Hyperlocal Farming
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The document discusses hyperlocal farming strategies for effectively targeting specific neighborhoods in real estate marketing. It emphasizes the importance of selecting areas with sufficient sales, creating relevant content on a blog, and utilizing social media to establish oneself as a neighborhood expert. Key tactics include engaging with local businesses, consistently posting updates, and following up with community members to enhance visibility and generate referrals.
Hyperlocal Farming
- 1. Hyperlocal Farming How to Dominate an Area in a Digital Age
- 2. Hyperlocal is basically a specialized focus on a small local area with the message and product and content target marketed on that audience.
- 3. Choose a Subdivision Numbers Make It Work. It’s important to choose a neighborhood that has 150+ similar properties in the same geographical area because it makes communication much easier Choose the Right Price Range. The right price range is the one that consistently has sufficient sales and with which you are compatible. it may not be the neighborhood that necessarily has the higher-priced homes in your area, but instead the one that has sufficient sales at an average price Turnover. You’re looking for a turnover rate of no less than 7%. Number of Homes Sold over last 12 months Divided by Number of Homes in Neighborhood 12 sales/150 homes = 8%
- 5. Old Farm Concept – You find clients New Hyperlocal Concept – Clients Find You!
- 6. Your Blog is Your HOME BASE to Provide Relevant Content Properties for Sale Market Statistics and Home Value Estimates Neighborhood News Home Owners Association Calendar and notes Local businesses Special Events Neighborhood Construction Market Reports Homeowner Tips Calendars and other items Neighborhood Reports School Schedule Calendar BLOG TO BECOME THE “NEIGHBORHOOD EXPERT”
- 7. OFTEN USE KEYWORDS “REAL ESTATE FOR SALE IN FARM AREA” USEFUL, LOCAL, RELEVANT CONTENT EMBED VIDEO OFTEN RECRUIT TITLE REPS AND LOAN OFFICERS TO HELP LOCAL “DEAL OF THE WEEK” IMPORTANT: GIVE AWAY SOMETHING OF VALUE IN RETURN FOR CONTACT INFO
- 9. FACEBOOK Page Specifically Focused on your TARGET AREA.
- 10. CHECK-IN OFTEN SHARE PAGE INFO WITH PERSONAL FB FRIENDS DON’T KEEP IT A SECRET!
- 11. YELP! Business Page Specifically Focused on your TARGET AREA.
- 12. Post often about local businesses, neighborhood stuff, open houses, events, #yourfarmarea # castlehills Create boards Specifically for your Farm Area (Title: Castle Hills, TX) Post images from your blog that will direct viewers back to you. Create a channel specifically for your farm. Add new videos weekly showcasing A business, school, event, etc. Post to you blog and all social media #youreawesome
- 13. Hyper Local Business Cards – “CASTLE HILLS EXPERT” – include links to blog and all social media Tri – Fold Brochure - Expand on your business card. Include all links as well as a QR code linked to your video CASTLE HILLS EXPERT Rick Tankersley 210-788-9690 Castlehilltx.com facebook.com/castlehillstx1 Twitter.com/castlehills CASTLE HILLS EXPERT CASTLE HILLS EXPERTCASTLE HILLS EXPERT
- 14. 1. Create all Social Media Platforms 2. Print Cards and Brochures 3. Visit Local Business Often MAKE FRIENDS 4. Work all Expireds in Your Area 5. Work All FSBOS in Your Area 6. Advertise Your Blog in Newsletter 7. Create New Video Weekly 8. Post Craigslist Ads with area listings daily 9. Physically Visit 5-10 Neighbors per week 10. Post new content to Blog Often 11. Follow up with lists Relentlessly 1. Free and Effective SEO 2. Perception that you ARE the Expert 3. First Page on GOOGLE for area searches 4. More Listings -DOMINATE 5. More Buyers 6. More Referrals 7. More control of your travel 8. More Control of Price Range 9. More Referrals 10. Loyal, Raving Fans 11. Steady Flow of Business Forever ARE YOU A PIPEBUILDER OR A LABORER?? DO THIS NOW GET THIS LATER