InSync
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InSync is an app that aims to maximize productivity by synchronizing all productivity tools into one platform, including calendars, reminders, to-dos lists, and notes. It can be accessed on mobile, web and desktop. InSync's vision is to simplify users' lives by integrating existing productivity features from multiple apps into a single tool. Their goal is to be the number one app in the productivity category by 2016 with a 50% ROI within five years of launching.
InSync
- 1. INSYNC all syncing productivity app ALISA ADAMS OLIVIA DUNCAN EDWIN GARCIA LEXI GIOVAGNOLI MIGUEL RODRIGUEZ OZZY SALAS
- 2. MISSION To provide unique tools that maximize productivity
- 3. VISION Our vision is a simplified life where the multitude of productivity tools are synchronized into one tool
- 4. Be the #1 app in the productivity category by 2016 ROI 50% within 5 years of launch PRIMARY SMART OBJECTIVE
- 5. CORPORATE SOCIAL RESPONSIBILITY Partner with Chrysalis & DoSomething.org to do campaigns & drives These events would happen around August & January (the most prominent months for CSR campaigns) Also- Insync creates other opportunities for users to aid these organizations, such as a donate button, when creating an account on the app
- 6. CORPORATE PHILANTHROPY InSync annually provides scholarships for five disadvantaged youths who are unable to afford college tuition These scholarships are merit based & applied for through the company website via applications & essays
- 7. PARENT COMPANY They already excel at the options we offer (calendar, reminders, to-do lists) Google would benefit from InSync’s synchronization feature InSync would benefit from Google’s strong market share GOOGLE
- 8. SWOT STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Integrates existing calendars, reminders, & to-do lists on one app Accessible on all smartphone devices, web, & desktop Use existing Google calendar software to make the app & existing products Many productivity apps to sync with Each productivity app has a different format which needs to be integrated into ours so the data can be imported Google has a slight disadvantage with Apple products Affordable productivity app that can compete with other apps, free or paid Competing app that is against Apple’s calendar & reminder functions built in Be the default calendar, reminder, to-do list app for all smart phones & devices Many productivity apps in the market Many competing apps are free & similar Other Google competitors (Apple) also try to replicate the syncing process
- 9. COMPETITION OVERVIEW OUR POINT OF DIFFERENCE InSync syncs together all features in our one platform InSync offers Groupon & Yelp deals InSync is accessible over: Mobile, Web, Desktop COMPETITORS PRODUCTEEV GMAIL EVERNOTE iCLOUD FANTASTICAL 2 THEIR POINT OF DIFFERENCE Delegate tasks To-do lists Free Email Calendar To-do lists Reminders Docs Notes Desktop/Mobile Lim. data space Storage Syncs content Apple devices Calendar To-do lists Reminders Low market share
- 10. PERCEPTUAL MAP AGE EASE OF USE InSync Gmail Producteev iCloud Evernote Fantastical 2
- 11. POSITIONING STATEMENT To busy young professionals, InSync is the brand of Productivity App that supports organization & efficiency because of its unique ability to synchronize your life.
- 13. PRICE FREE TRIAL – for a limited time REGULAR – $2.99 DELUXE – $4.99 TACTICS – odd-even & single-pricing
- 14. KEY PRODUCT FEATURES Calendar | To-Do List | Reminders | Notes Synced Interfaces In-app Purchase Upgrade Avaliable Deluxe – Groupon & Yelp Offers, More Data Space
- 15. DISTRIBUTION CHANNEL Retail / Direct Channels App Store / Android Marketplace
- 16. AD CAMPAIGN AUDIENCE – college students / young professionals APPEALS – admiration / convenience MEDIA TYPES – broadcast / digital EXECUTION – musical / humorous N’SYNC (“Buy, Buy, Buy” … “I Want You App”)
- 17. THANK YOU