How to Create Your Editorial Calendar for 2017
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The document discusses how to create an editorial calendar for a blog. It recommends planning themes for the year, quarters, and months that all topics can connect to. It then suggests brainstorming post titles that fit the themes and arranging them in a logical order. Finally, it advises filling out the calendar month by month, assigning dates to content ideas and considering holidays relevant to the blog's niche. The overall purpose is to strategically schedule and link content to encourage readership and subscriber/customer engagement over time.
How to Create Your Editorial Calendar for 2017
- 1. How to Create Your Blog Editorial Calendar WWW.BECOMEABLOGGER.COM
- 2. PLAN your THEME #1 TOPIC 1 TOPIC 2 TOPIC 3
- 3. PLAN your THEME #1 TOPIC 1 TOPIC 2 TOPIC 3All topics must be connected under a single theme.
- 4. Sit down. Come up with a theme for the year, one for each quarter, and one for each month. PLAN your THEME #1
- 5. Sit down. Come up with a theme for the year, one for each quarter, and one for each month. PLAN your THEME #1 Annual theme 4 Quarterly themes (for the year) 3 Monthly themes (1 per quarter)
- 6. Brainstorm blog post titles that fit within those themes #2 TITLE TITLE TITLE
- 7. Brainstorm blog post titles that fit within those themes #2 TITLE TITLE TITLE Start throwing titles out there that fit those themes
- 8. Brainstorm blog post titles that fit within those themes #2 Start throwing titles out there that fit those themes Feel like you're stuck? Get your ideas from: Audience surveys Social Media Google Analytics
- 9. Brainstorm blog post titles that fit within those themes #2 After listing them down, arrange them in an order that makes sense to you.
- 10. Fill out the calendar, one month at a time #3
- 11. Fill out the calendar, one month at a time #3 Plot things out and give dates to those content ideas.
- 12. Fill out the calendar, one month at a time #3 Pay attention to any holidays that would affect your niche You can schedule to post content that is aligned with that day's event. !
- 13. Fill out the calendar, one month at a time #3 Ex: My blog post might cover something like “Ten Ways to Show Your Blog Readers that You Love Them” FEB 14 VALENTINE'S
- 14. If there’s a flow to your content, LINK them to each other STRATEGICALLY. This will encourage your readers/listeners/viewers to stay around longer. They will be more likely to subscribe to your email list and even buy your product. Why?
- 15. And, if you feel like changing something later, remember that... It’s ok to change things up a little.
- 16. More on this at WWW.BECOMEABLOGGER.COM