Human centered design and Social media
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This document summarizes a seminar given by Jonas Landgren on designing technology for crisis response. Some key points discussed include: - Considering who technology is being designed for and ensuring those users are involved in the design process. - Questioning assumptions about how professionals do their jobs and treat them as users of designs. - Being careful about suggesting "smart" technologies will improve situations without understanding local contexts. - Using human-centered design approaches like spending time with intended users in their environments and listening to diverse perspectives.
Human centered design and Social media
- 1. Seminar at ISCRAM Summerschool 2012 DESINGNING WHAT AND FOR WHOM? Social Media Human Centered Design Crisis Response Jonas Landgren (PhD) Crisis Response Lab Interaction Design Division Department of Applied IT Chalmers University of Technology & Gothenburg University
- 2. Adding yet another device vs make use of the devices in place Hand-held technology tend in some work to be very hip-based. Should we design for hands or for hips?
- 3. Why do we treat professionals as users and force them to behave as users of our poor design results?
- 4. We should pay alot of attention of what is happening in a locality when we boldly suggest that ”smart” technology will be such a great improvement.
- 5. Concrete Advice • Make sure part of your team spend time with the people you intend to design for. – Dayshifts, Nightshifts, Weekend shifts • Make sure you listen to the young, old, romantic as well as the skeptical individuals. • Never design what someone tell you to do, but listen to what they say and then craft the design choices in an explorative journey with these individuals.
- 6. WE ARE DESIGNERS So lets be serious about it.
- 7. “Social Media is all about information!” “Eh…absolutely not!”
- 8. So what is so f***ing social with Social Media? Discuss this in pairs for three minutes
- 9. Power-hungry people will always try to convince you that it is a bad idea. 1. No it will not work, listen I have been working with this for 20 years…. 2. In 2002…we tried it but it failed…. 3. When I send my men into a situation they must have the best tools….. 4. When we help people…
- 10. Too many myths are restricting our thinking. 1. You must understand every disaster is unique. 2. People affected by a disaster are victims. 3. Rapid Information sharing is important. 4. Mobile phone systems are unreliable. 5. We always lack information.
- 11. How we talk about things will shape what we can think. Victims Rescuer Helpless Relief worker Thankfuls Heros Injured Nurses and doctors Beneficiaries Donors Clients Servants Consumers Providers … … .. .. . .
- 12. We will your design take place? People in local communities time Professional response organizations
- 14. • Action research • Collaborative research • Technology-centric design • Ethnography & workplace studies • End-user involvement • Participatory design
- 15. HCD-Toolkit www.ideo.com Open-Source Bill Moggridge Chip Heath Tim Brown Tom Kelley
- 16. Disclaimer THE HCD-toolkit is NOT perfect nor complete.
- 17. Human-Centered Design (HCD) is a process and a set of techniques used to create new solutions for the world. “human-centered” because it starts with the people we are designing for and with.
- 18. Three Lenses
- 20. H-C-D
- 21. HEAR
- 22. HEAR THEORY • inspire imagination & inform intuition about new opportunities and ideas. • unveil people’s social, political, economic, and cultural opportunities and barriers in their own words. • Deep understanding, not broad coverage
- 23. Hear Steps 1. Identify a design challenge 2. Identify people to speak with 3. Select research methods 4. Develop an interview approach (guide, scenario-based questions, techniques) 5. Develop your mindset (Beginners, Observe v. Interpret)
- 24. Methods
- 25. Identify a Design Challenge » Framed in human terms (rather than technology, product, or service functionality) » Broad enough to discover the areas of unexpected value » Narrow enough to be manageable
- 26. Advice when identifying your challenges Look for clichés / stereotypes Invert, Deny, Scale, Formulate hypothesis: What if ….
- 27. CREATE
- 28. CREATE • To move from research to real-world solutions. • This is the most abstract point of the process where concrete needs of individuals are transformed into high-level insights about the larger population and system frameworks are created. • During this phase, solutions are created with only the Desirability filter in mind.
- 29. CREATE THEORY • Synthesis takes us from inspiration to ideas, from stories to solutions. • Brainstorming makes us think expansively and without constraints. • Prototyping is about building to think.
- 30. Create Steps 1. Share Stories 2. Identify Patterns (Extract Key Insights, Find Themes, Create Frameworks) 3. Create Opportunity Areas 4. Brainstorm New Solutions 5. Make Ideas Tangible 6. Gather Feedback
- 31. MAKE IDEAS TANGIBLE Prototyping is about buiding to think - whatever it takes to communicate the idea. Prototyping allows you to quickly and cheaply make ideas tangible so they can be tested and evaluated by others - before you’ve had time to fall in love with them. BUILD TO THINK : ROUGH, RAPID, RIGHT: ANSWERING QUESTIONS
- 32. GATHER FEEDBACK A great way to get honest feedback is to take several concepts or versions out to meet people. When there is only one concept available, people may be reluctant to criticize. However, when allowed to compare and contrast, people tend to speak more honestly.
- 33. DELIVER
- 34. Deliver Once the design team has created many desirable solutions, it is time to consider how to make these feasible and viable. The Deliver phase will catapult the top ideas toward implementation.
- 35. DELIVER THEORY • Delivering solutions starts with creating low-investment, low- cost ways of trying out your ideas in a real-world context. • Iterative process that will likely require many prototypes, mini- pilots and pilots to perfect the solution and support system. • This process invites you to work in the belief that new things are possible….
- 36. Deliver Steps 1. Generate several business models for your solutions. 2. Identify Capabilities Required for Delivering Solutions (Distribution, Requirements v. Capabilities, Potential Partners) 3. Plan a Pipeline of Solutions
- 37. PLAN MINI-PILOTS & ITERATION For each solution in your pipeline, it is important to identify simple, low-investment next steps to keep the ideas alive. One way to keep iterating and learning is to plan mini-pilots before large-scale pilots or full-scale implementation. For each mini-pilot, ask three questions: » What resources will I need to test out this idea? » What key questions does this mini-pilot need to answer? » How will we measure the success of this mini-pilot?
- 39. People in Local Communities time Professional Relief Organizations