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INDIE RECORD LABEL- SUB 
POP 
REECE LEONARD
ABOUT THE LABEL 
• Founded by Bruce Pavitt and Jonathan Poneman in 1988, Sub Pop Records is a 
medium-sized independent record label based in Seattle, WA. With early 
releases by Nirvana, Mudhoney, Soundgarden, and TAD, the label is often 
associated with something called ā€œthe grunge movement.ā€ Exploitation of this 
association has frequently proven financially fruitful. Later years saw record 
album releases from such moderately-to-somewhat-well-known artists as: 
Sebadoh, Sunny Day Real Estate, The Murder City Devils, Hot Hot Heat, The 
Shins, Iron and Wine, The Postal Service, Band of Horses, David Cross, Flight of 
the Conchords, Fleet Foxes, Beach House, Washed Out, and The Head and the 
Heart, among many other very talented and deserving artists whose managers 
will be contacting us shortly about inclusion in the preceding list. Of course, the 
label is perhaps best known for unintentionally ending the recording careers of 
such longstanding and excellent bands as Sleater-Kinney, Dead Moon and The 
Jesus and Mary Chain.
• Sub Pop Records employs somewhere between 37 and 45 
people, most of whom work in our World Headquarters in 
Seattle. It is our intent to market and sell the recorded music 
(and related merchandise) of artists whose music some shifting 
definition of ā€œweā€ really and truly love. We mean to represent 
these artists as faithfully and diligently as possible and hold 
out hope that this is enough for us to remain solvent in the 
face of the well-documented collapse of the music industry at 
large. We also enjoy laughter, good times and the company of 
friends.
SUB POP RECORDS IS AN INDEPENDENT 
RECORD LABEL BASED IN SEATTLE, 
WASHINGTON. 
• On the website they have several different ways of promoting 
the bands/ artists which they distribute the music too. Such as 
merchandises for the bands/ singers and the recording studio 
itself.
• The record company also give the option to buy their music on 
vinyl's. By doing this I gives the recording studio a more classic 
feel and that goal of being classic influences the artists that 
they will sign. A type of music which is not widely popular but 
targets only a specific set of people.
MAJOR LABEL- UNIVERSAL MUSIC GROUP 
This is the global music leader with strong music positions in recorded music, 
music publishing and merchandising. This company discovers and develops 
recording artists and then markets and promotes their music across a wide range 
of formats and platforms. 
This major label owns several record labels such as A&M Records, Blue note 
records, Mercury Nashville, Harvest, Interscope records, Island records and many 
more! This company is comprised of artists from all over the world (North America, 
Europe, Latin America, Asia Pacific) with artists such as Kanye west, will.i.am, Jessie 
J, 50 Cent, Dr Dre, Eminem and much more. 
They have been representing some of the most influential and legendary artists 
over the last 100 years and now has the most extensive catalog of music in the 
industry. 
Bravado, the only global 360 degree full-service merchandise company develops 
and markets high quality licensed merchandise to a world wide audience. The 
company works closely with new and established entertainment clients , creating 
innovative products carefully tailored to each artist or band.
• Unlike the Universal music group, sub pop have a lot 
less money so they are unable to sign so many big 
artists and would usually only get a big artist if they 
had them before they became big. 
• Sub pop have their own merchandise shop and sell 
music on their website, unlike Universal music group 
who have ownership/links with a large variety of 
shops and are able to get artists work published on 
many platforms around the world, thus creating 
themselves and the artist more money.
SUB POP- 1986 URL- 1934 
• URL have been around for longer giving them more time to 
become a big company, also in the 1930’s there wouldn’t have 
been many labels around at the time. Subpop have to compete 
with many other record labels who are already established in 
the market which make sit harder for them when they do not 
have much money.

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Indie record label sub pop

  • 1. INDIE RECORD LABEL- SUB POP REECE LEONARD
  • 2. ABOUT THE LABEL • Founded by Bruce Pavitt and Jonathan Poneman in 1988, Sub Pop Records is a medium-sized independent record label based in Seattle, WA. With early releases by Nirvana, Mudhoney, Soundgarden, and TAD, the label is often associated with something called ā€œthe grunge movement.ā€ Exploitation of this association has frequently proven financially fruitful. Later years saw record album releases from such moderately-to-somewhat-well-known artists as: Sebadoh, Sunny Day Real Estate, The Murder City Devils, Hot Hot Heat, The Shins, Iron and Wine, The Postal Service, Band of Horses, David Cross, Flight of the Conchords, Fleet Foxes, Beach House, Washed Out, and The Head and the Heart, among many other very talented and deserving artists whose managers will be contacting us shortly about inclusion in the preceding list. Of course, the label is perhaps best known for unintentionally ending the recording careers of such longstanding and excellent bands as Sleater-Kinney, Dead Moon and The Jesus and Mary Chain.
  • 3. • Sub Pop Records employs somewhere between 37 and 45 people, most of whom work in our World Headquarters in Seattle. It is our intent to market and sell the recorded music (and related merchandise) of artists whose music some shifting definition of ā€œweā€ really and truly love. We mean to represent these artists as faithfully and diligently as possible and hold out hope that this is enough for us to remain solvent in the face of the well-documented collapse of the music industry at large. We also enjoy laughter, good times and the company of friends.
  • 4. SUB POP RECORDS IS AN INDEPENDENT RECORD LABEL BASED IN SEATTLE, WASHINGTON. • On the website they have several different ways of promoting the bands/ artists which they distribute the music too. Such as merchandises for the bands/ singers and the recording studio itself.
  • 5. • The record company also give the option to buy their music on vinyl's. By doing this I gives the recording studio a more classic feel and that goal of being classic influences the artists that they will sign. A type of music which is not widely popular but targets only a specific set of people.
  • 6. MAJOR LABEL- UNIVERSAL MUSIC GROUP This is the global music leader with strong music positions in recorded music, music publishing and merchandising. This company discovers and develops recording artists and then markets and promotes their music across a wide range of formats and platforms. This major label owns several record labels such as A&M Records, Blue note records, Mercury Nashville, Harvest, Interscope records, Island records and many more! This company is comprised of artists from all over the world (North America, Europe, Latin America, Asia Pacific) with artists such as Kanye west, will.i.am, Jessie J, 50 Cent, Dr Dre, Eminem and much more. They have been representing some of the most influential and legendary artists over the last 100 years and now has the most extensive catalog of music in the industry. Bravado, the only global 360 degree full-service merchandise company develops and markets high quality licensed merchandise to a world wide audience. The company works closely with new and established entertainment clients , creating innovative products carefully tailored to each artist or band.
  • 7. • Unlike the Universal music group, sub pop have a lot less money so they are unable to sign so many big artists and would usually only get a big artist if they had them before they became big. • Sub pop have their own merchandise shop and sell music on their website, unlike Universal music group who have ownership/links with a large variety of shops and are able to get artists work published on many platforms around the world, thus creating themselves and the artist more money.
  • 8. SUB POP- 1986 URL- 1934 • URL have been around for longer giving them more time to become a big company, also in the 1930’s there wouldn’t have been many labels around at the time. Subpop have to compete with many other record labels who are already established in the market which make sit harder for them when they do not have much money.