The document provides 10 tips for optimizing a website like a pro from the perspective of the CEO of a web and marketing agency. The tips include making the website mobile friendly, focusing on what people need rather than what you do, having a minimum of 10 pages of content, optimizing pages and images, creating a site map, investigating competition, using content marketing like blogs and videos, focusing on local SEO, creating converting landing pages, and designing for specific emotions. The document promotes the services of the author's web design, SEO, and social media agency.