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How to Scale Your
Admin Team as Your
Company Grows
Dreamforce 2016
Ted Hazard
Salesforce Solutions Architect
thazard@vetsfirstchoice.com
@hazardme
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts
or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information
section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Stating the Obvious
A Poem
We wish we could hire
Many more awesome
admins
The budget won’t allow!
All alone in the Admin Meadow… What do we do nex
Develop a Strategy
It sounds logical, but how do I actually do it?
Partnerships Defined Roles
In the Beginning
Admin
Users
Establish & Define Roles
Partnerships
Sponsor
Business
Owner
Admin
(You!)
Dept.
Admins
Champions
Users
Experts
Establish & Define Roles
High Level Roles
Sponsor
• Executive
• Sets Goals, Vision
• Users will follow her direction
Business Owner
• The users report into his
team
• Builds the plan to achieve
goals
• Stakeholder in Salesforce
goals
Leadership Engagement Can’t Be Underestimated
Key Roles
Dept. Admin
• Department or Region
Specific
• THE Salesforce gal
• Represent subset of users
Experts
• Reporting | Data Integrity
• User Management | Security
• Environment Management
The folks your users can count on
Key Roles
Champions
• Use Salesforce Daily
• Respected by Peers
• SME with Good Ideas
Happy Users
• High Adoption
• Engaged in Feedback Loops
• Productive & Efficient
The folks your users can count on
Partnerships
Sponsor
Business
Owner
Admin
(You!)
Dept.
Admins
Champions
Users
Experts
Establish & Define Roles
Things Change!
Scalability is Key
Example: Larger Department
Sales VP
Domestic
Sales
Experts
Domestic
Admin
Champions
International
Sales
International
Admin
Champions
Experts
A Quick Note on Governance
• Roles & Responsibilities
• Change Control
• Salesforce Road Map and Strategy to
Grow
• Measurement
• Tool Set
Closing Haiku
We wish we could hire
Many more awesome
admins
The budget won’t allow!
Admin team can wow
Be clever, fellow admin
Scalable model!
Thank Y u

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How to Scale Your Admin Team as Your Company Grows by Ted Hazard

  • 1. How to Scale Your Admin Team as Your Company Grows Dreamforce 2016
  • 2. Ted Hazard Salesforce Solutions Architect thazard@vetsfirstchoice.com @hazardme
  • 3. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 4. Stating the Obvious A Poem We wish we could hire Many more awesome admins The budget won’t allow!
  • 5. All alone in the Admin Meadow… What do we do nex
  • 6. Develop a Strategy It sounds logical, but how do I actually do it? Partnerships Defined Roles
  • 9. High Level Roles Sponsor • Executive • Sets Goals, Vision • Users will follow her direction Business Owner • The users report into his team • Builds the plan to achieve goals • Stakeholder in Salesforce goals Leadership Engagement Can’t Be Underestimated
  • 10. Key Roles Dept. Admin • Department or Region Specific • THE Salesforce gal • Represent subset of users Experts • Reporting | Data Integrity • User Management | Security • Environment Management The folks your users can count on
  • 11. Key Roles Champions • Use Salesforce Daily • Respected by Peers • SME with Good Ideas Happy Users • High Adoption • Engaged in Feedback Loops • Productive & Efficient The folks your users can count on
  • 14. Example: Larger Department Sales VP Domestic Sales Experts Domestic Admin Champions International Sales International Admin Champions Experts
  • 15. A Quick Note on Governance • Roles & Responsibilities • Change Control • Salesforce Road Map and Strategy to Grow • Measurement • Tool Set
  • 16. Closing Haiku We wish we could hire Many more awesome admins The budget won’t allow! Admin team can wow Be clever, fellow admin Scalable model!

Editor's Notes

  • #6: So we can’t simply hire- we have to be creative. What do we do? How do we change to Admin-User model?
  • #8: This probably looks familiar? Simple can become too simple. How do we change it?
  • #9: Step 1 Partnerships: You can’t do it along (anymore) you need partners upstream and downstream. I’ll dive into each role and touch on the need and the responsibilities of the person in that role. This is a framework that you can draw from – you may decide to add some or all of these roles immediately or over time.
  • #10: Define roles
  • #11: Dept. Admin- Beyond delegated administration. Partners upstream and down Trainers Your job to make these folks successful- position for success
  • #12: Dept. Admin- Beyond delegated administration Your job to make these folks successful- position for success
  • #13: Now that we’ve discussed he roles let’s look at the model a second time.
  • #14: Your business is growing so it will change.
  • #16: Measurements: increased sales, decreased time to service, adoption metrics Tools Communication: Chatter, Ideas, Track Enhancements Tracking: Use Salesforce Itself! Education: Trailhead, Certification, User Groups Governance Model