How Wilson Sporting Goods Is Changing the Game with Experiential Commerce
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The document discusses the challenges faced by Wilson in creating a unified web experience across multiple CMS systems, identifying key pain points such as the need for a brand storytelling platform and an easy-to-use workflow. It outlines the solution involving a mobile-first approach and tight integration between Drupal and Magento to enhance experiential commerce. The architecture design aims to create a seamless single cart experience while ensuring that the Wilson branding remains consistent across different sports and business units.
How Wilson Sporting Goods Is Changing the Game with Experiential Commerce
- 1. 1HS2 Solutions confidential and proprietary. CONTENT & COMMERCE: CREATING ENGAGING WEB EXPERIENCES
- 4. “ 4HS2 Solutions confidential and proprietary. Four websites. Four different CMS systems.”
- 5. PAIN POINTS & BUSINESS DRIVERS
- 6. 6HS2 Solutions confidential and proprietary. 1. Needed a place to tell the Wilson stories 2. More controlover the pages 3. Unify the Wilson Family of Brands on one platform 4. Tight integration of Drupal & Magento 5. Stay true to the brand 6. Needed an easy-to-use workflow PAIN POINTS & BUSINESS DRIVERS
- 7. THE ALL NEW WILSON.COM EMBRACES EXPERIENTIAL COMMERCE
- 8. 8HS2 Solutions confidential and proprietary. The blending of marketing and e-Commerce to engage consumers with brand storytelling to increase loyalty and conversion. EXPERIENTIAL COMMERCE
- 12. 12HS2 Solutions confidential and proprietary. 1. Stakeholders 2. Customers 3. Site Admins WE LOOKED AT THREE TYPES OF USERS:
- 18. 18HS2 Solutions confidential and proprietary. 1. We had to take a mobile-firstapproach 2. Wilson branding changes based on the sport (or business unit) 3. Most of the contenthad/has not been created WE HAD THREE PROBLEMS TO SOLVE:
- 20. THE SOLUTION
- 21. 21 WILSON.COM SOLUTION ARCHITECTURE HS2 Solutions confidential and proprietary. Products Categories Users Orders Login Cart Shipping Billing My Account OrderHistory Order Confirm Templates Product Reg Content DealerSearch News Category Athlete Profile Newsletter Sign Up Athlete Browse News Detail Homepage Generic Content VideoGallery Contact Us Wilson Advisory WilsonLabs Site Search Product Microsite Sport Landing PIM CONNECTOR Product Detail Product Category
- 22. 22HS2 Solutions confidential and proprietary. • Connector is really multiple things: • Exposed API endpoints on Magento • Magento templates to renderpieces of a Magento page • Drupalfunctionality to pull and process the Magento products and categories. • Mainly, the connector exposes Magento data to Drupal so that pages can be rendered seamlessly. But, it also allows Drupal to update key data on Magento WHAT EXACTLY DOES THE CONNECTOR DO?
- 26. 26HS2 Solutions confidential and proprietary. THE CMS
- 28. 28HS2 Solutions confidential and proprietary. THE RESULTS
- 33. 33HS2 Solutions confidential and proprietary. THANK YOU!