Hands on with the Design Studio Method
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The document outlines the design studio method, which involves a structured process of design thinking to generate and evaluate ideas for a product. It emphasizes four main steps: illuminate (defining the problem and objectives), create (sketching ideas), pitch (communicating the concepts), and critique (evaluating and improving ideas collaboratively). The focus is on collective brainstorming and iterative feedback to enhance design outcomes.
Hands on with the Design Studio Method
- 1. The Design Studio Method
- 3. Discover Define Develop Deliver ambiguity time
- 5. what is “design studio?”
- 6. •gather & understand requirements •think about the way things should be (rather than the way things are) •generate concrete ideas (and lots of them) •pre-vet ideas •build consensus DESIGN STUDIO GOALS OF
- 7. illuminate | create | pitch | critique
- 8. STEP 1ILLUMINATE • Elevator-pitch the product • Discuss the business opportunity/goals • Illustrate the problem we are trying to solve • Present the value proposition • Examine competitive products • Define a User Journey • List out features
- 9. what problem are we here to solve?
- 10. •Define the users, user types, personas •What are the goals users need to achieve •What is the user’s path through •Uncover the complex views and interactions USER JOURNEY ILLUMINATION EXERCISE
- 13. •Write down key features - 1 per post-it •Pain points (for existing products) •Put on wall / read aloud to group •Collectively sort into ‘epic’ categories •Place in 2⨉2 grid FEATURE MATRIX ILLUMINATION EXERCISE
- 15. importance level of effort high importance low effort high importance high effort low importance low effort low importance high effort
- 16. importance level of effort high importance low effort high importance high effort low importance low effort low importance high effort the sweet spot nah it depends it depends
- 17. STEP 2CREATE • We create via sketching • Sketching is just thinking on paper • Sketching puts what’s in your head on paper (concrete) • Gives us an opportunity to react to your thoughts • You can do this!
- 19. •No photoshop •No code •No powerpoint •No Jira •We’re all equally uncomfortable! WE SKETCH? WHY
- 20. •Appropriate level of fidelity (low) •Just enough detail to capture the idea and be able to pitch it •No erasing (just cross it out!) SHARPIES? WHY
- 21. •For each feature we deemed important: - 4-6 sketches in 5 minutes - How does this solve the problem - Each cell: individual idea or storyboard SKETCHING CREATION EXERCISE
- 22. STEP 3PITCH • Sketches are just placeholders for the pitch • The pitch is your opportunity to communicate your idea to the team • Sell it! Let us inside your head
- 23. •Tape sketches to the wall (L-R) •3 minutes: walk us through •How does your idea solve the problem or make the feature useful? •The floor is YOURS (no questions or cross-talk) PITCH THE PROCESS
- 24. STEP 4CRITIQUE • “Critique” is not negative! • Critique makes good ideas better • Critique is not feedback • Feedback: “I liked…” “I didn’t like…” • Critique: “This works because…” “This could be better…”
- 25. •2 minutes •For each sketch/page: · 2 reasons it is effective · 1 thing it could do better ROUND ROBIN CRITIQUE EXERCISE 1
- 26. •3 Dot stickers are distributed / person •Dot for each sketch that solves the problem best in your mind - Dot for a particular feature that stands out •WHY you voted for a sketch DOT VOTING CRITIQUE EXERCISE 2
- 27. LET’S TRY IT