Hard problems in mobile commerce
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The document discusses hard problems in mobile commerce. It notes that the mobile commerce ecosystem is complex with many players and limitations. End-to-end security remains a challenge due to the multiple layers and points of attack. Mobile checkout and payment is also complicated, requiring a streamlined process with reduced steps and good security. The document advocates using technology trends to help solve real problems in mobile commerce.
Hard problems in mobile commerce
- 1. Hard Problems in Mobile Commerce Pragati Ogal Rai Chief Technology Evangelist, PayPal Inc. @pragatiogal
- 2. My Ego Slide! • Author of “Android Application Security Essentials” • 2014 Zinnov Thought Leadership Award • Mobile Developer Relations, PayPal North America • 15+ Years Industry Experience • Mobile, Android, Security, Payments and Commerce Pragati.Rai@paypal.com @pragatiogal www.slideshare.net/pragatiogal www.linkedin.com/in/pragati 2
- 3. Agenda What is mobile commerce? Hard problems in mobile commerce?
- 4. Mobile commerce is worth US$230 billion M-Commerce will reach US$700 billion in 2017 Asia represents almost half of the market http://www.digi-capital.com
- 5. Traditional Commerce www.123rf.com www.jaipuronline.in
- 7. Mobile Commerce Promotions & coupons Mobile commerce Payments Location-based services In-store research Self-scanning & self-checkout Social commerce Loyalty Mobile shopping lists
- 8. Problem # 1 Mobile commerce ecosystem is complex!
- 9. M-commerce Ecosystem Clients Merchants Infrastructure
- 10. Challenges of m-commerce ecosystem New market players and dynamics Integration of different players Limitations of client devices Portability Pervasive computing Location aware devices Merchant machines Standardization & approvals Too many expectations
- 11. Problem # 2 End to end security is still a challenge!
- 13. Partial Connectivity Infrastructure Centric Model Merchant Centric Model Client Centric Model
- 15. Mobile Security Stack Mobile Security Stack Application Operating System Device Hardware Infrastructure/ Network • Each layer takes care of it’s own security • Each layer depends upon lower layer for security • Transition between the layers can cause attacks
- 16. Security challenges End to end security Privacy Integrity of state Client-merchant identification Authentication More points of attack Cannot trust the mobile ecosystem
- 17. Problem # 3 Mobile Checkout & Payment is Complicated!
- 19. http://www.astegic.com “Good design is obvious. Great design is transparent.” Joe Sparano – Graphic Designer
- 20. Mobile Checkout & Payment is Complicated! Focus on generally good mobile design Keep customer on a one way track to checkout Reduce checkout steps Do not ask customers to fill in lengthy forms! Security is paramount Provide different payment options
- 21. Problem # 5 Using technology trends to solve a real problem
- 22. Technology happens, it's not good, it's not bad. Is steel good or bad? Andrew Grove
- 23. Technology Trends Global Social Mobile Local Digital Service & delivery
- 24. Summary Mobile Commerce is complex Problem #1: Mobile commerce ecosystem is complex Problem #2: End to end security is still a challenge Problem #3: Mobile checkout & payment is complicated Problem #4: Using technology trends to solve a real problem
- 25. Pragati Ogal Rai @pragatiogal http://www.slideshare.net/pragatiogal Thank You!
Editor's Notes
- #15: Disconnected Double Spending Credentials checking Updates Privacy Integrity of State