How to find & connect to audience in 2 hours c dygert
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The document provides guidance on how to effectively connect with an audience or community in just two hours a week, emphasizing the importance of shared interests and communication. It outlines strategies for finding and engaging potential connections both online and offline, including tips on contributing to discussions and developing genuine relationships. The key takeaways include prioritizing time efficiently, diversifying interactions, and being genuine while connecting with these groups.
How to find & connect to audience in 2 hours c dygert
- 1. HURDLE BUSTERS HOW TO: Find & Connect to your audience in 2 hours a week
- 2. Create Context Name Where are you from What do you do / working on How did you hear about Eureka
- 3. What is an audience “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us What is a TRIBE PeopleHelpingPeople -The people who watch, read, or listen to something -A group of ardent admirers or devotees
- 4. Why we care Audience (Tribe / Community) Are we (mindset, values, influence) worth being sold??? People connecting to people -Innate human need to be social -HUGE WALLS up against sales / business agendas WE (entrepreneurs) are selling ourselves. PeopleHelpingPeople
- 5. How to FIND those (who watch / admire) ● Where do they: (Offline and Online) ○ Do business ○ Learn ○ Get social ○ Enjoy Family ○ Get philanthropic ● What do they talk about ○ With family ○ With Colleagues PeopleHelpingPeople
- 6. WHERE do your INTERESTS collide ● Where do they: ○ Do business ○ Learn ○ Get social ○ Enjoy Family ○ Get philanthropic ● What do they talk about ○ With family ○ With Colleagues (Offline and Online) -can you share this space -Can you learn what they are learning -similar social? -philanthropic interests Can you join the convo? Start the Convo? PeopleHelpingPeople
- 7. WHERE do your INTERESTs COLLIDE ● Where do they: ○ Do business ○ Learn ○ Get social ( ○ Enjoy Family ○ Get philanthropic ● What do they talk about ○ With family ○ With Colleagues ASK THEM Govt. organized events Meetup.com Local Business/Events Related Non Profits LinkedIN Groups FB Interest Groups Forum Groups Large/growing Blogs TWITTER People connecting to people
- 8. How to connect / plug in 1) Offline --Must be around -Must be engaged 2) Online --Must be around --Must be engaged Start where it already exists Join the conversation Contribute thoughts 1) To HELP discussion 2) To Understand their thinking 3) To show you have interest (people want to connect) Always be genuine Never waste people’s time
- 9. How to connect / plug in Can take weeks / months to build trust (not necessarily bad) Longer it takes, more genuine Like investing, diversify PeopleHelpingPeople
- 10. How to connect / plug in Like investing, diversify ● After finding their interests, commonalities, pains - ● develop yourself as expert ○ HOW? - connect them & teach them
- 11. How to...Efficiently use your time Categorize ● What groups most inclusive ● Most conducive ● Most thirsty / extreme Prioritize ● 30 mins (2x) online (don’t just search - connect) ● 1 hour offline
- 12. How to...Efficiently use your time Prioritize ● Don’t overwhelm yourself ○ Confine it - don’t use it as an excuse ● Make info come to you ○ get email notifications ○ group them
- 13. TIPS: How to...Efficiently Get Outside Don’t push biz cards Ask 2x as much NEVER attack (verbiage)
- 14. What to do: It
- 15. What to do: -Find 2 places ONLINE & connect -Find 2 offline places Pay attention to Meetup.com --Next talks JULY --- Taking suggestions ?(defining customer / profile)
- 16. & Connect Chelsea Dygert (G+) cjdygert@gmail.com twitter / instagram @cimforgiven Local coffee shop :)