Impact and Exploitation in Horizon 2020
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The document outlines the importance of impact in Horizon 2020 (H2020) proposals, emphasizing that a convincing impact statement is crucial for project success. It discusses the need for thorough analyses of expected impacts, target groups, and exploitation activities while providing examples of both negative and positive evaluation feedback. Additionally, it highlights various tools and methods for preparing and organizing proposals effectively to enhance project sustainability and maximize societal, economic, and market impacts.
Impact and Exploitation in Horizon 2020
- 1. Impact and Exploitation in H2020* Dublin, 10th November 2016 * Slides Selected from the original 80
- 2. 9.30 – 10,30 Impact within an H2020 proposal - Q&A Impact and relationships with Objectives, Target groups, Results, Activities What it is intended with impact How it is quantified and assessed 10,30 – 12,00 (includes short coffee break) The impact section in RIA-IA - Q&A Analysis of the sections of the impact, Measures to maximise impact (dissemination, communication and exploitation) 12,00 – 12,30 Exploitation activities and the exploitation workpackage 12.30 - 13.30 Launch Break (sandwiches) Part I
- 3. The best Excellence part cannot compensate for an unconvincing Impact statement or the lack of a comprehensive implementation plan… Roumen Borissov, Project Advisor - REA
- 4. Origin From latin: impactus, past participle of the tense «impingĕre» (strike) the point where the bullet hits a target
- 5. Impact The bullet is the “exploitable result” The target is the “challenge“ (societal, economic, etc. ) and its “groups” (customers/users) The “effect” of the collision is the “impact”
- 6. Better Translated in «European projects» It is the combination of EFFECTS and CHANGES (the collision) that the results of the PROJECT (the bullet) cause at societal, economic, environmental, political, scientific, etc. level (the type of target) in the mid-long term
- 7. ….therefore…. The more «disruptive» is the «innovation» in projects’ results, the wider and deeper the effects and changes for customers and users are expected to be (higher impact) ALWAYS VERIFY THE INNOVATIVENESS OF YOUR PROJECT! What Is Your Unique Value Proposition (UVP)?
- 9. 2.1 Expected impacts What should I write?
- 10. What are the ingredients to consider To translate a research result, the innovative solution, into “competitiveness” and value it is necessary to consider: The customers The market (current and potential competitors, dimensions, etc.) The «framework» (regulation, standards, etc.) Different actors (partners, suppliers, users, etc.) Operations! …in other words, the IMPACT (changes induced) that the project has on these elements.
- 11. Moreover: “to know what to write it is important to understand how and what is evaluated”
- 12. Examples of negative evaluations NO INNOVATION - NO ADDED VALUE NO BENEFICIARIES/NO MARKET not enough specific groups of specific industries are selected. Week definition of target groups There is no market survey and exploitation routes are not adequately investigated The lack of quantified targets means that impact on the innovation capacity is not convincingly described Considerations on existing obstacles missing (legal, technical) Limited vision/ local non-interdisciplinary/ intersectoral /European the economic feasibility of the proposed technology is somewhat unclear the project suffers from a lack of business plan (including a business model) the proposals estimations concerning additional turnover and jobs creation are overambitious Insufficient development of the dissemination/exploitation plan detailed explanation on how estimated impacts can be achieved is not provided IPR management is not sufficiently planned/IP management is not fully clear outputs of the project will only partially contribute to the expected impacts methods of communication and uptake are not defined sufficiently
- 13. Some positive comments The expected impact of the project is both ambitious and realistic The proposal definitely enhances innovation capacity and integrates new knowledge. It increases capability to change the existing processes of product development… The proposal is well organized in terms of impacts on European companies Targets seem achievable within the project time line. The exploitation plan is properly presented and detailed, providing different options to exploit the technology Good involvement of strategic partners to create new market scenarios The project outlines a well designed plan for the exploitation of results and proposes various measures to ensure the long-term sustainability Accurate identification of market, consumers, producers Detailed IPR management Clear analysis of the needs of final beneficiaries Excellent impact in terms of scientific advancement The communication and dissemination activities are explained and planned in great detail
- 14. The LOGICAL FRAMEWORK: A useful tool to start preparing your proposals
- 15. The Lean Canvas: a good tool to prepare an exploitation plan
- 16. 16 Exploitation is a process to achieve long term project sustainability
- 17. THE RIGHT WAY TO WRITE A PROPOSAL DOES NOT EXIST! Requirements: Competence Coherence Pragmatism Good sense Style …HOWEVER…
- 18. Checklist/questions for a well organised Impact What will be the effects/benefits? How wide will the (market) range of effects/benefits be? How will we measure them? How will we verify them? Who will directly benefit from project results (target groups)? Who could indirectly benefit from them? How will we get in contact with such actors? How much time and costs to produce these benefits? What barriers and obstacles must we overcome? How?
- 19. Andrea Di Anselmo Alessia Melasecche info@meta-group.com www.meta-group.com
Editor's Notes
- #5: Let’s start from origin! This is to have in mind what comes next
- #6: The «bullet» is the R&D result Target type is the challenge (sociatal, economic, etc ) and its groups (customers/users) The effect of the collision is the impact or better saying, the changes induced by the collision
- #13: Chiedere loro eperienze (slide dopo e sui loro commenti)