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Social media provides benefits for entrepreneurs such as rapidly building networks, identifying opportunities, and amplifying messages. It can be used to build personal brands, launch social media businesses, and organize campaigns. The document discusses examples like a social media company called Liberate Media, two successful social media campaigns for Trafigura and Bletchley Park, and how the hashtag #Twifficiency went viral for one user. It also mentions networks that entrepreneurs can join online.
![Social media and entrepreneurship Dr Lorraine Warren, Southampton HEEG Workshop series 2010-11 [acknowledgements to Lisa Harris, Southampton; Cristina Cost, Salford]](https://image.slidesharecdn.com/heegppt-101010104913-phpapp02/85/Heegppt-1-320.jpg)
![My research interests Innovation [open/disruptive] Technologies [new/emerging] Online (entrepreneurial) identity /webscience/digital economy Huge topic!!](https://image.slidesharecdn.com/heegppt-101010104913-phpapp02/85/Heegppt-2-320.jpg)
Heegppt
- 1. Social media and entrepreneurship Dr Lorraine Warren, Southampton HEEG Workshop series 2010-11 [acknowledgements to Lisa Harris, Southampton; Cristina Cost, Salford]
- 2. My research interests Innovation [open/disruptive] Technologies [new/emerging] Online (entrepreneurial) identity /webscience/digital economy Huge topic!!
- 3. Benefits of social media Rapidly build high value networks Build up a community of interest around your work Quickly identify and share breaking news, new resources, current issues Amplification, agility and velocity
- 4. Entrepreneurial opportunity Building personal brand, entrepreneurial identity Build a social media business Use social media to build a business, or organise a campaign Networking with other entrepreneurs
- 5. Amplification, agility and velocity
- 6. Amplification, agility and velocity Passives Use what is there, use email, access information, maybe register accounts on FB, watch youtube, maybe use in presentations, text on mobile, largely individualised activity Creators Use and create what is there, create video, sound, upload, keep a blog, update, use FB for social events, use smart phone, access, join and participate in existing networks Disruptor Create new networks , develop activities based on real-time events and breaking news , main space of professional identity is online , rigorously maintained, download apps onto smartphone and extend
- 7. Some examples A social media company, Liberate Media Two campaigns – Trafigura and Bletchley Park The day Twifficiency went viral Network examples
- 9. Trafigura Dutch-registered company, London office, one of the largest oil trading companies in the world. last month announced that it would pay out millions of pounds without any admission of liability over allegations that it dumped toxic waste in the Ivory Coast in 2006 Tens of thousands in town of Abidjan claimed they had been affected by fumes an investigation by the Ivorian authorities claimed that 15 people died in the days after the chemicals were released. A UN investigations found that there appeared to be strong evidence that "the reported deaths and adverse health consequences are related to the dumping". Paul Farrelly MP posted a parliamentary question about the effectiveness of legislation to protect whistle-blowers and guarantee press freedom in relation oto allegations Trafigura law firm Carter-Ruck tried to prevent the Guardian publishing the PQ, obtaining gagging order The order appeared to undermine a long-established law that reports of parliamentary proceedings are protected from legal action. Top trending topic on Twitter on Oct 13 Carter-Ruck withdrew
- 10. Bletchley Park World War 2 code-breaking centre outside Milton Keynes, Station X Shortened WW2 by two years, foundations of computer industry Very dilapidated: campaign organised by Dr Sue Black, U of Westminster So far just under a million pounds has been donated to restoration work by the likes of Microsoft, IBM, and the Heritage Lottery Fund. @bletchleypark has acquired over 1,000 followers, but its influence has spread far wider, informing a tech-savvy crowd about developments at the site and is used as a way of organising visits. "We wouldn't have won without social media," Dr Black told me, "this kind of campaign wouldn't have been possible a few years back. It's power to the people." Importance of #bpark
- 11. Twifficiency The day James Cunningham went viral http://newsfeed.time.com/2010/08/17/twifficiency-by-james-cunningham-better-than-a-college-diploma/
- 12. Entrepreneur networks http://mashable.com/2009/03/12/entrepreneur-networks/ http://www.youngentrepreneur.com/