How Data and Connected Devices are Changing the Agency Paradigm
- 1. HOW DATA AND CONNECTED DEVICES ARE CHANGING THE AGENCY PARADIGM
- 2. 10.2 Billion Mobile Devices and connections used globally BY 2018 4.9 Billion Users (64% of the projected global population) INTERNET OF THINGS (IoT)
- 3. INTERNET OF THINGS 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E 2015E 2016E 2017E 2018E PCs Smartphones Tablets Internet of Things We are here Connected Cars Wearables Connected TVs BI Intelligence 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 0 NumberofDevicesInUseGlobally(InThousands) Source: BI Intelligence Estimates
- 4. Robust brand heritage and reputation Racket result of creative brief Pushing the limits of what an agency does for clients HISTORY & PARTNERSHIP
- 5. Headsize : 645cm2 Weight : 300g / 10.6oz Motion Analysis Chipset + Microcontroller 150 hours memory BABOLAT PLAY HOW IT WORKS Piezo Sensor Bluetooth + USB Patent submitted WO2013174922A1 3 axis Accelerometer+ 3 axis Gyroscope 6 hours battery life
- 8. DATA IN THE CLOUD MOTION ANALYSIS DATA Stroke Analysis Session Skills Pulse/Ranking FIRMWARE UPDATE
- 9. 40M Milestone Data Insights Social Insights New teams, new services
- 10. 2.0 ATP player adoption Fan experience Tennis player community enhancement Partnership potential Brand growth Great rackets, great experiences
- 11. Data as change agent Data as shared proof points Agency as catalyst to change #connectedtennis Pro and Fan Experience
- 12. CHANGING THE AGENCY PARADIGM "What many clients are crying out for are products, but too few agencies try new models, so they continue to fight over an ever-shrinking pie without adopting real change." Patrick Gardner | Perfect Fools
- 13. CHANGING THE AGENCY PARADIGM 1. Marketing includes product designs. 2. Changing the way agencies/clients work. 3. New service models. 4. Data is the new creative.
- 14. THANK YOU