SlideShare a Scribd company logo
How to make virtual network
services a winner rather than an
integration disaster
Yonatan Klein,
Director Product Management
October 2015
Case Study – Customer Facing Services:
Tier-1 mobile operator
>25M
Security Services
Addition to ARPU
Incremental Revenue
2
Total subscribers
>5M
subscribers
Average of 1€
per month
Over €70M
per Year
The service provides
value to the end user
The service provides
value to the operator
Individual
Family
Dept. A
Dept. B
Business
Central Management
Network-based Web Security
Multi-tenant profiles
Service Provider
• Time to Market in less than 4 months
• ROI within 12 months
About Allot Communications
3
Markets Global presence in five continents
• Mobile Operators
• Cloud Operators
• Fixed Line Operators
• Enterprise
Customers
• >150 Mobile Operators
• >1000 Fixed Broadband Operators
• >4000 Large Enterprises
• >1.5B End Users
Trusted partner
of Tier1
operators
Traded on TASE
since 2010 –
Symbol “ALLT”
Extensive
Partner
ecosystem
Traded on
NASDAQ since
2006 – Symbol
“ALLT”
Founded in
1996
Analytics
Security
Traffic Management& Optimization
Policy Control & Charging
Allot Solution Domains
NFV Trend 1: Technological Trend
4

Reduced Capex
Avoid Vendor Locking
Shorter Time to Market
Openness
Increase Innovation
Reduced Opex
5
Applications Users
On CampusPrivate Cloud
In the Branch Office
At Home
On the Road
WAN
INTERNET
B
Y
O
D
24/7
ALWAYS CONNECTED
Public Cloud
NFV Trend 2: IT on the Cloud
The Internet is the new IT
ensuring Availability, Performance & Security across Clouds
Network Services Migrating to the Cloud
6
Enterprise
Fixed Line
Consumer

Service Provider
POP / DC
Mobile
Consumer
Virtual Network Services are key to operators
7
 NFV: CSP Operations/
Technical Trend
> Cloud Services:
Market Trend

Virtual Network Services are Key
• Capex / Opex Reduction
• Agility in New Offering
• Added Value
• New Revenue Sources
Customer Facing Services:
• DDoS protection
• Application Firewall
• Secure Web Gateway
• Anti-malware
• Content Filtering
• Application Visibility &
Control (AVC)
• Optimization
• Etc.
Resource Facing Services:
• Network Security
• Application Visibility &
Control
• Caching
• Network Optimization
• Policy Control and
Charging
• Etc.
The Challenge
Reliability
Telco Grade
Agility
Time to Market
Reduced Total
Cost of Ownership
Manageability
9
What are CSPs expecting from NFV?
Hybrid
(Virtual & Physical)
The NFV Reality
10
What we may end up with
A “cluttered” NFV that just does not
function as we hoped for
Courtesy Lego Corporation
What we want
A well-structured NFV that functions
as a well-oiled machine
The Integration Challenges
11
In a recent service provider survey, vast majority of respondents cited lack of interoperability,
service management concerns and system integration challenges as the key hurdles to the
deployment of NFV
* Source: LightReading Webinar “The State of the State: Preparing for Next-Gen Communications
Infrastructure” held on August, 2015
“The key challenge for growth of an open ecosystem is to achieve interoperability for the
key interfaces identified in the NFV Architectural Framework. ” ETSI NFV White Paper #3,
Oct 2014
is like a thorn in the flesh for NFVIntegration
Dimensions of Integration
12
Integration of Multiple Network Services / Functions1
Integration with Network Control Plane2
NFV Environment Integration3
13
Handling the
Challenge
The Integration Balance
14
Per-Project
Pre-integrated
Best of Breed
Open

Less Complexity
Reduced Time
Lower Cost
Synergy of
Joint Elements
NFV Vision: Accelerate Time to Launch & Revenue
15
VAS+VNF creates a pre-integrated virtualized service
that accelerates time-to-revenue
Service Deployment
Traditional
Deployment
NFV
Deployment
Pre-integrated Virtualized
Services
Service Time to Launch of Services Launch Cost
Level of pre-integration
Big Data Analytics Anomaly Detection Application Visibility
Web Security Traffic Management
Customer-facing Services

Services Synergy Example
16
Resource-facing Services
Services
Engines
But Can we Re-use existing Interfaces?
17
Network Integration 3GPP
interfaces
NFV Orchestration
• NFV Standardization did not eliminate the need for network integration.
• Experience and interoperability with
control interfaces is key
Allot’s Virtual Network Services
18
NFVI
COTS HW
Virtualization Layer
AllotVNFManager
ESXi
Other VNF
Managers
NFV
Orchestrator
Virtualized
Infrastructure
Manager (VIM)
NCX KVM OVS
NFV MANOOSS/BSS
Service
Policy
Charging
Customer
Engagement
Application Awareness
Multi-tenancy
Anomaly detection
QoS
Big Data
Network Integration
Allot
Customer
Visibility
Services
Allot
Customer
Experience
Services
Allot
Customer
Protection
Services
Allot VNF
Framework
Network Control
Plane VNFs
ControlPlaneAPIs
Visit us at Allot’s
booth #25 and
watch our demo:
Deploying
Reliable Services
in a distributed
architecture using
SDN/NFV
architecture
Take Aways
20
The market is looking for Virtual Network Services
Goal: Fast Time to Market & Reduced TCO
CHALLENGES
SOLUTIONS
Harmonize Old
& New
Services
The
Integration
Challenge
Multi-
location
Interoperabil
ity: Add VNF
APIs on top
of 3GPP
Balance pre-
integrated
service with
openness
Policy
Centric,
application
aware
Efficient
Service
Deployment
User/
Control
plane
separation
THANK
Find out how Allot can help
YOUR business to become
a leading Digital Lifestyle Provider
Email info@allot.com
U
www.allot.com

More Related Content

PPTX
F5 Application Services Reference Architecture (Audio)
PPTX
5 Ways to use Node in the Network
PPTX
BIG-IP Policy Enforcement Manager
PDF
Service innovation made simple
PDF
Leveraging public & private cloud for enterprise connectivity, security and c...
PPTX
Key Findings from the State of Application Delivery 2015
PPTX
Managing and monetizing data growth on your network
PDF
CoreSite Interconnect Gateway (CIG)
F5 Application Services Reference Architecture (Audio)
5 Ways to use Node in the Network
BIG-IP Policy Enforcement Manager
Service innovation made simple
Leveraging public & private cloud for enterprise connectivity, security and c...
Key Findings from the State of Application Delivery 2015
Managing and monetizing data growth on your network
CoreSite Interconnect Gateway (CIG)

What's hot (20)

PDF
Virtualized policy control - fine-tuning data plans for enterprise customers
PPTX
Integrated SDN/NFV Framework for Transitioning to Application Delivery Model
PDF
The critical role of NFV orchestration for SD-WAN services
PDF
Networks to become NFV-ready
PDF
TADSummit, DataArt Keynote: Security in Virtualized Telecom Networks Michael ...
PDF
Time for Change
PPTX
Ensure Application Availability Between Hybrid Data Centers
PPT
Future proof networks
PPTX
The Internet of things for integration people - UKCSUG - public version
PPTX
Solution Demonstration Overview - Steve Wallo
PPTX
F5 Application Services Reference Architecture
PPTX
OpenStack Hybrid Cloud Management and Orchestration - James Bond
PPTX
NetScout nGeniusONE overview
PDF
NetIX - Moving Traffic to the Expressway Jan 2016
PDF
Dynamic Global Connectivity
PDF
Demonstrating Breakthroughs in MEC for Media Analytics with AI Inference
PPTX
Evolution of the Physical Data Center - Mike Bushong
PDF
SDWAN - Open Source Way
PDF
Trending: Convergence of networking and security in stores and branches
PDF
Visibility for a Global Network
Virtualized policy control - fine-tuning data plans for enterprise customers
Integrated SDN/NFV Framework for Transitioning to Application Delivery Model
The critical role of NFV orchestration for SD-WAN services
Networks to become NFV-ready
TADSummit, DataArt Keynote: Security in Virtualized Telecom Networks Michael ...
Time for Change
Ensure Application Availability Between Hybrid Data Centers
Future proof networks
The Internet of things for integration people - UKCSUG - public version
Solution Demonstration Overview - Steve Wallo
F5 Application Services Reference Architecture
OpenStack Hybrid Cloud Management and Orchestration - James Bond
NetScout nGeniusONE overview
NetIX - Moving Traffic to the Expressway Jan 2016
Dynamic Global Connectivity
Demonstrating Breakthroughs in MEC for Media Analytics with AI Inference
Evolution of the Physical Data Center - Mike Bushong
SDWAN - Open Source Way
Trending: Convergence of networking and security in stores and branches
Visibility for a Global Network
Ad

Viewers also liked (10)

PDF
Improving h base availability and repair
PPTX
2010.06.03call webquest
PPTX
Evaluacion inicial
PDF
Future of HCatalog
PDF
Manage Hadoop Cluster with Ambari
PDF
PPT
Marketing management.ppt
PPTX
WeDo Technologies' Conference in Washington D.C. 2015
PDF
shareSEPHORA
Improving h base availability and repair
2010.06.03call webquest
Evaluacion inicial
Future of HCatalog
Manage Hadoop Cluster with Ambari
Marketing management.ppt
WeDo Technologies' Conference in Washington D.C. 2015
shareSEPHORA
Ad

Similar to How to make virtual network services a winner rather than an integration disaster (20)

PDF
Smarter Cities on Open SDN Networks
PDF
Mavenir network function virtualisation
PPTX
Aricent Overview, as presented at NexGen Telecom, South Africa
PPTX
SL: Maximize your Middleware Uptime - From TIBCO BusinessWorks to Apache Kafk...
PDF
Radisys/Orange/Strategy Analytics Webinar 090618
PPTX
Operationalizing your Virtual Network: Getting to the Next Level with SDN/NFV...
PPTX
SCF Enteprise Private Indoor Introduction
PDF
PPTX
DoBig Webinar | #Cloud Computing in Business | Cloud for Enhanced Business Co...
PDF
Distributed NFV: Ensuring that the Benefits of Virtualization Exceed the Costs
PPTX
What is NFV and Why is it Significant to the Networking Industry?
PPTX
Next generation WAN Webinar
PDF
Open Source in a Closed Network
PPTX
NetMotion Wireless Troubleshooting Wireless Cellular Networks Webinar
PPTX
EasyStack True Private Cloud | Quek Keng Oei
PPTX
Soluções F5 Networks - FORENSE Tecnologia
PDF
Keeping NFV on track: STL Partners webinar
PPTX
NetScout Systems corporate overview
PPT
What is OPNFV? An Introduction
Smarter Cities on Open SDN Networks
Mavenir network function virtualisation
Aricent Overview, as presented at NexGen Telecom, South Africa
SL: Maximize your Middleware Uptime - From TIBCO BusinessWorks to Apache Kafk...
Radisys/Orange/Strategy Analytics Webinar 090618
Operationalizing your Virtual Network: Getting to the Next Level with SDN/NFV...
SCF Enteprise Private Indoor Introduction
DoBig Webinar | #Cloud Computing in Business | Cloud for Enhanced Business Co...
Distributed NFV: Ensuring that the Benefits of Virtualization Exceed the Costs
What is NFV and Why is it Significant to the Networking Industry?
Next generation WAN Webinar
Open Source in a Closed Network
NetMotion Wireless Troubleshooting Wireless Cellular Networks Webinar
EasyStack True Private Cloud | Quek Keng Oei
Soluções F5 Networks - FORENSE Tecnologia
Keeping NFV on track: STL Partners webinar
NetScout Systems corporate overview
What is OPNFV? An Introduction

More from Allot Communications (11)

PDF
Securing people and things a monetization opportunity
PDF
Network Security‬ and Big ‪‎Data Analytics‬
PDF
Allot Real Life Use Cases for Customer Enagagement
PDF
Securing the Enterprise with Application Aware Acceptable Use Policy
PDF
Network Security - Luxury or Must Have?
PDF
How to Use Actionable Insights to Increase Revenues
PDF
CMTS Channel Awareness and Congestion Mitigation - Optimize Network Performance
PDF
Allot ServiceProtector - DDos Mitigation
PPTX
Allot Cloud/Trends H2/2014 Slideshare
PDF
Allot Optenet Parental Control: Solution Brief
PDF
Allot Content Delivery Networks (CDN)
Securing people and things a monetization opportunity
Network Security‬ and Big ‪‎Data Analytics‬
Allot Real Life Use Cases for Customer Enagagement
Securing the Enterprise with Application Aware Acceptable Use Policy
Network Security - Luxury or Must Have?
How to Use Actionable Insights to Increase Revenues
CMTS Channel Awareness and Congestion Mitigation - Optimize Network Performance
Allot ServiceProtector - DDos Mitigation
Allot Cloud/Trends H2/2014 Slideshare
Allot Optenet Parental Control: Solution Brief
Allot Content Delivery Networks (CDN)

Recently uploaded (20)

PPTX
TechTalks-8-2019-Service-Management-ITIL-Refresh-ITIL-4-Framework-Supports-Ou...
PPTX
Modernising the Digital Integration Hub
PDF
August Patch Tuesday
PDF
Developing a website for English-speaking practice to English as a foreign la...
PDF
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
PDF
A novel scalable deep ensemble learning framework for big data classification...
PPTX
Group 1 Presentation -Planning and Decision Making .pptx
PPTX
Tartificialntelligence_presentation.pptx
PDF
Assigned Numbers - 2025 - Bluetooth® Document
PDF
Transform Your ITIL® 4 & ITSM Strategy with AI in 2025.pdf
PDF
Univ-Connecticut-ChatGPT-Presentaion.pdf
PDF
Architecture types and enterprise applications.pdf
PPTX
MicrosoftCybserSecurityReferenceArchitecture-April-2025.pptx
PDF
DASA ADMISSION 2024_FirstRound_FirstRank_LastRank.pdf
PDF
DP Operators-handbook-extract for the Mautical Institute
PDF
2021 HotChips TSMC Packaging Technologies for Chiplets and 3D_0819 publish_pu...
PPTX
The various Industrial Revolutions .pptx
PDF
ENT215_Completing-a-large-scale-migration-and-modernization-with-AWS.pdf
PPTX
TLE Review Electricity (Electricity).pptx
PPTX
OMC Textile Division Presentation 2021.pptx
TechTalks-8-2019-Service-Management-ITIL-Refresh-ITIL-4-Framework-Supports-Ou...
Modernising the Digital Integration Hub
August Patch Tuesday
Developing a website for English-speaking practice to English as a foreign la...
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
A novel scalable deep ensemble learning framework for big data classification...
Group 1 Presentation -Planning and Decision Making .pptx
Tartificialntelligence_presentation.pptx
Assigned Numbers - 2025 - Bluetooth® Document
Transform Your ITIL® 4 & ITSM Strategy with AI in 2025.pdf
Univ-Connecticut-ChatGPT-Presentaion.pdf
Architecture types and enterprise applications.pdf
MicrosoftCybserSecurityReferenceArchitecture-April-2025.pptx
DASA ADMISSION 2024_FirstRound_FirstRank_LastRank.pdf
DP Operators-handbook-extract for the Mautical Institute
2021 HotChips TSMC Packaging Technologies for Chiplets and 3D_0819 publish_pu...
The various Industrial Revolutions .pptx
ENT215_Completing-a-large-scale-migration-and-modernization-with-AWS.pdf
TLE Review Electricity (Electricity).pptx
OMC Textile Division Presentation 2021.pptx

How to make virtual network services a winner rather than an integration disaster

  • 1. How to make virtual network services a winner rather than an integration disaster Yonatan Klein, Director Product Management October 2015
  • 2. Case Study – Customer Facing Services: Tier-1 mobile operator >25M Security Services Addition to ARPU Incremental Revenue 2 Total subscribers >5M subscribers Average of 1€ per month Over €70M per Year The service provides value to the end user The service provides value to the operator Individual Family Dept. A Dept. B Business Central Management Network-based Web Security Multi-tenant profiles Service Provider • Time to Market in less than 4 months • ROI within 12 months
  • 3. About Allot Communications 3 Markets Global presence in five continents • Mobile Operators • Cloud Operators • Fixed Line Operators • Enterprise Customers • >150 Mobile Operators • >1000 Fixed Broadband Operators • >4000 Large Enterprises • >1.5B End Users Trusted partner of Tier1 operators Traded on TASE since 2010 – Symbol “ALLT” Extensive Partner ecosystem Traded on NASDAQ since 2006 – Symbol “ALLT” Founded in 1996 Analytics Security Traffic Management& Optimization Policy Control & Charging Allot Solution Domains
  • 4. NFV Trend 1: Technological Trend 4 Reduced Capex Avoid Vendor Locking Shorter Time to Market Openness Increase Innovation Reduced Opex
  • 5. 5 Applications Users On CampusPrivate Cloud In the Branch Office At Home On the Road WAN INTERNET B Y O D 24/7 ALWAYS CONNECTED Public Cloud NFV Trend 2: IT on the Cloud The Internet is the new IT ensuring Availability, Performance & Security across Clouds
  • 6. Network Services Migrating to the Cloud 6 Enterprise Fixed Line Consumer Service Provider POP / DC Mobile Consumer
  • 7. Virtual Network Services are key to operators 7  NFV: CSP Operations/ Technical Trend > Cloud Services: Market Trend Virtual Network Services are Key • Capex / Opex Reduction • Agility in New Offering • Added Value • New Revenue Sources Customer Facing Services: • DDoS protection • Application Firewall • Secure Web Gateway • Anti-malware • Content Filtering • Application Visibility & Control (AVC) • Optimization • Etc. Resource Facing Services: • Network Security • Application Visibility & Control • Caching • Network Optimization • Policy Control and Charging • Etc.
  • 9. Reliability Telco Grade Agility Time to Market Reduced Total Cost of Ownership Manageability 9 What are CSPs expecting from NFV? Hybrid (Virtual & Physical)
  • 10. The NFV Reality 10 What we may end up with A “cluttered” NFV that just does not function as we hoped for Courtesy Lego Corporation What we want A well-structured NFV that functions as a well-oiled machine
  • 11. The Integration Challenges 11 In a recent service provider survey, vast majority of respondents cited lack of interoperability, service management concerns and system integration challenges as the key hurdles to the deployment of NFV * Source: LightReading Webinar “The State of the State: Preparing for Next-Gen Communications Infrastructure” held on August, 2015 “The key challenge for growth of an open ecosystem is to achieve interoperability for the key interfaces identified in the NFV Architectural Framework. ” ETSI NFV White Paper #3, Oct 2014 is like a thorn in the flesh for NFVIntegration
  • 12. Dimensions of Integration 12 Integration of Multiple Network Services / Functions1 Integration with Network Control Plane2 NFV Environment Integration3
  • 14. The Integration Balance 14 Per-Project Pre-integrated Best of Breed Open Less Complexity Reduced Time Lower Cost Synergy of Joint Elements
  • 15. NFV Vision: Accelerate Time to Launch & Revenue 15 VAS+VNF creates a pre-integrated virtualized service that accelerates time-to-revenue Service Deployment Traditional Deployment NFV Deployment Pre-integrated Virtualized Services Service Time to Launch of Services Launch Cost Level of pre-integration
  • 16. Big Data Analytics Anomaly Detection Application Visibility Web Security Traffic Management Customer-facing Services Services Synergy Example 16 Resource-facing Services Services Engines
  • 17. But Can we Re-use existing Interfaces? 17 Network Integration 3GPP interfaces NFV Orchestration • NFV Standardization did not eliminate the need for network integration. • Experience and interoperability with control interfaces is key
  • 18. Allot’s Virtual Network Services 18 NFVI COTS HW Virtualization Layer AllotVNFManager ESXi Other VNF Managers NFV Orchestrator Virtualized Infrastructure Manager (VIM) NCX KVM OVS NFV MANOOSS/BSS Service Policy Charging Customer Engagement Application Awareness Multi-tenancy Anomaly detection QoS Big Data Network Integration Allot Customer Visibility Services Allot Customer Experience Services Allot Customer Protection Services Allot VNF Framework Network Control Plane VNFs ControlPlaneAPIs
  • 19. Visit us at Allot’s booth #25 and watch our demo: Deploying Reliable Services in a distributed architecture using SDN/NFV architecture
  • 20. Take Aways 20 The market is looking for Virtual Network Services Goal: Fast Time to Market & Reduced TCO CHALLENGES SOLUTIONS Harmonize Old & New Services The Integration Challenge Multi- location Interoperabil ity: Add VNF APIs on top of 3GPP Balance pre- integrated service with openness Policy Centric, application aware Efficient Service Deployment User/ Control plane separation
  • 21. THANK Find out how Allot can help YOUR business to become a leading Digital Lifestyle Provider Email info@allot.com U www.allot.com