Google analytics & data studio
- 2. Prim
- 3. 1.Best Practice Check: Three Primary Views This account is Google Merchandise Store Demo Account. Here we can see that Raw Data View, Master View, Test View those can be create from Create View option given in the screen shot.
- 4. From Admin Section select Filter option and then select “Create new Filter”. After naming Filter Name", select Exclude then put a IP address and next select Save option. That's how we can make a filter type.
- 5. r
- 6. Standard Display - Audience In the three month time period from Sunday 1st March to 31st May 2020, visitors peaked number in the week of 24th–30th of May at 12,509 and dropped to the lowest in the week of 22nd May – 31st June at 8,931. We are certain why this happened but we can see returning visitor percentage of dropped week was only 20% which may be a reason. Covid-19 might be the reason not having many user in dropped week whereas in June tread is high since people started use to with this pandemic situation and going back to normal life.
- 7. Standard Display: Acquisition In the time period, the highest bounce rate is 75.01 from Display marketing and lowest bounce rate is 34.40% from Affiliate marketing which means people went away from the first page. On the other side, highest eCommerce Conversion rate is 20% from paid marketing and lowest rate is 00% from affiliate marketing which means people purchase from this site coming from paid marketing whereas affiliate marketing is not working well (need new strategy).
- 8. Percentage Display: Conversion Here is the conversion related screen shot only.
- 9. Comparison Display: Behavior /google+redesign/shop+by+brand/ youtube site performing badly in term of speed and /basket.html has good speed timing.
- 10. Percentage Display: Audience Desktop user 70% and mobile user is 27% which indicate that we should have a better performing Apps to user friendly.
- 11. Segmen
- 12. Audience Segment: Characteristic 51.90% of total user's language is US English 12.24% use other form of English language. From US English speaker in New York has the highest revenue and second position hold by San Francisco.
- 13. Audience Segment: Geography 40.74% of total user is from Northern America. San Francisc is holding the second position.
- 14. Audience Segment: User Behavior 95.44% of total user is new user. So, we can see that customer retainsion is not up to the mark. Session percentage is 97.24%.
- 16. 1. Merchandise Store Draft Dashboard:Built on the Master View I have added Master View at "Data Source" in google data studio.
- 17. 2. Merchandise Store Draft Dashboard: Time Series chart Here is the line graph of Unique PageView, Session and User with time serise . Session and User are colsely related in this line graph.
- 18. 3. Merchandise Store Draft Dashboard: Pie chart, 7 slices This is the pie chart of 7 slice on revenue by product categories during time period.
- 19. 4. Merchandise Store Draft Dashboard: Pie chart, 5 slices This is the pie chart of 5 slice on revenue by source during time period.
- 20. 5. Merchandise Store Draft Dashboard: Scorecard Average order value is in box which will change if time and data source changes.
- 21. 6. Merchandise Store Draft Dashboard: Date Range Control – Usage Demonstration By this scorecard data range selected August 1st-September 5th, 2018 and its integrated with all the related graph.