Google analytics-workshop
- 1. How to Setup Google Analytics For Actionable Business Insights
- 2. Format • Introductions • Demonstrations • Practical Work • Questions
- 3. Attendees • 1 Lead Generation – Sentel – Rachel Bigger • 1 Ecommerce – Premium Sawchain – Darren Wilson • 1 Media – Down News – Jim Masson • 3 SAAS – Get Invited – Emma Leahy – Airpos – Marty Neill – Performa Sports – Danny Turley
- 5. Why Use Google Analytics • Track Success • Identify Problems • Plan for the Future
- 6. TRAFFIC + CONVERSION = PROFIT
- 7. What is a Conversion Your Web Page
- 8. What Affects Conversion? • Usability – Website Design – Page Structure – Forms & Funnels • Persuasion – Visitor Motivation – Understanding Objections – 5 Principles Research Web Analytics User Tracking Surveys
- 9. Google Analytics Setup • Setup Goals • Create Dashboards • Link Google Adwords • Link Google Webmaster Tools • Setup Search
- 10. Actionable Business Insights • Where are People Coming From? • What Devices are People Using? • What is Working Well? • Where are People Having Problems? • Where are the Biggest Opportunities?
- 11. Avinash Kaushik - Occams Razor
- 12. Defining Business Objectives • Business Objectives • Goals • Key Performance Indicators • Targets • Strategy
- 13. Write Down your Business Objectives
- 14. Setting up a Goal in Google Analytics • Everybody – Contact Us Page Visit – Contact Us Form Completion – Location – Newsletter Signup • Lead Generation Websites – Download Brochure – Enquiry Form Completion • Ecommerce – Shopping Cart Page Visit – Order
- 15. Calculating Goal Value For Sale Goal Total Sales From Website --------------------------------- = Average Order Value Unique Visitors Weighted – Purchase – 100 – Lead – 50 – Contact Us Page- 30
- 16. Problem with Conversion Rate in GA Google Analytics Uses Visits Instead of Unique Visitors
- 17. Other Setup • Link Google Adwords • Link Google Webmaster Tools • Setup Search • Create a Dashboard
- 18. Compare to Past
- 23. Analysis
- 26. Attribution
- 28. Atribution Types
- 29. Country Analysis
- 30. City Insights
- 31. Day of Week Insights
- 32. Time of Day
- 33. Device Insights
- 34. Browser Insights
- 35. Browser Insights
- 36. Landing Pages - Highest Revenue
- 37. Landing Pages - High Bounce Rate
- 38. Exit Pages
- 40. Schedule Emails
- 41. Creating a Custom Report
- 42. Custom Alerts • Setup a 404 Alert • Setup a No Visits Alert
- 43. Real Time
- 44. Other Tools • Optimizely • Clicktale • CrazyEgg • Survey Monkey • iPerceptions
- 45. Contact kevin@conversion-rate-services.com @ConversionRate_ Download the White Paper: How You Can Increase Conversion By 20% in 10 Weeks