Use Twitter for Business: HOW TO
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The document offers strategies for effectively using Twitter to enhance business growth, emphasizing the importance of engaging with a targeted community, or 'tribe.' It outlines best practices for tweet composition, promotional content sharing, and maintaining a consistent brand image across social media platforms. Additionally, it highlights common mistakes and underscores the need for analytics and research to optimize Twitter use for marketing goals.
Use Twitter for Business: HOW TO
- 1. HURDLE BUSTERS HOW TO: Functionally Strategize and Use Twitter for business growth Chelsea Dygert #StartupPhoenix
- 2. Create Context Name What do you do / working on How did you hear about Eureka / My talk
- 3. “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us Use twitter to find & engage your TRIBE #ConsuultMent
- 4. Social MediaRules #StartupPhoenix ● Every social site has a culture - understand, engage, innovate ● Everything has balance. ● USE the Content Rules: ○ 20% rule: Only 1 of 5 posts should be self-promotion ○ LESS on twitter ● Make sure profile / content, and contest matches business. ○ if you wouldn’t do it offline, don’t do it online ● Strategize, PLAN & AUTOMATE
- 5. What is Twitter ● The hallway chat of all social media ● Microblogging site ● Created in 2006 ● Went Public in Nov 2013 ○ (opened @ $26, closed at $44.90, now @ $44.99) ● 140 characters OR LESS. ● Quickest way to communicate & break news ● 676 million users ● 115 active monthly ● Even those who don’t tweet log on (40%) ● Reverse Chronological Newsfeed Twitter Demographics BY COUNTRY
- 6. THE RULES: ● Don’t Overuse. Everything has balance. ○ Jimmy & Justin #Hashtag skit ● Each platform needs to match CULTURE of each platform ● Don’t use handles, hashtags blindly. Research (right within twitter). ○ Don’t hijack hashtags unless CERTAIN you’re using appropriately / assisting the conversation (“hashtag fails” - Susan Album Party - #susanalbumparty) ● RESPOND - by showing them “you saw them” ○ Follow them, favorite or retweet something of theirs, or reply ● Have same profile photo (as G+, Insta, Meetup, etc)
- 7. Let’s get Started BASIC Tweet Glad to be at EurekaLoft at the ScottsdaleLibrary today talking about twitter for biz 1) Send a tweet 2) Find me on twitter & take some action BASIC Actions: ● Reply ● Retweet ● Favorite ● More
- 8. General Tweeting Everything has balance. ● Tweet-writing Checklist ○ Make statement (No need for full sentences) ○ Add any tags possible (cross promote) ○ Add 1-3 useful hashtags ○ Re-read for conciseness, spelling, readability ● Write tweet. Save as draft. Research the handles & Hashtags. Tweet ● Give some updates. short. sweet. ○ Shows people that were THERE you’re engaging ○ Providing people NOT there useful info Optimize your twitter. Be retweetable: http://blog.wishpond.com/post/56542607344/52-methods-how-to-get-your-tweets-retweeted
- 9. Let’s try again... Proper cross-promotion tweet - with twitter checklist Talking #Twitter at @ScottsdaleReads #EurekaLoft was a success! #Meetup #SocialMedia #ConsultMent 1) Go “favorite it” 2) Write a tweet yourself, about RIGHT NOW! --Use Checklist
- 10. Common Mistakes ● Speaking ONLY to one person (and your dual friend) ○ When putting their twitter handle FIRST, it only SHOWS to you, them, and those that follow you both ■ Use text (or a period “ . “) before a name to keep it public ■ @joshoff was engaged & had great ideas about #Twitter @ScottsdaleReads! Thx ■ SHOULD BE: .@joshoff was engaged & had great ideas about #Twitter @ScottsdaleReads! Thx ● WTF are you tweeting about... ○ tweeting things that don’t make sense or have purpose. ○ See awesome example #4 ● Cheesy DMs. Please. Dont. ○ Thanks for following me on Twitter. Visit my blog here http//:LookImSoInpersonal.com ● Using full URLS. Google can still read them. You just look out of touch. ○ goo.gl Bit.ly etc.
- 11. More Tweeting Replying 1) Create reply that is DIRECT to the person 2) Create reply that you’d want ALL twitter followers to see (use a . before the twitter handle)
- 12. Common Mistakes pt 2 ● ONLY using schedulers to tweet out… Balance PPL Balance... ○ Doesn’t show full photos (only photos, videos & GIFs posts THROUGH twitter app or website will show full sized) ○ Full photos get 150% more retweets than tweets without photos ● Auto-favoriting (using a software to auto-favorite) ○ People can now see the things you’ve favorited. Do it genuinely ○ And twitter is now “forbidding” it ● Not looking at your twitter analytics. ● Inefficient Retweeting ○ Sometimes copy & pasting using RT or MT (modified tweet) is better ○ A direct retweet DOES NOT allow for replying. Sometimes stifles conversation ○ Let’s try it: Deep dive: http://www.socialmediaexaminer.com/7-twitter-marketing-tips/#more-67789
- 13. Strategy Content marketing Don’t just use to push / promote content. Test TYPES of content Ask questions, get feedback, engage in convos Maybe be controversial Event / News Engagement Use current activities / events to find / reach a tribe Brand Building This is another way for new tribe members to get a “First Impression” of you… Handle, profile / header photo, voice / wording, humor (or lack), conversation, community engagement Twitter is best used when integrated to enhance other marketing strategy Don’t get lost in TACTICS. Focus on goals (that drive strategy)
- 14. When… Define Goals & Decide ● Goal = WHY are you using social media ● Make sure there is a general purpose ○ Cross promote ○ Give tribe reason to engage with you ○ Reach into a new crowd ○ Measure
- 15. Tools & Tips Research, Research, Research Promote - use it, cross promote it, pay it Engage - with others, events, news, trending, Monitor - search it, board it, cross-check it Innovate - cool twitter headers, fun hashtags, Event hashtagging, Q&As Use: Tweetdeck Hashtagify.me Tagboard Others Automation: Tweet Deck, Buffer, Hootsuite, Spout Social, Google calendar
- 16. TO DO A) Join: Meetup.com/Eureka-Scottsdale B) Test Twitter - Create & Account & Tweet C) Let me know if there’s other topics you want to hear about this fall? What do you want to hear about? Write down or email me: Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress, Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT
- 17. CONNECT WITH ME Chelsea Dygert Dygert #ConsultMent Talk: Chelsea@DygertConsultMent.com Stalk: @cimforgiven at Local coffee shop #YesPhx