends, family and acquaintances. In 2009, a TNS poll indicated that the number one trusted source across all media was “recommendations by friends.” Therefore, it is essential for businesses to find evangelists for their brands who spread the gospel on their own.
- #5: As of March 2009, approximately 70% of all searches were done in Google, then Yahoo, MSN (new search engine Bing), About.com and other smaller search engines Google awards sites that have new content, regular updates, links from other sites, and they recently gave more weight to older sites that have stayed active over the years – like PBTK
- #6: More than 350 social media sites and counting – Facebook recently surpassed MySpace in terms of new visitors/users but not total visitors. Not all sites are appropriate or geared towards Businesses, although Facebook is making big changes to work with companies not just individuals
- #7: LinkedIn is the most widely used business social media site today
- #10: The question is, what is social-networking exactly and how can it benefit you–an experienced professional? Networking has always been key to building strong business relationships. Similar to coffee shops, chambers of commerce and golf clubs in the brick-and-mortar world, online networking sites allow people to connect with others who have common interests or work experiences. Besides allowing members to communicate remotely and test the six degrees of separation theory by cross-referencing members and organizations, social networking comes with four primary advantages.
- #12: Sample – Ryan Whitman Las Vegas Shannon Hiller Las Vegas
- #13: Like the example in the beginning about using this as a research tool, it is a great way to quickly find the right person at the company and determine who you know in common for a warm Introduction. If this isn’t possible, you also have the option to reach out directly via an InMail.
- #14: Find a group to join – suggest starting with college alumni, PBTK’s group, local news or professional organizations Groups Group Directory Sample Search: AICPA Young CPAs AICPA Tax Section Sample Search: UNLV UNLV Alumni UNLV College of Business Alumni
- #16: Recommend at least 1 hour a week Pick on day a week you will try to reach out on LinkedIn Alumni relations need improvement? Focus on the LinkedIn group instead of the in-town meetings
- #18: Ways I Have Used Linked In Reporters asking for sources Referrals for business Recommending a friend to a 2 nd contact People search to prep for meetings Joining my alumni and association groups Add contacts with Outlook Tricia – background check for a forensic project Others?