How to Create a Facebook Ad Campaign
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The document outlines how to create a Facebook ad campaign, emphasizing the benefits of Facebook ads such as increased brand awareness and targeted audience engagement. It provides a step-by-step guide for setting up ads, including audience targeting, ad types, budgeting, and ad creation tips. Additionally, it highlights the importance of monitoring ad performance to achieve business objectives.
How to Create a Facebook Ad Campaign
- 2. How to Create a Facebook Ad Campaign
- 9. Why Are Facebook Ads Good For Your Business? • Increase awareness – Brand – Products – Services – Content – Events • Grow social audience following • In-depth audience targeting • Interactive advertising options • Run for as little as $5/day
- 12. How to Create Facebook Ads • Log in to your personal Facebook account associated with the business • Select from the drop down “Create Ads” • This will auto generate an ad account for you
- 16. Audience Insights Details • Demographics – Age & Gender – Lifestyle Interests – Relationship Status – Education Level – Job Title • Page Likes • Location – Cities – Countries – Languages • Facebook Activity – Device Used – Frequency of engagement • Household – Income – Size – Home Value – Owner vs. Renter – Spending Methods • Purchase – Retail Spending – Online Purchases – Purchase Behavior
- 17. Audiences • Custom – Customer file – Website traffic – App activity – Engagement on Facebook • Lookalike – Find people similar to your most valuable audiences • Saved – Build targeted audience
- 20. Create an Ad
- 21. Boosted Posts • Reach as many people as possible and drive engagement with your page post.
- 22. Promote Your Page • Promote your page and get page likes to connect with more of the people who matter to you.
- 23. Send People to Your Website • Encourage people to visit your business website.
- 24. Increase Conversions On Your Website • Encourage people to complete an action once they get to your website. • **You'll need a conversion pixel for your website before you can create this ad.**
- 25. Get Installs Of Your App • Encourage people to install your mobile app
- 26. Increase Engagement Of Your App • Create ads that encourage existing app users to interact with your app.
- 27. Raise Attendance At Your Event • Create ads that promote your events
- 28. Get Video Views • Create ads that get more people to view a video.
- 29. Collect Leads For Your Business • Collect information from people, such as emails, phone numbers, etc.
- 30. Get People To Claim An Offer • Create ads with a coupon, discount or other special deals.
- 31. Promote A Product Catalog • Automatically show products from your product catalog based on your target audience.
- 32. Select Your Audience, Placement, Budget & Schedule • Choose your saved audience • Ad Placements – Mobile – Desktop – Instagram – Right Column – Audience network • Select your budget & schedule – Daily or Lifetime – Continually run ads or only during certain hours
- 35. Create Ad Copy • Choose from: – Single ad images – Multiple ad images – Slideshows – Videos
- 36. Tips for Creating Compelling Ad Copy
- 37. Tips for Creating Compelling Ad Copy
- 38. Tips for Creating Compelling Ad Copy
- 40. Tips for Creating Compelling Ad Copy • Show people who are using your product rather than the product itself • Make sure images are high resolution – Free Shutterstock images • Keep it simple • Provide an incentive • Clear call to action
- 41. Monitoring Ads • Track: – Results – Reach – Impressions – Cost per action – Amount spent – Click through rate (CTR) – Frequency – Relevancy Score • Can also track: – Page likes – Post share – Post comments – Post likes – All clicks – Button clicks (CTA’s)
- 43. Recap • Narrow in on your target audience • Choose an objective that matches your business goals (ie. Increased website traffic, purchases, conversions, page likes, leads, etc. ) • Use creative ad copy & clear images – A/B split testing • Monitor results