HCI Presentation
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The document discusses the importance of user awareness in interaction design and brand building, emphasizing how understanding user goals enhances user experience. It outlines the principles of usability, the process of making a website usable, and the role of Human-Computer Interaction (HCI) in various stages of development. It highlights the need for continuous evaluation and improvement through user feedback and usability testing.
HCI Presentation
- 2. Brand Building User awareness | Targeted audience User awareness drives interaction design. The result forms an experience-driven relationship with the company, along with its products and services. Personas Scenarios/”Day in the life” Definition of Goals • Personal • Practical • Corporate • False Customer satisfaction Identify goals/success Conservative Secure Leader Intelligent Experienced Local Global Helpful Mature Quality Educational Confident The Brand
- 3. What is usability ? Products are designed so people can accomplish their tasks with appropriate ease, efficiency, and transparency. Components: Learnability Efficiency of use Memorability Rate of user errors Satisfaction
- 4. HCI Why make a Site usable ? Reduced Support-Costs Loyality of Users Optimizing Production Cycle Cost-reduced Development
- 5. HCI How do we make a Website usable ? Understand Users and Their Contexts Identify Requirements Design and Develop Usable Solutions Evaluate the Solutions Perform Supporting Activities
- 6. HCI And then ? Follow-Up Studies and statistic Analysis ! Data on Usability How the System is really used Identify Problems Integration into further development
- 7. Areas where HCI works User identification Interface and interaction design Information architecture User experience architecture Business and workflow analysis Usability testing Documentation design and development
- 8. HCI before development Work closely with business and media consultants Analyze business processes, structure and workflow Conduct formal and informal usability testing Identify and analyze users, goals and tasks Define requirements for development
- 9. HCI during development Work closely with designers and programmers Develop and evaluate interaction prototypes Evaluate changing users' needs Conduct formal and informal usability testing Perform on-going consultancy
- 10. HCI after development Work with customer support & statistical analysis Collect data on actual use of the product Follow up with studies and evaluations Advise on future improvements