HRM system development
2 likes1,066 views
The document provides information about developing an HRM system for Pakistan Tea Company including their vision, mission, goals, organizational hierarchy, strategic HRM planning process, job descriptions for key roles, and job specifications. The company's vision is to be the best tea provider in Southeast Asia and their mission is to add value to each cup sold and give customers more than just tea.
HRM system development
- 2. Module: Human Resource Management Presented to: Ms. Samar Masood Presented by: Noor ul Ain Afzal BBA-FA08-031 Abiha Hamid BBA-FA08-025 Sania Afzal MBA-FA06-35 Date of Submission: May 12, 2010 Topic: Developing an HRM System
- 3. Mission and Vision Statement Vision Statement Be the best tea provider in South East Asia. Mission Statement Add value to each cup sold. Give customers more than just “Tea” Give them “Suroor”
- 4. Goals and Objectives 1. Enthusiasm to deliver competitive costumer value. 2. To be an active member of Ethical Tea Partnership (ETP). 3. To exercise total quality management in order to maximize customer satisfaction. 4. To ensure that what comes from the people ought to be returned to them many times over. 5. To increase stakeholder’s wealth by innovating and updating research and development arena as per required. 6. To provide employee training and coordination to make each and every employee an essential and useful tool in enhancing and promoting the company’s image along with increasing their personal skills and area of expertise. 7. To maintain the golden past: Integrity. Use fair means of business and trade. 8. To implement environment friendly techniques to reduce environmental issues.
- 5. Core Business Our business name is Pakistan Tea Company (PTC). Basically we deal with tea processing and packaging. Our core brand name is Suroor tea. Our head office and production unit is situated in Lahore. Our CEO is Abiha Hamid. Our Marketing & Sales Director is Noor ul Ain Afzal. And our Finance Manager is Sania Afzal. Our product range is: PRODUCTS PRODUCT NAME Herbal Tea Taaza Ice Tea U2 Green Tea Titli Black Tea Suroor
- 6. Organizational Hierarchy For Year 0 (Zero):
- 7. For Year 5:
- 8. Strategic HRM Planning Process Strategic HR planning for promotion of Marketing Supervisor Strategic Direction Resignation of former Marketing Manager Promotion Purpose: An immediate need for marketing manager aroused so we planned to HR Planning promote Supervisor to Manager’s post Promotion Objective: To save time that is consumed on lengthy recruitment processes. Promotion Contents: Evaluate him that is he suitable for the Manager’s post or not? • Take opinions from other managers To promote Supervisor to the post of Marketing Planning the Manager: total work force • Because now he has experience of 6 years • He also completed his MBA in Marketing. Increase in salary: 10,000 Rs /- Investing in HR Increase in yearly bonus: 2000 Rs/- Development Increase in compensation: 4000 Rs/- Total investment: 18000 Rs/- We will evaluate his performance as a Marketing Performance Manager in a probationary period of 6 months Assessing Observe any development in marketing strategies and firms competency in market.
- 9. Job Descriptions Marketing Director Job Summary TITLE: Marketing Director DEPARTMENT: Marketing & Sales DATE PREPARED: March 2010 REPORTS TO: CEO SALARY GRADE: 11 LOCATION: Lahore Direct firm’s overall marketing and strategic planning programs, and corporate communications. Facilitate client development through marketing and client services programs. Duties and Responsibilities 1. Design, implement, and facilitate annual marketing plan for the firm. 2. Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets. 3. Organize and implement client relations including: • client satisfaction surveys • client development activities • special events 4. Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc. 5. Design and plan quarterly marketing training seminars. 6. Supervise marketing manager, sales manager, and sales representatives and marketing executives. Make staffing and hiring decisions within marketing department.
- 10. Job Specifications Education: M-Phil required. Concentration in Marketing, Business, or Communications preferred. Experience: At least five years as a Marketing Director within professional services environment. Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program. Required Skills: Must be a self-starter, highly organized at all levels in the organization. Must possess top level business management, interpersonal, and facilitation skills. Needs good knowledge of Microsoft Office and Windows-based computer applications. Special Skills: Must be able to communicate in multi languages as well as having good PR in media.
- 11. Marketing Manager TITLE: Marketing Manager DEPARTMENT: Marketing and Sales DATE PREPARED: March 2010 REPORTS TO: Marketing Director SALARY GRADE: 10 LOCATION: Lahore Job Summary A Marketing Manager is responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. Oversee all marketing, advertising and promotional staff and activities. Duties and Responsibilities 1. Responsible for the marketing of professional online recruiting services tailored exclusively to the sales and marketing industry. 2. Demonstrates technical marketing skills and produces knowledge of Sales Recruiting System. 3. Develops annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives. 4. To manage the Marketing Department Budget. Delivery of all marketing activity within agreed budget. 5. To manage all aspects of print production, receipt and distribution. 6. The achievement of frequent, timely and positive media coverage for Sales careers Online and it’s programs across all available media. 7. Managing the entire product line life cycle from strategic planning to tactical activities. 8. Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- 12. 9. Developing and implementing a company-wide go-to-market plan, working with all departments to execute. 10. Analyzing potential partner relationships for the firms’ product lines. Job Specifications 1. At least 4 years of sales experience in the marketing industry. 2. Experience with large, complex organizations. 3. Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives. 4. Strong understanding of customer and market dynamics and requirements. 5. Willingness to travel and work in a global team of professionals. 6. Proven ability to oversee all marketing, advertising and promotional staff and activities.
- 13. Sales Representative TITLE: Sales Representative DEPARTMENT: Marketing and Sales DATE PREPARED: March 2010 REPORTS TO: Sales Manager SALARY GRADE: 8 LOCATION: Lahore & Faisalabad Job Summary Responsible for all sales activities in assigned accounts or regions. Manage quality and consistency of product and service delivery Duties and Responsibilities 1. Present and sell company products and services to current and potential clients. 2. Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made. 3. Identify sales prospects. 4. Prepare presentations, proposals and sales contracts. 5. Develop and maintain sales materials and current product knowledge. 6. Establish and maintain current client and potential client relationships. 7. Prepare paperwork to activate and maintain contract services. 8. Identify and resolve client concerns. 9. Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals. 10. Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff and customers. 11. Provide on-the-job training to new sales employees. 12. Participate in marketing events such as seminars, trade shows, and telemarketing events. 13. Other duties as assigned
- 14. Job Specifications 1. Basic reading, writing, and arithmetic skills required. This is normally acquired through a high school diploma or equivalent. 2. Ability to persuade and influence others. Ability to develop and deliver presentations. Ability to create, composes, and edits written materials. Strong interpersonal and communication skills. Knowledge of advertising and sales promotion techniques. 3. Visibility requires maintaining a professional appearance and providing a positive company image to the public. 4. Work requires significant local travel to current and potential clients. This requires the possession of a valid driver’s license within 60 days of employment. 5. Work requires willingness to work a flexible schedule and occasional overnight travel.
- 15. Selection Criteria Selection method used for top level employees: Panel interview Selection method used for middle level employees: Structured interview Selection method used for lower level employees: Structured interview Interview questions for an HR manager Q: Rate yourself on a scale of 10. Q: How can you make use of IT in HRM? Q: What do you mean by 360 Feedback? Q: How do you motivate employees? Q: What are the competitive challenges in Human Resource Management? Q: Explain managing changes in HRM? Q: Tell me about a suggestion you have made? Q: Have you ever been asked to leave a position? Q: What is your philosophy towards work? Q: What have you done to improve your knowledge in the last year? Q: What do co-workers say about you? Q: What experience do you have in this field? Q: Tell me about the funniest thing you’ve ever experienced on the job? Q: What has been your biggest professional disappointment? Q: What aspect of supervision do you find the most difficult? Q: What is the most important quality a supervisor should have? Q: Tell me about your worst "nightmare" project. What went wrong and what did you do? What did you learn from this situation? Q: While working at the front desk, please describe a situation where a client has reacted in a negative or threatening manner. How did you deal with the situation?
- 16. Employee Orientation Plan For Marketing & Sales Director For 1st day: Timings Description By 9:00-10:00 Welcome from the CEO Marketing Manager Our Vision, Mission, Corporate Direction, Expectations 10:00-11:00 Give presentation on company Marketing Manager history, expectations& policies 11:00-11:30 Presentation on code of Sales Manager conduct of company, rules & regulation. Get them signed from him. 11:30-12:00 Questions & answers session and assign an assistant (Buddy Program) 12:00-12:30 Meeting with the top level management at tea time. For 2nd day: Timings Description By 9:00-9:30 Briefing about: Personal Assisstant • Employee Records • Benefits 09:00-10:30 Meeting with HR Manager HR Manager • Pay Schedule • Pay Scale • Training & Promotion Policy • Employee Development Opportunities • Benefits • Vacation & Holidays • Sick Leaves
- 17. • Questions & Answers 10:30-12:00 Plant Visit • Production Area • Departments • Marketing & Sales Department 12:00-02:00 Lunch Break Personal Assistant • Cafeteria Visit • Knowhow of meals management and resource room 02:00-05:00 Meeting with Marketing & Marketing & Sales Dept. Sales Department • Getting to know all employees of dept. • Introducing the new director For 3rd day: Timings Description By 9:00-10:00 Personalizing office Self • Putting pictures, files, medals, shields etc. 10:00-11:00 Meeting with Sales Dept. Sales Manager • Present condition • Sales forecast • Sales files 11:00-12:00 Meeting with Marketing Dept. Marketing Manager • Media Contacts • Present Condition • Future Expectations • Marketing Strategies previously used • Revised Marketing Plan 12:00-02:00 Lunch Break 02:00-05:00 Visit to all company franchises Marketing Manager & Sales Manager
- 18. Pay Scales Chart Job Posts Grades Salary Range CEO 12 60,000-25,000*-120,000 Production & Packaging Director 11 50,000-20,000*-100,000 Marketing & Sales Director 11 50,000-20,000*-100,000 Finance Director 11 50,000-20,000*-100,000 Production Manager 10 40,000-15,000*-90,000 Packaging Manager 10 40,000-15,000*-90,000 Marketing Manager 10 40,000-15,000*-90,000 Sales Manager 10 40,000-15,000*-90,000 Admin & HR Manager 10 40,000-15,000*-90,000 Finance Manager 10 40,000-15,000*-90,000 Export Manager 10 40,000-15,000*-90,000 Marketing Executive 9 30,000-10,000*-70,000 Export Brokers & Agents 9 30,000-10,000*-70,000 Sales representative 8 20,000-8,000*-40,000 Accountant 8 20,000-8,000*-40,000 Foramen 7 10,000-4000*-30,000 Unit Workers 7 10,000-4000*-30,000 Peons & Clerks 5 3,000-800*-8,000 Security Staff 3 2,000-600*-5,000 Cleaning Staff 2 15,00-300*3,000 * Basic Increments + (Min. Time Scale * Inflation Rate)
- 19. Entitlements Allowances Grades Transport Utilities Washing 13 - 80% 11 - 60% 10 - 50% 9 15% 40% 8 14% 30% 7 13% 10% 5 10% - 10% 3 8% - 10% 2 5% - 10% Perks Grades Perks 13 Housing Facility: 1 Canal, Maintenance Car: Honda Civic, Fuel Limit 350 Liters/month, Maintenance Mobile: Post Paid with Rs. 5000/month Personal Laptop Hotel Stays: 8 in a year with family Lunch/ Dinner Tours plus Free Air Tickets 11 Car: Suzuki Cultus, Fuel Limit 250 Liters/ Month, Maintenance Mobile: Post Paid, 3000 Limit Hotel Stays: 6 in a year Lunch/ Dinner Tours plus Free Air Tickets Interest Free Loans 10 Car: Suzuki Mehran, Fuel Limit 150 Liters/ Month, Maintenance, 2 year possession Mobile: Post Paid, 1,000 Limit Hotel Stay: 3 in a year Lunch/ Dinner
- 20. Benefits Grades Benefits 13 Medical Insurance: No limit Free Gymkhana Membership Annual Leaves: 30 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every completed year Stock Options: Offered at every new issuance 11 Medical Insurance: Out Patient, 30,000 limit Special Leaves: 25days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every completed year Stock Options: Offered at every new issuance 10 Medical Insurance: Out Patient, 25,000 limit Annual Leaves: 20 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every completed year Stock Options: Offered at every new issuance 9 Medical Insurance: Out Patient, 20,000 limit Annual Leaves: 20 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every completed year Stock Options: Offered at every new issuance 8 Medical Insurance: Out Patient, 15,000 limit Annual Leaves: 20 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every completed year
- 21. 7 Medical Insurance: Out Patient, 10,000 limit Annual Leaves: 20 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every completed year 4 Medical Insurance: Out Patient, 8,000 limit Annual Leaves: 20 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every completed year 3 Medical Insurance: Out Patient, 5,000 limit Annual Leaves: 10 days/ year Sick Leaves: 8 days/ year Gratuity: 1 gross salary at every completed year 2 Medical Insurance: Out Patient, 4,000 limit Special Leaves: 10 days/ year Sick Leaves: 8 days/ year Causal Leaves: 6 days/ year Gratuity: 1 gross salary at every completed year
- 22. Performance Appraisal Methods (360° method for Sales Representative) Questions will ask from Customers: Q: Do you believe that this SR is behaving properly? Q: Does he follow company rules and regulation e.g. paying attention etc? Q: Do you think you often buy our product due to this SR? Q: Which characteristic do you find the most prominent in his personality? Questions will ask from him: Questions will ask from Sales Manager: Q: What do you consider are the company’s Q: Does this SR attentively listen to true values? whatever is being conveyed? Q: What do offer the customer apart from Q: Do you truly believe that he follows the core values? whatever you convey? Q: Are you satisfied with your job? Q: Is he a true image of the company sells? Q: Where do you expect to stand in the Q: Is he contributing to increasing the next 2 years? company’s brand name? Q: Is he a valuable asset in increasing sales? Q: What does the company mean to you? Questions will ask from other SRs: Q: Has this SR reacted negatively? Q: If yes, then what was the main reason? Q: Does he communicate all messages forwarded effectively and efficiently? Q: Do you consider him as an ideal SR which could lead others or portray as a role model? Q: Which attribute do you think is he specialized in?
- 23. Training Program Training program of a Marketing Manager Training Purpose: The basic purpose of training is to make him capable of facing the marketing challenges of 21st century effectively. Training Objective: • To improve marketing strategies of our firm. • To become the top marketers of industry. • To increase the efficiency & efficacy of firm’s marketing structure. • To develop an organized customer complaint system. • To develop good customer relations. • To create an organized marketing team against all competitors attacks. • To develop his communication, leadership and decision making skills. Training Contents: We used the following training methods: • Articulation • Acting out a system • Collaborative Pre-test • Visualization • Case Studies
- 24. Employee Development Criteria We select accountant for training and development. At our training & development we truly believe in training and developing the selected accountant so as to increase his performance and efficiency. We use method of Job Enlargement to develop him by promote him step by step. He promoted to Finance Manager as: • Now he had 5 years experience in his field of specialization. He promoted to Finance Executive after: • Completion of his MBA in finance. • 2 years experience with this firm. Salary increased from Salary increased from Rs.10, 000 to Rs.20, 000. Rs.20, 000 to Rs.40, 000.