The document discusses interactionism and labelling theory. It explains that interactionists believe deviance is defined by others' reactions rather than the acts themselves. Labelling theory, proposed by Howard Becker, states that actions only become deviant through the application of a label. Once labelled, a deviant career may follow as the label becomes a person's master status. The media plays a role in socially constructing crime and deviance through how it reports and amplifies certain acts. However, labelling theory is difficult to prove and some acts will always be seen as deviant regardless of labelling.