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HOW
  WE   LOST
       CONT
            ROL

                   THE WEB 2.0
      2012.03.27   UNIVERSITY
How We Lost Control: The Web 2.0 University
#acpaweb2
@paulgordonbrown
How We Lost Control: The Web 2.0 University
I WANT TO STUDY
  NOT ONLY WHAT
THE COMPUTER IS
DOING FOR US, BUT
 WHAT IT IS DOING
      TO US.- Sherry Turkle
Premise

  1
Universities are
       inherently
MODERNIST
institutions
Premise

  2
web 2.0
 is a
REV OLUTION
The Ultimate

    ?
How do we
 OPERATE
            ?
   in this
NEW REALITY
Understanding
the university
VIDEO
RSA Animate - Changing Education Paradigms
 www.youtube.com/watch?v=zDZFcDGpL4U
Understanding
  web 2.0
Web 1.0
STATIC WEBPAGES
here
there
this guy

Tim O’Reilly
               I coined
               the term
               Web 2.0
The term "Web 2.0" (2004–present) is
commonly associated with web
applications that facilitate interactive
information sharing, interoperability,
user-centered design, and collaboration
on the World Wide Web. Examples of Web
2.0 include web-based communities,
hosted services, web applications,
social-networking sites, video-sharing
sites, wikis, blogs, mashups, and
folksonomies. A Web 2.0 site allows its
users to interact with other users or to
change website content, in contrast to
non-interactive websites where users are
limited to the passive viewing of
information that is provided to them.
WE’VE LOST THE
       SHELF
       BULLETIN BOARD
       BLACKBOARD
WE’VE LOST THE
       SHELF
       BULLETIN BOARD
       BLACKBOARD
Clay Shirky
How We Lost Control: The Web 2.0 University
Yahoo, faced with
the possibility that
they could organize
things with no
physical
constraints, added
the shelf back.
How We Lost Control: The Web 2.0 University
How We Lost Control: The Web 2.0 University
SHELF

DO WE OFFER
 ANYTHING
  UNIQUE?
WE’VE LOST THE
       SHELF
       BULLETIN BOARD
       BLACKBOARD
How We Lost Control: The Web 2.0 University
How We Lost Control: The Web 2.0 University
Urie
Bronfenbrenner
How We Lost Control: The Web 2.0 University
SIGNAL to NOISE

RATIO
BULLETIN BOARD

  DO WE
COMMUNICATE
OUR MESAGE?
WE’VE LOST THE
       SHELF
       BULLETIN BOARD
       BLACKBOARD
The lurning
 is up here!
How We Lost Control: The Web 2.0 University
the global
     brain
Constructivist Theories
         and Connectivism
BLACKBOARD

   DO WE
ENGAGE OUR
 AUDIENCE?
    (NATIVELY)
WE’VE LOST THE
       SHELF
       BULLETIN BOARD
       BLACKBOARD
Why College Is Still Relevant in the Age of
Free Information
   by Hansoo Lee
   January 06, 2012


1. The Network
2. Direct Professional Development
3. Personal Development
4. Brand
Open Educational Resources and
    the Role of the University
    by Anka Mulder, Volume 46, Number 5, September/October 2011


The University as a...
           Content Provider
           Learning Community
           Certification Body
WHAT WE
                Shelf      Bulletin Board   Blackboard
  LOST:


   OUR
               Content      Certification     Learning
 CHANGING
               Provider        Body         Community
  ROLES:

WE SHOULD    Do we offer       Do we
                                        Do we engage
   ASK        anything     communicate
                                        our audience?
OURSELVES:    unique?      our message?

           Professional/
WHAT DO WE
             Personal          Brand        The network
 DO WELL:
           Development
key works on web 2.0 & student affairs
digitally archived at

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How We Lost Control: The Web 2.0 University