Identifying web presence goals
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The document discusses identifying goals for a company's web presence. It explains that a company's web site needs to achieve certain goals such as attracting visitors, creating a positive image, and encouraging return visits. The document outlines factors to consider for web design like content, structure, aesthetics, and technology. It also discusses how to make a web page look good with consistency, selective graphics, careful color choice, and effective page design. Maintaining an effective web presence involves conveying an integrated company image, offering accessible company facts, and sustaining visitor attention. Metrics for measuring a site include advertising, visitation rates, time spent on pages, and email/call volumes.
Identifying web presence goals
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- 4. IDENTIFYING WEB PRESENCE GOALS LEKSHMI S S2 M.com Roll No :13 Dept. of Commerce 8/17/2015 4
- 5. 8/17/2015 5 OVER VIEW Web Design for E-Commerce Identifying Web Presence Goals Uniqueness of the web Achieving Web presence Goals Site Adhesion Maintaining a Website Metrics defining Internet Units of Measurement
- 6. What is Web Design for E-Commerce??? • E-Commerce web design is generally defined as the planning, creation and arrangement of files, text, graphics and processes used within an E-Commerce enabled website. • The files make up different sections of the site which typically include pages, categories, subcategories and products.
- 7. 8/17/2015 7 E-Commerce web design is commonly referred to as web design, web development, site design, site development, shop design/development, store design/development, web store design/ development.
- 8. Why people visit a web site?? • To Learn about products and services. • Buying the products and services that the company offer • Obtaining general information about the company for investing or credit granting. • Obtaining financial information about the company. • Knowing about the people who manage the company. • Obtaining contact information about a person or a department.
- 9. HOW TO MAKE YOUR WEB PAGE LOOK GOOD??? • Consistency. • Make effective and selective use of graphics. • Choose colors carefully. • Page design.
- 10. Factors affecting website design decision: • content: – Overall objective of the company goals, mission, vision, statement, logo. – Objective of the web site – Target audience-all the stake holders • Presentation: The presentation is in the form of text and language. It should be very simple and clear. And also it contains images and multimedia.
- 11. • structure: – home page should have links to all pages – All other pages should be meaningfully interlinked. – Buttons, scrollbars, windows should be used with in • Aesthetics: – appropriate font size should be used – color scheme should be pleasing – layout should be clear – Multimedia-video, audio, and etc. – Photograph could be used to increase effectiveness.
- 12. • Technology: hardware, software issues – Web design should take into account of all possible web browsers from oldest version so that it serves the users with oldest web browsers. – Web page should be so design that it is well received even on the smallest monitor. – File format design only viewing- HTML – File format from copying- adobe PDF – File for computation- EXCEL • Review and research: web site should be periodically review and updated. They test the usability. And it is used in the profile study.
- 13. Creating an Effective Web Presence • What is presence – Public image an organization conveys – Often portrayed through employees – Web presence is critical: in e-commerce, it is the primary means of customer and supplier contact 8/17/2015 13
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- 15. Internet increases importance of presence Only contact a customer might have with company is with the company web site. Can be critical even for the smallest and newest company. 8/17/2015 15
- 16. Identifying Web Presence Goals • A firm’s physical location rarely is image-driven – Physical location must satisfy many other business goals unrelated to image and presence – Web sites can perform many image-enhancing tasks effectively – Businesses must decide which tasks their Web site must accomplish and which tasks are the most important to include. 8/17/2015 16
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- 18. How the Web is Different ?? • Companies early in Web history failed to recognize what visitors wanted from Web sites – Often failed to include e-mail addresses, telephone numbers and adequate staffing to answer customers’ e-mail messages • Web presence should include: – History – Mission statement – Financial and product information – Method of contacting the organization 8/17/2015 18
- 19. Meeting the Needs of Web Site Visitors • Why visitors come to Web sites – To learn about or buy a company’s products or services – Get product support for products already bought – Obtain financial or general product information about a company – Communicate with the company or identify who manages it 8/17/2015 19
- 20. Achieving Web Presence Goals • Goals associated with effective web sites include: – Attracting visitors – Making the site interesting to explore – Creating a positive image consistent with the company’s desires – Reinforcing already held positive images regarding the company – Building a trusting relationship with visitors – Encourage visitors to return 8/17/2015 20
- 21. 8/17/2015 21 Site Adhesion Content Format Access
- 22. 8/17/2015 22 Maintaining a Web site Convey an integrated image of the organization. Offer easily accessible facts about the organization. Allow visitors to experience the site in different ways and at different levels. Sustain visitor attention and encourage return visits. Offer easily accessible information about products and services and how to use them.
- 23. 8/17/2015 23 Metrics Defining Internet Units of Measurement Advertising Visitation Click-through captures Time Spent Time Spent searching Time Spent before click-through E-mails and telephone calls Registered users
- 24. 8/17/2015 24 AT A GLANCE Web Design for E-Commerce Identifying Web Presence Goals Uniqueness of the web Achieving Web presence Goals Site Adhesion Maintaining a Website Metrics defining Internet Units of Measurement
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