IMS Integration Challenges (2010)
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The document discusses the challenges of integrating, migrating, and creating a sustainable business model for IMS (IP Multimedia Subsystem). Key challenges include mitigating integration costs, transitioning subscribers from PSTN to IMS, and developing a business model that benefits all stakeholders. It emphasizes the importance of measurement, automation, and a holistic approach in overcoming these obstacles.
IMS Integration Challenges (2010)
- 1. IMS Challenges: Integration, Migration and creation of Sustainable business Marc Jadoul Sophia Antipolis, 24 November 2010.
- 2. 2 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. OpCo ServCo Operational Excellence Application Eco-system Vision Execution Convergence Business Case All-IP TDM LTE Broadband RCS Technology Value High Leverage Network Application Enablement SDP IMS is a Journey, Not a Destination (John Delaney, OVUM) IMS
- 3. 3 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. Challenge #1 Mitigating IMS Integration Costs and Risks Multi-vendor platforms interoperability End-to-end functionality, scalability, security and QoE OSS/BSS, applications, CPE and clients integration Network and software configuration management Dealing with multi-vendor team dynamics Reducing costs & risks of project delays Labs, methodologies & tools for testing & validation Expertise, experience and facilities are key to integrate complex multi-vendor networks.
- 4. 4 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. A Holistic Approach to Solution Development & Validation System Element SystemCustomer time Solution Definition Architecture & High Level Design Requirements Development Detailed Design Specification Acceptance Integration Design Verification Requirements Verification Customer Validation & Acceptance Transition SI Validation Verification Plan & Design Integration Plan & Design Acceptance Plan & Design Validation Strategy AcceptanceImplementationAnalysis & Design Integr.& Verific- ation Implementation End-to-End Multi- vendor
- 5. 5 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. What Gets Measured Gets Managed IMS functional regression testing (POTS & SIP) Test coverage Test creation time Test execution time Test efficiency Lab utilization Quality coverage Reporting 20-30 tests 126 tests 1 hour/test 10 minutes/test 1 person week 1 night ~ 2 tests/hour ~ 25 tests/hour mostly daytime day and night human based on MOS KQI error prone KQI based (*) Alcatel-Lucent lab results and customer project metrics Typical industry performance Measured* Alcatel-Lucent performance
- 6. 6 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. Challenge #2 Migrating Network and Subscribers to IMS Migration from PSTN, NGN and pre-IMS to IMS Technical vs. commercial migration Network, site and operations readiness Minimal impact on service continuity Migration methodology, processes & tools Resource planning, scheduling and fallback scenarios Engaging all stakeholders, including regulators and end-users Predictability and automation are key to execute large scale migration projects.
- 7. 7 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. Distribution frame Data migration Provisioning & synchronization Physical cutover Re-routing Methodology & Tools for PSTN to VoIMS Migration next gen EMS/OSS/BSS subscriber data routing data IMS coreMSAN Subscriber data TDM switch routing data legacy EMS/OSS/BSS OSP data POTS users ISDN users OSP data records validation & cleansing IP cloud
- 8. 8 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. What Gets Measured Gets Managed PSTN to IMS Voice Line Migration (*) Alcatel-Lucent lab results and customer project metrics Typical industry performance Measured* Alcatel-Lucent performance OSP data correctness OSP data validation time Data provisioning speed 1st pass-migration yields ~ 85% ~ 100% 4 minutes/line 10 seconds/line 600 lines/hour 50,000 lines/hour 98%50-60% Migration window overnight 24/24 Overall migration cost ~ 70%100% End-user outage time during physical cutover 20 minutes <20 seconds
- 9. 9 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. Challenge #3 Creating a Sustainable IMS Business Implementing a win-win-win model for Network Providers, Application Providers and End-Users Enabling applications, exposing and monetizing network assets and user profiles without compromizing privacy & security Delivering services beyond voice, applications beyond web 1.0/2.0 and enhancing the user experience Reducing time-to-market while stimulating open innovation and developer eco-systems A sound business model and go-to-market strategy are key to drive successful commercial launch.
- 10. 10 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. Content Streaming Call Control & Routing Interactive Voice and Video Media Rich Messaging Customer Engagement Location Subscriber Data Monetization Advertising & Offers Payments & Charging Content Distribution Converged Policy Framework Automatic Application Identification Massively Scalable QoS Optimized Video Delivery Application Enablers API Exposure Device Defragmentation Application Enablement Leveraging a Service Provider’s IMS Environment API Provider Tools PrototypingDeveloper Tools PublishingBusiness Tools API Library High Leverage Network with IMS Core Open API Platform Transcoding Identity Management Presence Network Address Book Etc. Developer Program
- 11. 11 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. What Gets Measured Gets Managed Consumer Demand for New Applications and Bundles (*) “LTE Appeals to European Consumers”, Alcatel-Lucent, Nov 2009 Consumer likelihood to sign up for LTE applications Preferred tariff models for LTE data services Definitely would sign up Probably would sign up 11% 12% 32% • HSI + top 6 apps • Advertizing • Monthly fee 28€ • HSI + top 6 apps • No advertizing • Monthly fee 35€ • HSI + top 3 apps • No advertizing • Monthly fee 28€ 7% 21% 11% 21% 8% 25% 8% 26% 9% 25% 10% 31% 14% 30% 15% 34% Enhanced Mobile Video Multi-Party Video Call Image-Enabled Search Location-Based Services Mobile Video Monitoring Mobile Gaming Live Messaging Next-Generation Music
- 12. 12 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. Vision Execution TDM All-IP Technology Value OpCo ServCo Conclusion There are many challenges ahead on your IMS journey. Need for a holistic approach and an experienced partner. Integration Migration Sustainable business I M S
- 13. 13 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved. www.alcatel-lucent.comwww.alcatel-lucent.com marc.jadoul@alcatel-lucent.com be.linkedin.com/in/mjadoul