This document discusses the importance of social networking for librarians and information professionals. It notes that much of life is now spent online in participatory digital culture and navigating the flood of information has become difficult. It recommends building a Professional Learning Network (PLN) using current social media tools to both follow and lead, create and share content, and learn from others. The document provides examples of how school and virtual libraries can embed services through social media. It argues that librarians must go where users are online and embrace new technologies like mobile apps, virtual worlds, and Web 3.0 to remain relevant.
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