Dilip Kumar Badhai has over 10 years of experience in sales and marketing. He has held positions at several companies in the alcohol industry, including United Spirits Limited and Nirvana Biosys Pvt. Ltd. At his current role at United Spirits Limited, he manages the wine business in Delhi and Haryana and has helped increase the company's wine market share in Delhi to 20%. Previously, he helped launch new products that became top sellers in their categories.