Internal comms strategy | Internal Comms Group | 10 May 2018
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The document outlines the findings and proposals from Mencap's internal communication audit conducted in 2018, which included qualitative and quantitative feedback from employees. Key themes include improving clarity in communication, fixing the manager cascade, and leveraging employee voice to enhance organizational engagement. The next steps focus on creating a values-driven workforce and implementing an effective internal communications strategy to support organizational goals.
Internal comms strategy | Internal Comms Group | 10 May 2018
- 1. Head of internal communications, Mencap Liz Clyro
- 4. • Qualitative feedback – focus groups • Good mix of locations • Good mix of job roles • Qualitative feedback – conversations with senior team • What works and where are the gaps • Exploring their needs and expectations • Quantitative feedback – survey • Open to all • Consistent questions to those in focus groups What’s involved
- 5. Clear communication • Have a plan • Why, what, who, when • Thanks and follow up Things to think about Focus groups • Facilitators • Scribe pointers • Parking issues Questions • Objective in mind • Consistency • Needs not wants
- 6. 67 people attended 12 focus groups Who took part 127 people filled in the survey Interviews with the executive team
- 7. • Fix the manager cascade • Employee voice • Simplify • Make it easy • Help me understand what’s expected of me What we heard
- 8. • Results report • Ideas and recommendations • Check in with senior leadership team • Inform internal communication strategy • Communicate results overview back out • Prioritisation and action What’s next
- 9. Create an organisation that lives our values and can deliver Our Big Plan Grow our fundraised income Building a fundraising culture at Mencap Creating a groundswell of colleague fundraising activity for improved engagement, morale and outcomes for people with a learning disability. Better. Faster. Digital. Giving colleagues direct access to the tools & information they need to do their jobs, time back to our services by reducing paperwork and improving our big data capabilities. Engagement & Investors in People Building a values-driven workforce, who are engaged and motivated because they understand the part they play in delivering Our Big Plan and have a voice within the organisation. ICstrategyAudienceneeds Employee voice Channels & content Intranet as a digital workspace Strategic communication planning & support Help me understand Our Big Plan and how to easily get involved in strategic activities Inspire and motivate me with success stories and fun content that’s easy to digest Help me navigate around the systems I need to do my job Give me opportunities to collaborate with colleagues, have my say and give feedback Help me understand who’s who in the organisation and how to contact them Help me easily find the information I need to do my job and the updates I need to know, all in one place Be clear about the internal comms expectations of me as an exec and leader Fix the cascade by making it easier for my manager pass information on to me
- 10. Questions?
- 11. Internal comms strategy 9 May 2018 Internal Comms Group London #CCinternalcomms Supported by
- 12. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk