How to create social media campaigns and follow Facebook rules
2 likes639 views
The document outlines strategies for running effective social media campaigns, particularly on Facebook, while adhering to platform rules and regulations. It emphasizes the importance of understanding the culture of each social media site, engaging with your audience, and following specific contest rules, such as including clear promotion guidelines and objectives. Tips are shared on planning, automation, and measuring success through key performance indicators.
How to create social media campaigns and follow Facebook rules
- 1. HURDLE BUSTERS HOW TO: Run Social Media campaigns and follow Facebook Rules #StartupPhoenix
- 2. Create Context Name Where are you from What do you do / working on How did you hear about Eureka/My talk
- 3. Facts: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us What is a TRIBE PeopleHelpingPeople 73% of American adults use social media sites. People spend 27% of their time online using SM. In America = 16 minutes of every hour. In 2010, SM passed pornography as the #1 activity online & remains in the top spot
- 4. Social Mediageneral Rules #StartupPhoenix ● Every social site has a culture - understand, engage, innovate ● USE the Content Rules: ○ 20% rule: Only 1 of 5 posts should be self-discussion (apply to contest - only 1 in every few should be re-promoting your contest) ● Make sure profile / contest matches business. ○ if you wouldn’t do it offline, don’t do it online ● PLAN & AUTOMATE {Calendar, Hootsuite}
- 5. Why have contest / campaigns ● Create fun ● Engage YOUR tribe ● Help brand awareness (grow tribe) ● Gain UGC (User Generated Content) ● Grow email list ● Increase leads ● Make sales ● Test market / product / idea Dive in: 101 reasons & tips for Facebook contests:
- 6. THE RULES: Facebook ● Change OFTEN!!! (google “new facebook contest rules) ● Always start with reading FB Page Guidelines ● NO MORE “like-gating” ● Keep it your YOUR page ○ Cannot give them entries for posting / sharing to THEIR page ○ You can ask for it, but can’t reward it FB for Biz: New promotion guidelines (2013) FB Promotion guidelines & FAQs
- 7. THE RULES: DO ● Always include the FB Disclosure (the fine print for legal purposes) Acknowledgement that the “promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.” ● Include “official rules” somewhere obvious ○ Start & end date, way of entry, method of choosing winner, eligibilty (or limitations if any) age requirements, keep it to 18+, etc), & way of winner announcement. ● Choose words carefully (offer VS give) - read FB policies to decide words to use ● Use a 3rd party app (mobile ready, anywhere accessible) ● Keep it as simple as possible (KISS) ○ Be appropriate for your goal. ● Use posting, liking, commenting as “entries / voting) ○ now allowed, utilize getting people to engage ON YOUR PAGE ● Announce winner on your page (email if possible) ○ Newly added to FB in 2013, use this to build trust and social proof
- 8. THE RULES: DON’T ● Break federal, state, local laws ○ IRS FAQs on gift tax ○ DEEP Dive on online contest laws ● Give contest on personal (profile) timeline ● Offer age related content without having blocks (tobacco, alcohol, firearms, etc) ● Promote medications (or anything that’s not yours) ● Mislead / be spammy / cheesy (about contest or INFO collecting) ● Ask for wrongful “tagging” in photos ○ If they are not in the photo don’t tag them (or ask them to tag others
- 9. Define Goals & objectives ● Goal = WHY you want to do it ● Make sure a contest is BEST way to acheive ○ If your b2b niche, contest may not be best ● pick 1-3 KPI (key performance indicators) ○ you’ll get lost if looking at ALL stats ○ Participants, emails, engagement (comments, conversations, etc), UGC, likes, web visitors, etc ○ be SMART (specific, measurable, attainable, realistic, time-specific) ○ ^ Principle is true for things BEYOND contest...
- 10. Decide on Platform Don’t reinvent the Wheel ● ON Facebook / Insta / Twitter / Pinterest vs APP ○ customize ● 3rd party app options ○ Shortstack ○ SnapApp ○ Pagemodo ○ Wishpond (step by step tutorial) ○ Woobox ○ Heyo ○ Guavabox (b2b)
- 11. Decide on Reward ● What type of PEOPLE are you wanting to motivate & attract MUST MATCH ● Don’t offer an iPad - unless your apple, which you’re not ● Gift cards for YOUR biz can be great ● Create a package
- 12. Promote, Engage & Monitor!!! ● Cross promote - your platforms & partners ● Personally engage - chat back ● Make them realize they’re being seen ● Watch KPI - change the way you’re promoting as necessary ○ Consider advertising during this time
- 13. Reminder #StartupPhoenix ● Every social site has a culture - understand, engage, innovate ● USE the Content Rules: ○ don’t post ONLY about your contest - but do HIGHLIGHT ● PLAN & AUTOMATE {Calendar, Hootsuite} Contests done right! More
- 15. Extras: Follow: Facebook for Business Hubspot Social Media Examinar Wishpond 4 things to consider Automation: Hootsuite, Google calendar
- 16. TO DO cont... A) Join: Meetup.com/Eureka-Scottsdale B) Sept / Oct Talks: Email me with any topics you may be intersted in... 1) Hashtags: What they are, how to appropriately use them 2) Twitter: Understanding it, using it, Do’s and Dont’s 3) Pinterst: Understanding it, using it, Do’s and Dont’s What do you want to hear about? Write down or email me: Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress, Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT
- 17. Connect with me Chelsea Dygert (G+) 252-717-9919 cjdygert@gmail.com Find me: twitter / instagram @cimforgiven at Local coffee shop #StartupPhoenix