Google analytics advanced techniques
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The document discusses strategies for optimizing e-commerce websites using Google Analytics. It emphasizes defining business goals, setting up campaigns, and analyzing traffic sources and conversions, including assisted and last interaction conversions. The goal is to drive traffic to the site and improve performance based on data-driven insights.
Google analytics advanced techniques
- 7. Ecommerce Leads Awareness Content Help Desk
- 8. • How? By showing us data! • How do people use my website? • Where do they come from? • Does my website accomplish my goals? • If not, why? • What is working offsite to accomplish goals?
- 9. • Define your business goal • Tell Google Analytics your goal • Drive People to Site (Campaigns) • Analyze and Improve
- 10. • Define your business goal • Tell Google Analytics your goal • Drive People to Site (Campaigns) • Analyze and Improve
- 11. Ecommerce Leads Awareness Content Help Desk
- 13. • Define your business goal • Tell Google Analytics your goal • Drive People to Site (Campaigns) • Analyze and Improve
- 17. • Define your business goal • Tell Google Analytics your goal • Drive People to Site (Campaigns) • Analyze and Improve
- 21. Google’s URL Builder Goo.gl/TxAOj
- 23. • Define your business goal • Tell Google Analytics your goal • Set up your campaigns (Links and AdWords) • Analyze and Improve
- 24. Traffic Sources
- 27. All Traffic -> Search Engine Optimization
- 28. SEO -> Goals
- 29. Money!
- 30. Traffic Sources -> Campaigns
- 31. No Money
- 32. Traffic Sources -> Social
- 33. Twitter
- 35. Assisted Conversion Details • Assisted conversions – how many conversions were ‘assisted’ by each of the channels listed • Assisted conversion value – the total value of the conversions assisted by the channel • Last interaction conversions – how many conversions were completed by the listed channels • Last interaction conversion value – the total value of the conversions completed by the listed channels. • Assisted/Last Conversion Interactions – The ratio of assisted/last interaction conversions. This is a number that indicates whether this channel is primarily results in last interaction conversions or is predominantly assisted conversions. Numbers of 1.5 and higher indicate that this channel is predominantly accounting for assisted conversions, while numbers closer to 0 indicate the channel’s contribution to conversions is predominantly as last interaction.
- 36. • Define your business goal • Tell Google Analytics your goal • Drive People to Site (Campaigns) • Analyze and Improve