Hillington Innovation Masterclass – How to supercharge your profile on Linkedin, Feb 2012.
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The document outlines a LinkedIn training session that emphasizes the importance of managing personal profiles and networks in a challenging business environment. It highlights the risks of not engaging with social media, such as being perceived as out of touch and losing networking opportunities. The training offers strategies for effective branding, managing connections, and key tips for enhancing online presence.
Hillington Innovation Masterclass – How to supercharge your profile on Linkedin, Feb 2012.
- 1. LinkedIn Training Wednesday 15 February 2012 – Hillington © Perceptive Partners Ltd 2012 . 1
- 2. Track Record Expert advice from experienced professionals Strong track record in construction, technology and communications © Perceptive Partners Ltd 2012 2
- 3. Clients © Perceptive Partners Ltd 2012 3
- 4. Why are you interested in your personal profile? © Perceptive Partners Ltd 2012 4
- 5. Why social media now? Tough environment Limited marketing budgets Limited time Building trust and relationships never more important © Perceptive Partners Ltd 2012 5
- 6. Risks If Not Involved Burying head in the sand – conversation happening anyway Miss opportunity Be seen as out of touch/old fashioned Your network of contacts taken by someone else © Perceptive Partners Ltd 2012 6
- 7. © Perceptive Partners Ltd 2012 7
- 8. © Perceptive Partners Ltd 2012 8
- 9. Managing the message - Brand Promise Impact on customers? One sentence? © Perceptive Partners Ltd 2012 9
- 10. What’s already being said about you? www.Google.com/alerts www.pipl.com © Perceptive Partners Ltd 2012 10
- 11. Strategy © Perceptive Partners Ltd 2012 11
- 12. Profile Picture © Perceptive Partners Ltd 2012 12
- 13. Audience Who? Where? What’s interesting to them? © Perceptive Partners Ltd 2012 13
- 14. Managing your network © Perceptive Partners Ltd 2012 14
- 15. Connections Number of connections Finding connections with LinkedIn From your network and beyond – offline contacts too © Perceptive Partners Ltd 2012 15
- 16. Connections © Perceptive Partners Ltd 2012 16
- 17. Connections © Perceptive Partners Ltd 2012 17
- 18. Groups Reach beyond own network for research and relevant prospects Build network with relevant audience Finger on pulse Build own community © Perceptive Partners Ltd 2012 18
- 19. Worst LinkedIn clangers Old/duplicate profile Selling only Default messages CV Photo Profile Silver bullet Silos © Perceptive Partners Ltd 2012 19
- 20. Top tips Google Check privacy settings Supercharge face to face Clear strategy Relationship tool Know your audience Use as a showcase Time management © Perceptive Partners Ltd 2012 20
- 21. Suggested next steps Agree strategy Clear objectives, key messages, audiences Evaluation Implement necessary changes Training http://www.skillsdevelopmentscotland.co.uk/flexible- training © Perceptive Partners Ltd 2012 21
- 22. Twitter @perceptivecomms julie@perceptivepartners.co.uk www.perceptivepartners.co.uk Suggested reading http://www.perceptivepartners.co.uk/social-media- useful-background-reading.php © Perceptive Partners Ltd 2012 22