How to Create a Successful Presentation
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The document provides tips for creating a successful presentation. It emphasizes that the most important ingredient is having an idea that is understandable, memorable, and effective in changing thought or behavior. It then outlines the SUCCESS framework for developing such an idea: keep it Simple, Unexpected, Concrete, Credible, Emotional, and told through Stories. Following this framework can help make an idea clear, engaging, believable, and inspiring enough to get people to act.
How to Create a Successful Presentation
- 1. HOW TO CREATE A SUCCESSFUL PRESENTATION
- 2. What is the most important ingredient of a successful presentation?
- 3. X The slides? The speaker? The data?
- 4. THE IDEA
- 5. But not just any idea...
- 6. The idea must be...
- 7. under stand able
- 8. memorable
- 9. and effective in changing thought or behavior
- 10. understandable memorable effective
- 11. to be SUCCESSFUL
- 12. But how?
- 14. How do you simplify your ideas?
- 15. Simple = core + compact
- 16. If you can’t explain it simply, you don’t understand it well enough. -Albert Einstein
- 17. Making a presentation is like making a pizza.
- 18. There are dozens of toppings, but you have to be selective.
- 19. Find the core.
- 20. The more compact the idea, the easier it is to share.
- 22. How do you get the audience to pay attention to your ideas and then maintain their interest?
- 23. Get attention: SURPRISE Hold attention: INTEREST
- 24. It’s not hard to SURPRISE your audience...
- 25. But it is hard to MAINTAIN THEIR INTEREST.
- 26. A boss makes work drudgery, a leader makes it interesting. -Russell H. Ewing
- 28. How do you help people understand and remember your ideas?
- 30. Abstraction is the luxury of the expert.
- 31. The Velcro theory of memory The more hooks in your idea, the better.
- 33. How do you make people believe?
- 34. External credibility vs. Internal credibility
- 36. Convincing details Accessible statistics Testable credentials
- 39. Are you better off now than you were four years ago? -Ronald Reagan
- 40. S imple Unexpected Concrete C redible E motional S
- 41. How do you make people care?
- 42. If I look at the one, I will act. -Mother Teresa
- 43. The power of association
- 44. Form an association between something they don’t yet care about and something they do care about.
- 47. S imple Unexpected Concrete C redible E motional S tories
- 48. How do you get people to act?
- 49. Stories as simulation (Tell people how to act)
- 50. Stories as inspiration (Give people energy to act)
- 51. Hills vs. Heartbeats
- 53. Once you have an idea that’s worth presenting...
- 54. ...you can begin to work on the presentation.
- 55. But first things first...
- 56. S imple Unexpected Concrete C redible E motional S tories