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Recommender
System
How to build a
Võ Duy Tuấn
Technical Director @ dienmay.com
 PHP 5 Zend Certified Engineer
 Mobile App Developer
 Web Developer & Designer
 Interest:
o PHP
o Large System & Data Mining
o Web Performance Optimization
o Mobile Development
Introduction
Collaborative Filtering
Question & Answer
AGENDA
1. Introduction
APPLICATIONS
• Personalized recommendation
• Social recommendation
• Item recommendation
• Combination of 3 approaches above
AMAZON.COM | BOOKS
PLAY.GOOGLE.COM | APPS
SKILLSHARE.COM | CLASSES
PROCESS DIAGRAM
Preprocessing Data Analysis Adjustment
INPUT OUTPUT
TYPE OF RECOMMENDER SYSTEM
• Collaborative filtering
• Content-based filtering
• Hybrid
2. Collaborative
Filtering
USER & ITEM
ORDER DATA
ORDER DATA (cont.)
ORDER DATA (cont.)
VECTOR & DIMENSION
VECTOR & DIMENSION
VECTORS
VECTORS
SIMILARITY CALCULATION
USER SIMILARITY MATRIX
SIMILARITY CALCULATION
SIMILARITY CALCULATION
SIMILARITY CALCULATION EXAMPLE
K-NEAREST-NEIGHBOR
K-NEAREST-NEIGHBOR
NEIGHBORS’ ORDER
REMOVE BOUGHT ITEMS
CALCULATING FINAL SCORE
OTHER SIMILARITY MEASURES
More at: http://favi.com.vn/wp-content/uploads/2012/05/pg049_Similarity_Measures_for_Text_Document_Clustering.pdf
Problem ?!
COLLABORATIVE FILTERING PROBLEM
• Fail with cold start problem
o New User
o New Item
• Performance
o Large Data set
o Pre-calculate
PERFORMANCE EXAMPLE
• We have 1,000,000 users (customers)
• We sell 10,000 items
- Total of similarity calculating = 1,000,000 x 1,000,000 = 1,000,000,000,000
- Each similarity calculate need 0.006s (on my MacBook Pro 2.2GHz Core i7, 8G Ram)
=> We need 1,000,000,000,000 x 0.006 = 6,000,000,000(s)
≈ 70,000 days ≈ 191 years
- If store each similarity in 8 bytes, we need = 8,000,000,000,000 bytes
≈ 8,000 GB (on Memory or File)
ITEM-TO-ITEM COLLABORATIVE FILTERING
(AMAZON.COM )
Download Paper: http://www.cs.umd.edu/~samir/498/Amazon-Recommendations.pdf
ADJUSTMENTS
• Hybrid Recommender System
• Sale forecast system
• Context of User
• Type of Item, Action
• External (3rd-party) information.
BOOKS
Programming Collective
Intelligence
Toby Segaran
Recommender Systems
Handbook
Many Authors
Big Data For Dummies
Marcia Kaufman, Fern Halper
OPEN SOURCES
Thank you!
CONTACT ME:
tuanmaster2002@yahoo.com
0938 916 902
http://bloghoctap.com/

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