HOW TO Get Started Blogging - Hey Pretty U Team
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The document outlines strategies for effective blogging, emphasizing the importance of understanding your audience and creating engaging content that addresses their pain points. Key principles include maintaining a balance between promotional and informational content, using formatting techniques for clarity, and consistently promoting your blog across various platforms. Tools and tips for research, editing, and cross-promotion are also provided to enhance blog performance and establish authority.
HOW TO Get Started Blogging - Hey Pretty U Team
- 1. Blogging for HEY PRETTY U HOW TO: Write, Format & Edit
- 2. TRIBE: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us Use Website To Unify & Engage Your Tribe Chelsea Dygert | Dygert #ConsultMent | #YesPhx
- 3. Online MediaRules ● Every social site has a culture - understand, engage, innovate ● Everything is always a Test. Test then Measure. Test them Measure. ● USE the Content Rules: ○ 20% rule: Only 20% should be “self promotional” ○ That’s 1 in 5. ○ LESS on blogs: (Use subliminal & passive promotion) ● Make sure profile / content, and contest matches business. if you wouldn’t do it offline, don’t do it online ● Strategize, plan, & be consistent Chelsea Dygert | Dygert #ConsultMent | #YesPhx
- 4. What is a blog ● Your diary (or business journal) for whatever topic you wish to gather a tribe around. ● Basic website ● With a portion of “journal” style content Chelsea Dygert | Dygert #ConsultMent | #YesPhx
- 5. WHY BLOG? ● Help people. We want to give them direction! ● Makes Google like you. AKA: Helps people find you on Google ● Establishes you as a thought-leader & expert ● Produces leads ● Expands network ● Creates Platform & content for communication ● Creates business authority ● Creates strategized content for ALL other online work ○ Social Media, Inbound Marketing, etc ● You OWN it (content, traffic, ad. revenue) Chelsea Dygert | Dygert #ConsultMent | #YesPhx
- 6. LET’S GET WRITING 1. Define your audience 2. Write down the PROBLEMS / Pain points they have? This becomes your topics 3. Pick 1 topic to begin with 4. Research: a. Google it - see what is common b. Find 2 good quality websites / articles that discuss a similar topic 5. WRITE. Sit down. Remove Distractions (see Tools Next Slide) a. Get all your thoughts out. Be as long-winded as possible. b. Make it EASY to read. i. Titles & Subtitles ii. Bullets & Numbers 6. BE A RESOURCE 35 blogging tips Chelsea Dygert | Dygert #ConsultMent | #YesPhx Use a WORD DOC / Google Doc
- 7. WRITING - WITHOUT DISTRACTIONS 5. WRITE. Sit down. Remove Distractions A. Use tools to reduce distractions a. Laptop: Chrome Extension - StayFocusd i. Let’s you set a timer and blocks out websites & apps b. JDarkRoom i. Illuminates the page you’re working in and darkens the rest Tools for Bloggers Chelsea Dygert | Dygert #ConsultMent | #YesPhx Use a WORD DOC / Google Doc
- 8. Let’s start Editing Rewrite 3x1) Rewrite for READABILITY - outloud 2) Rewrite for Conciseness & POWER. You are the authority. a) Can you say it more clearly? b) Use less transitions. NO: buts, ifs, maybes, i think’s, I believe’s, Write with Strength c) Use good synonyms 3) Read backwards for spelling 4) Keywords - Pick 3. a) Those need to appear at least 4 times 5) Cross-promote (internally & externally) a) Need 2 OUTSIDE links b) Need 2 INSIDE (Hey Pretty U or Your Social media) links 6) Is there a CALL TO ACTION (CTA) 7) Inspire / evoke emotion (especially in open / close) 8) TITLE: Is it any good? (see some good words here) 9) Add 3 Photos Chelsea Dygert | Dygert #ConsultMent | #YesPhx
- 9. Let’s Get FORMATTING 1) Title (TITLE: Is it any good? (see some good words here) 2) Subtitles / Subsections 3) Images (add 3) a) Try to get a few from your own life b) If you didn’t take ANY try UNSPLASH or PEXELS c) If you use from somewhere else on web - we need the link (to give credit) 4) Links Chelsea Dygert | Dygert #ConsultMent | #YesPhx
- 10. Power Words Chelsea Dygert | Dygert #ConsultMent | #YesPhx
- 11. Strategy - YOU MUST Have It Content marketing Content is queen… CONTEXT is KING Event / News Engagement Use current activities / events to find / reach a tribe Brand Building This is another way for new tribe members to get a “First Impression” of you… Handle, profile / header photo, voice / wording, humor (or lack), conversation, community engagement Cross-Promotion If you have no plan for how to cross promote, expect slow growth, low SEO rankings, little authority, and low traffic. Chelsea Dygert | Dygert #ConsultMent | #YesPhx
- 12. Tools & Tips Research, Research, Research Promote - do it, cross promote it (mention it online & OFFLINE) Engage - with others, events, news, trending stuff Monitor - search it, measure it, cross-check it - test, test, test Innovate - Titles, Images, Contests, Topics Blogs to read about Blogging: SocialMediaExaminar - Good example of format + great tools Hubspot - Lots of good free content COPYblogger.com Automation: Google calendar / Google sheets (excel sheets) Chelsea Dygert | Dygert #ConsultMent | #YesPhx
- 13. Feeling Topic Block? Weekly in 3 Hours or Less To get 2-3 Posts ● Keep running list of topics as you go through your day / week (notes in your phone) ○ You, your passion, your story, your inspirations (4) ○ Top 10 FAQs about YOUR business ○ Top 5 FAQs about industry ○ 5 FAQs about product / service ● Pick a topic and write everything on it that you can think / gather in 1.5 hours ○ Break content up into 2-3 chunks, (becomes 2 / 3 articles) and format. ● Blog formatting Checklist (SEO for Dummies) ○ Focus: 1-2 Keywords / 1 Keyphrase (use it 4x) ○ Write READABLE content (use bullets, lists, sections) ○ Use major “tags” (header tags, alt tags, etc) ○ Include 2 outside sources Great formatting blog example Chelsea Dygert | Dygert #ConsultMent | #YesPhx
- 14. TO DO A) Follow us all of Hey Pretty U social media Facebook | Instagram | Twitter | Youtube B) Define your audience Who are you going to write to? C) Name 3 problems that audience needs to solve (These are your first 3 topics) D) Pick 1 & Write an Article E) Report back - What questions do you have?
- 15. CONNECT WITH ME HeyPrettyU Teresa Young Talk: Teresa@HeyPrettyU.com Stalk: @HeyPrettyU #PrettyMovement #YesPhx
- 16. CONNECT WITH ME Chelsea Dygert Dygert #ConsultMent Talk: Chelsea@DygertConsultMent.com Stalk: #ConsultMent @cimforgiven at Local coffee shop #YesPhx