1) The document discusses running Enterprise Content Management (ECM) projects successfully. It emphasizes the importance of setting up a project team, doing research, building a business case, and establishing success criteria and key milestones.
2) Key tasks covered include prioritizing requirements, change management, extending SharePoint functionality appropriately, communications planning, and content migration.
3) Ongoing investments like governance, analysis and metrics are also important to consider to ensure the long-term success and value of ECM initiatives.