Inside Shell: Presentation
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This document outlines a proposed digital communications strategy for Shell. It identifies challenges such as critics and past campaigns. The proposed solution is a campaign called "Inside Shell" that would use a landing page, prevention toolkits, info updates and infographics to showcase how Shell is protecting the environment, meeting energy needs, creating technology, and more. It would feature profiles of Shell experts and be promoted through a press conference, social media ads, and blogger outreach with the goal of changing public perception. The recommendation is to engage boldly and come out of Shell's shell to tell its story to the world.
Inside Shell: Presentation
- 1. Digital Communications Strategy 17 August, 2012 AMANDA AZUBUIKE BETH CHAFIN ITZEL CASTILLO MEGAN MENDELSOHN MIKA RIVERA
- 2. AGENDA The World Today Shell Today Challenges Opportunities Solution Recommendations Tell the World Conclusion Q&A
- 3. THE WORLD TODAY 4 billion YouTube videos will be watched today 32 hours The average American spends online per week “We don’t have a choice on whether we do social media. The question is how well we do it.” - Erik Qualman, American Author of Socialnomics
- 4. WHERE SHELL IS TODAY Brand Recognition | Preferred Provider | Established Online Presence
- 5. WHERE SHELL IS TODAY Meet your audience Hi, I’m Brent! I studied science, Hi, I’m Cathy! I’m a and I grew up working mom from interested in new Anchorage and tech and how things interested in the work. beneficial impact Shell’s project will have in my area. Cathy Brent
- 6. WHERE SHELL IS TODAY
- 7. CHALLENGES Detractors & Critics | Public Perception | Past Campaigns | Unclear Messages Now it’s time to engage.
- 8. OPPORTUNITY
- 9. OPPORTUNITY How you’re seen now
- 10. OPPORTUNITY How you will be seen in the future
- 11. CAMPAIGN: INSIDE SHELL We are... Protecting the environment Meeting the worlds energy needs Creating innovative technology Providing for the future Serving the community Strengthening the economy
- 13. CAMPAIGN: INSIDE SHELL Landing Page
- 14. CAMPAIGN: INSIDE SHELL Landing Page Prevention Toolkits | Info Updates | Infographics | Tech Elements
- 15. CAMPAIGN: INSIDE SHELL Meet the experts Hi, I’m Dirk, and I’ve been with Shell for 10 Let’s talk! years. I’m an amateur astronomer and love fishing and sailing. Dirk Smit Shell’s Chief Scientist Geophysics Brent
- 17. TELL THE WORLD Press Conference | Social Media Advertising | Blogger Outreach Be bold.
- 18. Come out of your shell.
Editor's Notes
- #12: Our words instead of the quote - way to phrase something. Box perhaps has a small demo vid or mock-up? Or next slide shows the mockup after we explain it?
- #13: Our words instead of the quote - way to phrase something. Box perhaps has a small demo vid or mock-up? Or next slide shows the mockup after we explain it?
- #14: Our words instead of the quote - way to phrase something. Box perhaps has a small demo vid or mock-up? Or next slide shows the mockup after we explain it?
- #15: Our words instead of the quote - way to phrase something. Box perhaps has a small demo vid or mock-up? Or next slide shows the mockup after we explain it?
- #16: Our words instead of the quote - way to phrase something. Box perhaps has a small demo vid or mock-up? Or next slide shows the mockup after we explain it?
- #19: Our words instead of the quote - way to phrase something. Box perhaps has a small demo vid or mock-up? Or next slide shows the mockup after we explain it?