How to create effective smartphone video | Scotland Networking Group | 12 October 2017
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The document provides guidance for charities on using video as a storytelling and reporting tool, emphasizing its accessibility, engagement, and shareability. It outlines key principles for effective video creation, including keeping content concise and emotionally impactful, while also discussing different formats such as live video and animated stories. Additionally, it offers practical tips on interview techniques, filming tips, and post-production processes to enhance the video-sharing experience.
How to create effective smartphone video | Scotland Networking Group | 12 October 2017
- 1. CharityComms Network Great video for charities
- 2. A bit about me
- 3. Why use video? Accessibility Another way to tell your stories A true voice: avoids the “writing trap” It’s entertaining People love to share it Youtube: 2nd biggest search engine
- 4. What makes the web special? Less time and more distractions Broader audience with less prior knowledge Sharing: people pass it on
- 5. Key principles Keep it short Keep it simple Make it useful Make it “sharey” And remember, you are interesting.
- 6. What makes it tricky? Editing: time and practice Confidence: for maker and interviewee Accessibility … we can overcome these
- 7. Content that makes people act It’s interesting, funny, emotional or useful Two options: tell a story or provide useful, SEO friendly information
- 8. Social reporting Create an alternative event report Capture ideas and provoke conversation around an issue Creative questions, simple recording
- 9. Social reporting style Rough and ready chat: short, minimal editing Film yourself or someone else Good for events and campaigns https://twitter.com/samaritans/statu s/907831224864972800?s=03
- 10. Multimedia stories Sound (music or talking) and images Easy to do Semi-anonymous Try slide.ly or biteable http://slide.ly/view/2f2d949cba92f7c9776156a a62879034?platform=hootsuite
- 11. Audio with still images Simple and intimate Easy to do Consider subtitles if sharing to facebook Daddy- Summer Puente http://cowbird.com/story/49140/Daddy/
- 12. Animated audio 85% of video on facebook is watched without audio Use subtitles or animate the text Try legend (http://legend.im/) or anchor (https://medium.com/anchor/introducing- anchor-videos-the-best-way-to-share-audio-on- social-media-8701d85e4819) apps https://drive.google.com/file/d/0B1aJ0JEyBUzG YllUS0l6Zlo1bk0/view
- 13. Pictures and animation Good option for anonymity Allows story-telling without complicated editing Try goanimate or biteable
- 14. Live video Like this! Immediate and allows interaction Try facebook live or periscope Some examples of charities using it well http://blog.justgiving.com/facebook-live-getting- started-and-smashing-it/
- 15. Fully edited video story Record video or audio for voiceover to create story Add images or footage Add music and titles Why the #livingwage matters https://www.wevideo.com/view/945522134
- 16. “Logic makes people think, emotion makes them act” Positive emotions can be just as powerful as negative Multi-sensory: music, colours etc Make people feel German town cheers as bus of Syrian migrants arrives http://www.mirror.co.uk/news/world-news/heartwarming- way-one-german-town-6362947
- 17. A note on equipment Phones are perfect Choose sound quality over picture quality. Consider a microphone: adaptor for phones (http://www.amazon.co.uk/3-5mm-microphone- adapter-iPhone-headset-white-cable-one-plug-grey/dp/B00C3KXJ8K) or irig Guerillla tripods (https://www.amazon.co.uk/Joby-GripTight-GorillaPod-Stand- Smartphones/dp/B009GHYMB6) What would you need?
- 18. Asking the right questions Make the most of those 90 seconds
- 19. Getting your interviews Introduce yourself and explain Discuss questions, but don’t plan responses Be friendly and interested
- 20. Keep it simple Avoid jargon: language and concepts Imagine your dad (or your pal or your gran watching) One interview, one idea
- 21. Talk around the topic It’s not about your event, it’s about the issue What perspective does this individual bring to the debate?
- 22. Ask for examples What’s the best thing? What’s the worst? Top tips: what advice would you give How did you feel?
- 23. Provoke, but don’t attack Make people think. Don’t let them trot out “the line” - What would change if your project disappeared tomorrow?
- 24. Empower the speaker This is their chance to be heard - What would you do differently? - What do you wish people knew? - Who needs to hear this message?
- 25. Past, present, future Nice way to structure interviews - What’s your experience/ what’s changed? - How are things now? - What’s your dream for the future?What will you do differently?
- 26. The golden question “Is there anything else you’d like to tell us?” (It’s amazing how often the answer is the only part of the interview you need to use)
- 27. And a few not to bother with Name, job title, where you’re from: ask but don’t use it in the film How was the lunch? (see above) What have you got out of today?
- 28. Let’s give it a go without cameras In groups of three, take turns being the: ●Interviewer ●Interviewee ●Observer Words of wisdom Lessons you’ve learned as a charity communicator
- 29. Nuts and bolts Recording and uploading video
- 30. Find a quiet corner
- 32. Landscape , not portrait
- 33. Head and shoulders Off centre is best
- 34. Hold still… use your elbows for stability
- 35. Double tap for full screen
- 36. Tap to focus
- 37. Aim for one take… but start again if you need to
- 38. Work in clips: no more than a minute and a half… 45 seconds is better
- 39. Before you go… Check it’s worked Consent form https://docs.google.com/a/thirdsectorlab.co.uk/document/d/1kOWIanA6t_ksE0YSGim6CkLv9QO oHXxZg3qLs2rUyKQ/edit?usp=sharing
- 40. Tap bottom left to view it
- 41. Tap bottom left to upload…
- 42. Select youtube… make sure you’re signed in
- 43. Add a title: grab attention description and tags can be done later… Publish
- 44. Congratulations. It’s time for your premiere.
- 45. Let’s give it a go Find a quiet corner and think about light Landscape , not portrait Use your elbows Double tap for fullscreen, tap to focus Aim for one take and work in clips Check and get consent Upload to youtube or share on twitter using the hashtag Wireless: B!aze1961 Youtube: bgbstraining@gmail.com training123 #CCScots
- 46. Say hello Purchase tickets here: https://www.eventbrite.co.uk/e/social-media-for-social- good-tickets-37800308741 @rosiehopes rosie@thirdsectorlab.co.uk
- 47. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 48. Make the most out of video Scotland Networking Group 7 June 2017 Edinburgh #ccscots