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How StubHub Got Its Projects In-Line with QuickBase
How StubHub Got Its Projects in
Line with QuickBase
Genre: adoption and roll-out
Dennis Kang & Benjamin Buday
Partnerships Project Manager, StubHub.com
1 Introductions
#EMPOWER2015
Benjamin Buday
Sales Engineer, Intuit QuickBase
• From Boston, Massachusetts
• Two years with Intuit QuickBase
• Trains, builds proof-of-concept apps
• May have seen/heard him on QuickBase
webinars!
A few notes from Dennis:
• Benjamin is a QuickBase Ninja
• He is a famous QB Instructor
• After this presentation he’ll be available to take
selfies for just $10
#EMPOWER2015
Benefits
- Automation – Sped up the process,
less time chasing after projects
- 3rd Party Tool integration made QB
more robust
- Different methodology to
prioritization, workload management,
and scoping
- Setting up projects to be efficiently
triaged
#EMPOWER2015
Activity
Introduce You
• Get into groups about 4
and introduce
yourselves
• Name / Company /
Role / Favorite food
#EMPOWER2015
① UC Davis – Sociology
② Crazy Career path
③ 2007 – Found my calling – Project Management
④ 12/12/12 – First day at StubHub
Introductions - Dennis
#EMPOWER2015
① How many of you have bought from StubHub?
② World’s largest ticket marketplace
③ All transactions covered by our FanProtect Guarantee
④ Partnered w/ over 60 teams in the NFL, MLB, NBA, NHL,
MLS, & NCAA. Also includes ESPN, AEG, Tickets.com &
Paciolan
#EMPOWER2015
① Introductions
② Process Challenges
③ Solutions
④ What we built
⑤ Conclusion
Agenda
2 Process Challenges
#EMPOWER2015
Activity
Introduce You
• Describe your process
• Who has the most
dysfunctional process
• Volunteer the worst
process (<30 seconds)
• Prize!!!
#EMPOWER2015
StubHub’s Creative Process/Infrastructure
• Sharepoint…
• No standardized project/file names
• No file storage structure
• No consolidated location for files
• Poor workflow
• Endless revisions
• Could not find anything
• Missed deadlines were the norm
• No insight / transparency
• No workload management
• Scope creep
#EMPOWER2015
Other Challenges
• A LOT of stakeholders
• “not my job” – Partnerships Project Manager
• Required a robust solution in order to get buy-in
#EMPOWER2015
Got to work
• Requirements Gathering
• Features
• Proof of Concept
• Go through the flow
#EMPOWER2015
The search for a perfect PM Solution
#EMPOWER2015
① Approval engine
② Clear annotation
③ APIs
ProofHQ
 56% faster project delivery for quicker speed-
to-market
 Streamlined proofing reduces time spent
managing reviews by an average of 59%
 Rework resulting from proof revisions reduced
by 29%, from 3.9 to 2.8 revisions
 Over 80% of online proofing users indicated
improvement of internal communications
around proofs
#EMPOWER2015
Quick Approvals
Status (Approved or Changes Required) automatically
changes Quickbase Status
API integration through 3rd party developer (Qnect)
Proofing can be done without a PHQ or QB account
The Integration
#EMPOWER2015
The Design Process
#EMPOWER2015
 QB Number (unique
identifier)
 Request Type: Copy only /
Design only / Copy+Design
 FastPath – Indicates <2
week turnaround
The Submission Form
#EMPOWER2015
 Meets bi-weekly (2xs/week)
 Fast Path Projects triaged by dedicated person
 Go over current projects, workload, and assign new projects
 E-mail notifications go out to designers
Prioritization Meeting
Demo
#EMPOWER2015
 Priority Score
 Workload
Prioritization / Scoping
#EMPOWER2015
 Priority Score = Business impact * Effort * Feasibility
 Workload - 6 hours per day (2 hours for rework, administrative,
bathroom breaks)
Prioritization / Scoping
#EMPOWER2015
In Summary
Adopted because of:
- QB + Integration with ProofHQ got
buy in
- Ability to create/modify prototypes
often and quickly
- Reporting gave flexibility and insight
- Project Management advantages:
- Automating status changes key
- Birds eye view gave quick
updates
- Scoping / Prioritization helped
Q&A
#EMPOWER2015
Lastly
- Contact information for my 3rd party
integrator is claude@qunect.comect.com
- Questions or comments:
denkang@stubhub.com
- Don’t forget, selfies with Ben $10 in the
back denkang@stubhub.com

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How StubHub Got Its Projects In-Line with QuickBase

  • 2. How StubHub Got Its Projects in Line with QuickBase Genre: adoption and roll-out Dennis Kang & Benjamin Buday Partnerships Project Manager, StubHub.com
  • 4. #EMPOWER2015 Benjamin Buday Sales Engineer, Intuit QuickBase • From Boston, Massachusetts • Two years with Intuit QuickBase • Trains, builds proof-of-concept apps • May have seen/heard him on QuickBase webinars! A few notes from Dennis: • Benjamin is a QuickBase Ninja • He is a famous QB Instructor • After this presentation he’ll be available to take selfies for just $10
  • 5. #EMPOWER2015 Benefits - Automation – Sped up the process, less time chasing after projects - 3rd Party Tool integration made QB more robust - Different methodology to prioritization, workload management, and scoping - Setting up projects to be efficiently triaged
  • 6. #EMPOWER2015 Activity Introduce You • Get into groups about 4 and introduce yourselves • Name / Company / Role / Favorite food
  • 7. #EMPOWER2015 ① UC Davis – Sociology ② Crazy Career path ③ 2007 – Found my calling – Project Management ④ 12/12/12 – First day at StubHub Introductions - Dennis
  • 8. #EMPOWER2015 ① How many of you have bought from StubHub? ② World’s largest ticket marketplace ③ All transactions covered by our FanProtect Guarantee ④ Partnered w/ over 60 teams in the NFL, MLB, NBA, NHL, MLS, & NCAA. Also includes ESPN, AEG, Tickets.com & Paciolan
  • 9. #EMPOWER2015 ① Introductions ② Process Challenges ③ Solutions ④ What we built ⑤ Conclusion Agenda
  • 11. #EMPOWER2015 Activity Introduce You • Describe your process • Who has the most dysfunctional process • Volunteer the worst process (<30 seconds) • Prize!!!
  • 12. #EMPOWER2015 StubHub’s Creative Process/Infrastructure • Sharepoint… • No standardized project/file names • No file storage structure • No consolidated location for files • Poor workflow • Endless revisions • Could not find anything • Missed deadlines were the norm • No insight / transparency • No workload management • Scope creep
  • 13. #EMPOWER2015 Other Challenges • A LOT of stakeholders • “not my job” – Partnerships Project Manager • Required a robust solution in order to get buy-in
  • 14. #EMPOWER2015 Got to work • Requirements Gathering • Features • Proof of Concept • Go through the flow
  • 15. #EMPOWER2015 The search for a perfect PM Solution
  • 16. #EMPOWER2015 ① Approval engine ② Clear annotation ③ APIs ProofHQ  56% faster project delivery for quicker speed- to-market  Streamlined proofing reduces time spent managing reviews by an average of 59%  Rework resulting from proof revisions reduced by 29%, from 3.9 to 2.8 revisions  Over 80% of online proofing users indicated improvement of internal communications around proofs
  • 17. #EMPOWER2015 Quick Approvals Status (Approved or Changes Required) automatically changes Quickbase Status API integration through 3rd party developer (Qnect) Proofing can be done without a PHQ or QB account The Integration
  • 19. #EMPOWER2015  QB Number (unique identifier)  Request Type: Copy only / Design only / Copy+Design  FastPath – Indicates <2 week turnaround The Submission Form
  • 20. #EMPOWER2015  Meets bi-weekly (2xs/week)  Fast Path Projects triaged by dedicated person  Go over current projects, workload, and assign new projects  E-mail notifications go out to designers Prioritization Meeting
  • 21. Demo
  • 22. #EMPOWER2015  Priority Score  Workload Prioritization / Scoping
  • 23. #EMPOWER2015  Priority Score = Business impact * Effort * Feasibility  Workload - 6 hours per day (2 hours for rework, administrative, bathroom breaks) Prioritization / Scoping
  • 24. #EMPOWER2015 In Summary Adopted because of: - QB + Integration with ProofHQ got buy in - Ability to create/modify prototypes often and quickly - Reporting gave flexibility and insight - Project Management advantages: - Automating status changes key - Birds eye view gave quick updates - Scoping / Prioritization helped
  • 25. Q&A
  • 26. #EMPOWER2015 Lastly - Contact information for my 3rd party integrator is claude@qunect.comect.com - Questions or comments: denkang@stubhub.com - Don’t forget, selfies with Ben $10 in the back denkang@stubhub.com