How to Scale a Sustainable Accessibility Program
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The webinar focused on scaling digital accessibility in enterprises and emphasized its importance for an inclusive user experience. Key points discussed included the legal, moral, and economic reasons for prioritizing accessibility, as well as actionable steps for implementing effective accessibility programs. Participants were encouraged to engage with people with disabilities and involve key stakeholders to ensure comprehensive solutions.
How to Scale a Sustainable Accessibility Program
- 1. Presented by: SCALING ACCESSIBILITY IN ENTERPRISE (SUCCESSFULLY) 💬 To view live captions, please click the CC icon ✋ Use the Q&A window for questions during the presentation ⏺⏺ This webinar is being recorded & will be available for replay 📱 www.3playmedia.com l @3playmedia l #a11y How To Scale a Sustainable Accessibility Program
- 2. Mark Miller Director of Sales TPGi Kelly Mahoney Content + Partner Marketing Specialist 3Play Media
- 3. AGENDA The foundations of digital accessibility Moving forward: maintaining and monitoring Actionable steps toward solutions
- 5. Digital accessibility is essential to an inclusive user experience, and ensures universal access to websites, mobile apps, and other online tools. ACCESSIBILITY A11Y
- 6. WHY ACCESSIBILITY MATTERS LEGALLY Lawsuits steadily increasing as websites fall under the ADA’s definition of places of public accommodation MORALLY Universal access is the right thing to do! Corporate social responsibility can influence brand perception, reputation, and value ECONOMICALLY People with disabilities wield over $400B in disposable income – this market segment will not spend money where they’re not accommodated
- 7. 45% have a clear policy for captioning compliance – 3Play Media’s State of Captioning Report (2022) 42% have centralized procedures or processes for captioning
- 9. 44% of organizations are producing 100+ hours of video content – 3Play Media’s State of Captioning Report (2022) 88% are captioning all, most, or some of that content
- 10. CAPTIONS Assume the viewer can’t hear audio, include non-speech elements SUBTITLES Assume the viewer can hear, but can’t understand (primarily for translation) TRANSCRIPTS Plain-text version of audio content, not time-synchronized VIDEO A11Y 101: BASIC SERVICES
- 11. BUSINESS BENEFITS Ensure compliance & a better position if legally targeted Improved search engine optimization Engagement, brand awareness, loyalty, & increased profits
- 12. MOVING FORWARD
- 13. ESTABLISH BUY-IN Identify key stakeholders; ensure confidence in and knowledge of accessibility ASSESS CURRENT STATE Understand accessibility (or lack thereof) of existing products, services, and processes INVOLVE PEOPLE WITH DISABILITIES Early and throughout; understanding a problem and designing a solution IMPLEMENTING AN A11Y POLICY
- 15. Q&A
- 16. THANK YOU!