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how to pitch 

your idea
ceci n’est pas un pitch
me
eventbrite
portugal ventures
founded 4 startups - sf, nyc, madrid, são paulo
10 - 20 - 30
10 slides
20 minutes
30 point font
do not ABC
create scarcity
set the frame, then tell your story
read your audience
your elevator pitch
sucks!
an elevator pitch for your elevator pitch
1. vision
aspirational
inspirational
memorable
2. problem and
opportunity
big pain, big opportunity
3. solution
unfair advantage
demo
no videos!
4. market size
what is it?
how big?
how does it trend?
5. business model
unit metrics
know your numbers
direct vs indirect
ditch 5-year business plan
6. competition
there is always competition
2:2 matrix
7. distribution strategy
all startups have a product
successful startups have a distribution strategy
distribution channels
Content
SEO
Ads - SEM or Display
Offline Ads
PR
Publicity Stunts
Email marketing
Sales & Business Development
Affiliate Programs
Engineering as Marketing
Existing Platforms
Tradeshows
Offline Events & Speaking
Community Building
8. traction
growth
customers
partners
press
9. team
why you?
why now?
10. investment
how much?
what terms?
to do what for how long?
past investors
in summary
1. elevator pitch
2. problem
3. solution
4. market
5. business model
6. competition
7. distribution
8. traction
9. team
10. investment
common mistakes
too much detail, too soon
videos
you have no competitors
not knowing your numbers
questions?

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How to pitch your startup idea