How NFPs Can Use Facebook And My Space
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The document discusses the effectiveness of personal storytelling in social networks as a means of building awareness and relationships. It highlights the characteristics of various online platforms, including Facebook and MySpace, noting demographics and user engagement trends. Additionally, it emphasizes the role of organizations in leveraging these networks to foster community involvement and allow users to contribute content.
How NFPs Can Use Facebook And My Space
- 1. Presented by Jane Zhang TechSoup Canada
- 3. "Messages are more effective if you let people develop the stories themselves, in their own words, using their own experiences.” Joshua Levy at the Personal Democracy Forum Social Networks are online gathering places for people to generate awareness, take action and build relationships.
- 4. Online connection of friends from school, work or social circle Sharing of status, photo, videos, websites online #1 photo sharing website Closed system where you need to “befriend” someone to join their network.
- 5. Online network of 200 Million Users 10.8 Million are in Canada Active users doubling every 6 months 46% users 14-34 74% white 45% female 58% have household income of 60K +
- 6. Online presence for organizations Allow fans to be coming community champions for the organization Facebook pages allow user to share contributed multimedia content (videos, photos, notes) Insights Application allow fan page administrators to track visitor stats
- 8. Online social network for people with common interests Primarily aimed at Youth, allowing them to identify with brands and bands or self-express. Open vs closed system.
- 9. 1 in 4 American is on MySpace 300,000 people sign up per day More than 8 Million bands and artists