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International Private Bank
Welcome.
International Private Bank Setup Workshop
Fireside chat.
“No one has a monopoly on
       good ideas.

    ...and execution is
         everything.
Agenda
New International Private Bank
Agenda Day One
                       Business Team Centric
1. Introductions                                      5. Why Private Banking Is Different to Onshore
                                                         - Business & Technology Perspective, APM
2. Disclaimers. Why this is only an initial briefing      impact
   on private banking business technology
   strategy                                           6. Why Private Banking in 2010 is even more
                                                         different - key technologies and their business
3. Opportunity. Execution & Vision. Importance           impact
   of Business Technology Strategy (BTS) e.g in
   Mergers & Acquisitions if TW banking sector        7. Vendor Landscape - top n and why they are
   consolidates further
                                                      8. Importance of BTS in spinoffs, startups and
4. Background & Case Studies ( 4 or 5)                   multi-brand umbrella environments -
   Importance of Business AND Technology                 examples from mature/open markets. SSVM
   working together on strategy and business             approach.
   performance
                                                        ... Recap & redirect with senior team
Agenda Day Two
                  Technology Team Centric
1. Selected items from day one chosen jointly.     7. Technology Product/Architecture Risks &
                                                      Opportunities
2. Beyond APM - Project portfolio management,
   Service portfolio management, Deeper APM        8. Vendor Relative Positioning & Benchmarking
   (Components, Web Services, SOA)                    Data

3. Channel Architecture Backgrounder               9. The Value & (Time) Limitations of Practical
                                                      Experience
4. Vendor Momentum & Maturity - why rankings
   can be misleading, the picture beneath the      10. Architecture & Investment Profile - The
   numbers                                             simultaneous equation between Business &
                                                       Technology?
5. Vendor Risks & Opportunities - samples from
   a business and technology perspective           11. What Are Real KPIs given the simultaneous
                                                       equation - Value of Time to Market &
6. Negotiation Strategy, Legal Frameworks, value       Continuous Innovation Platforms
   of a experience an a global perspective
                                                   12. Some sample internal technology landscapes
Introductions
•   Peter J Cooper

•   Cooper Sydney

•   Network

•   Business Technology
    Management as a
    Management Science

•   BTM special role in
    banking technology
Background/Experience
“   Life is short...

do something great.
experience.
“It is OK to make
     mistakes...
 but only if you own them
              &
     learn from them.
Opportunity
excited?
local opportunity
                               TW -
 This week: Exports up 46.9% yoy, CT $100m insurance comms.
Banking Industry 4th in Asia, 6% CAGR for 20 years, 4%pa forecast
              Tier 1 PBs 23% ^(8) - out performing
 GOB 55% v (10) - under performing, will privatise, low margins
            Other 22% v (23) - too small, need capital
         CT 6.15m, ROAE 12.5% (1st), Efficiency 47.8% (3rd), NPL 1.8% (3rd)
                BOC ?m, ROAE 12.4%, Efficiency 39.3%, NPL 4.6%
               CBA 10+m, ROAE 19.8%, Efficiency 51.5%, NPL 0.1%
                 SCB ?m, ROAE 17.7% Efficiency 54.5%, NPL 0.8%
vendor opportunity




   Apple +147% so what?
Temenos ++350% ... while Baidu is a mere 215% ;-)
competitor opportunity




     Standard Chartered +178%
International Private Bank Setup Workshop
global opportunity.
                       1. Bank of America – $1,501 billion
                              2. UBS – $1,393 billion
                               3. Citi – $1,320 billion
                         4. Wells Fargo – $1,000 billion
                          5. Credit Suisse – $611 billion
                           6. JP Morgan – $552 billion
                        7. Morgan Stanley – $522 billion
                              8. HSBC – $352 billion
                        9. Deutsche Bank – $231 billion
                       10. Goldman Sachs – $215 billion

 The top 20 global private banks manage nearly $9.2 trillion of private client
assets. That’s around 63% of the total global market and challenges the widely
           expressed view the global wealth industry is fragmented.
                                                       -Scorpio/Finetik 7/2009
Needs
Updating
International Private Bank Setup Workshop
International Private Bank Setup Workshop
International Private Bank Setup Workshop
International Private Bank Setup Workshop
Execution
Onshore vs. Offshore
“ Realizing there is an
    opportunity
... does not mean you can grasp or
             maximize it.
Text
?
“execution is everything
...but do you have an exemplary vision?

       A cause is even better...

    ...and how long is the journey?
unique sense
 of purpose?
“ Where strategic
business technology management
          decisions start.
International Private Bank Setup Workshop
“Some managers are uncomfortable with expressing emotion
about their dreams, but it’s the passion and emotion that will
                attract and motivate others.”
                         - Jim Collins
                   author of ‘Good to Great’ and ‘Built to Last’.
International Private Bank Setup Workshop
‘The customer is not always right’
legacy.
the only channel?
iphone/android                                          ++87% on
                                                                   MS
apple/google strategies are driving corporate strategies globally
International Private Bank Setup Workshop
International Private Bank Setup Workshop
International Private Bank Setup Workshop
International Private Bank Setup Workshop
International Private Bank Setup Workshop
Over?
1. Send a clear signal of confidence to customers & markets

2. Creates capabilities in time for the post crisis era

3. Retain best internal resources by providing them with an
important and strategic initiative to work on.

                              Boston Consulting Group Q3 2009
                        on why you should build/buy/renovate in an economic winter NOT hibernate
International Private Bank Setup Workshop
“ it is all about the client
 ...and the channels they WANT to use.
International Private Bank Setup Workshop
technology is the experience.
  the experience is marketing and personal.
the new technology spend is marketing spend.

       pc0 The new #megabank private bank is
       really gr8! Thanks @ctlady

       ctlady Our pleasure @pc0, hope you will tell
       all your mates especially the #hnw ones :-)
                                                      +
   BUT... We don’t control the message any
          more, the clients, prospects
           (actually everyone else)
                     does...
International Private Bank Setup Workshop
International Private Bank Setup Workshop
400,000 titles instantly
lower cost per title to customer
         higher margins
     30% of revenue already
            one store
   high customer satisfaction
   immense customer lock in
“How many login ids
and apps do YOU have
    to remember?
  ...all the product silos in the WORLD
won’t deliver good self-service UX across
multi channels without $$$$$$$$$$$$$$.
integrated vision. by design.
International Private Bank Setup Workshop
“We all know products generate revenue.

    Make them easy (&
    consistent) to use.
 ... share business logic, and design across
    channels to   reduce cost.
International Private Bank Setup Workshop
“Business Technology
   Strategy is a key
enabler of long term
 merger and acquisition
       strategy.

      ... and short term too!
International Private Bank Setup Workshop
EFG International
>19 banks/booking centres, regulated on a consolidated basis by
Swiss Financial Market Supervisory Authority

Member of EFG Group, third-largest banking group in Switzerland
(Dec 2008)

> 50 locations and > 30 countries

2008 revenue-generating AUM of CHF 77 bn

> 2,400 employees and >700 Client Relationship Officers (CROs)

CHF 1.8 billion current market capitalisation, BIS Tier 1 ratio of
12.5% at the end of 2008
International Private Bank Setup Workshop
International Private Bank Setup Workshop
International Private Bank Setup Workshop
EFG Acquisition Trail
EFG New Presence Timeline
BTM
• Business Technology Management
• Management Science
• Culture, Tools, Thinking, Process,
  Resources, Roles
• New and old
• Separate pack...
Align Project Team
1. Subject Matter Experts
Forge the project team from individuals who are respected subject matter experts and who are inspired by the
greater goal of the initiative (for us, improving the quality of the care we deliver). If backfilling the vacancies created
by these individuals in their work units is not painful, then you probably have selected the wrong individuals.


2. Two Leaders - Commonality
Establish two leaders for every project team: a project leader from IT to perform traditional project management
functions and drive technical decisions, along with a process leader from the business unit to drive workflow
redesign decisions. Pairs mirror the inherent duality of IT-enabled transformation: technical execution married to
effective process redesign. Require that team members have a common space, common goals and a functional
dependence on one another to succeed. If you demand that they interact intimately on all aspects of project work,
the cultural differences that exist among them will soften over time to create a new, shared culture.


3. Commit to Integration - Multi-Disciplinary Decision
Forum
Establish a forum for integrated decision making, where team members from all disciplines (for us, nurses,
physicians, pharmacists, clinical technologists, medical records personnel and IT professionals) must contribute. This
forum becomes the nerve center of the project. Eradicate decision making in silos, because there are few decisions
that affect only a single discipline within a team-based workflow. Allow no party to proceed along an independent
path. Nourish the commitment to multidisciplinary integration where it exists; force it where it does not; and
highlight the successes achieved through collaboration.
Lets Talk About...
     Vendors.
International Private Bank Setup Workshop
International Private Bank Setup Workshop
International Private Bank Setup Workshop
International Private Bank Setup Workshop
Core Commercials
                     An infrequent investment.

                Software dominates investment.

                        Licence fees are driver.

      Game changing is normal. Upfront, variable and ongoing
Per User, Per Server, Per Market, User Tier, Per Module, Module caps, Module/User
tiers, Instance limits, Contract Term Limits, Licence Term Limits, Module categories,
        support tiers by module, support levels, tiered PS, rubbery definitions.


     Tier one vendors are best at playing the game.

                 Control the game from outset.
Vendor Segments
               Universal
              Wholesale
        Private/UHNW/HNW
HNW/Professional/Consumer/Retail
Specialist (Micro, Islamic, Community)
Contenders ?
• Temenos T24 ‘something of value’ (Price? Services?)
• Oracle iFlex Flexcube ex-citi (Architecture? Price? Channels? Product?)
• Viveo vBank de France (Acquired)
                                                                USD3.8b
• IBM CB Armonk vs Sydney (Acquired)
                                                                  global
• ERI Bancaire Olympic Luxembourg (Scale? Product? Technology?   market
• MiSys Bankfusion et al. -Strategy? Focus? (Maturity?             size
   Architecture transition?), Equation (Products?), Midas Plus (Channels?,
   Architecture?),
   Bankmaster (Architecture? Age?)
                                                                  USD23b
                                                            addressable
• Odyssey Triple A upfront. (Scale? Product? Technology?)     market
• SAP e.g. CBA (Price? Integration? Time to market?)
Vendor Landscape
•   Categories                •   Key Players

•   Geography                 •   Differentiators

•   Role of bank in a box     •   A little history
    vs. evolutionary vs.
    revolutionary

•   Architecture and long
    term corporate strategy

•   Market share
International Private Bank Setup Workshop
BTM

Yawn.
International Private Bank Setup Workshop
“   Business Technology Management has economic and
    human potential that rivals any field of science today.

    How well people live in the decades ahead may be
    determined by how well they manage business AND
    technology together  


                                           Dr Michael Nobel
                                       Chairman, Nobel Family Society
“   Business Technology Management offers a unique
    opportunity to transform the global community.

    Future leaders will need to understand the
    convergence of business and technology in order to
    foster economic and social growth.


                                   Harriet Mayor Fulbright
                                        Chair, The Fulbright Center
Established
But not widely known
Good ROI
But not widely realised
Why Not?
    Fear
 Knowledge
  Culture
   Need
   Desire
More alignment
    Value focus
Life Cycle
           Design & Decide - BTS

            Build & Integrate - ISS

        Operate & Optimise - IT/IS SD

                     also

Strategic Sourcing & Vendor Management - SSVM

   Tech & Ops Legal & Compliance - TOLC

               Brand/Marketing

    Secretariat - APM, SPM, PPM, EA, TARM
“BTMs at the core since
       2001...
 ...top down commitment globally and
     centralised with 100% coverage.
•   Extra Enterprise
                           Future BTM
                                  •              Plethora of Platforms
    e.g. Personalised HNW Structured
    Products
                                             •   Dynamic Application Portfolio
                                                 Management
•   Social Media
                                             •   APIs for customers, partners
•   Generation Google
    e.g. Boomer’s Transition
                                             •   Social Feedback Tools

•   Dramatic Channel Growth & Implications
                                             •   Ecosystem Wars e.g. google vs Amazon vs
    e.g. channel jump experience and             MS vs VM vs IBM vs Governments
    analytics aggregation

•   Apps Everywhere
                                             •   Compliance & more


•   Proprietary language and tools explode
                                             •   Security & proactive defense


•   Mashups not just apps but multiple app
    stores &
Be Informed.
•   Trend Radar

•   Over the horizon radar

•   Community

•   Feedback w ranking
informed.
informed.




so many more...
Future Technology
•   Distributed development as standard   •   Dynamic Application, Asset & Service
                                              Portfolio Management
•   Campaign based development
                                          •   APIs for customers, partners
•   Virtualisation mandatory
                                          •   Social Feedback Tools impact on
•   Business technology inductions            development priorities and business
                                              engagement

•   Channel costs management
                                          •   Talent Challenges for development and
                                              retention caused by Ecosystem Wars
•   Cloud - internal and external

•   Social project management and CRM/
                                          •   Compliance & more
    PRM
                                          •   Security & proactive defense

•   Plethora of Platforms
Tools
•   saasu.com | online erp             •   bobsguide.com

•   salesforce.com | crm, sfa, paas,   •   finextra.com
    chatter
                                       •   wordpress.com
•   google corporate mail and google
    apps, google docs, google sites
                                       •   dropbox.com

•   skype for business
                                       •   ted.com

•   google wave
                                       •   twitter.com

•   techcrunch trends
                                       •   linkedin.com

•   trendwatching.com
                                       •   slideshare
Case Studies
    Selection
Thank You.
Peter J Cooper
peter.cooper@coopersydney.com

      coopersydney.com

      +61 2 8005 0551

            @pc0

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International Private Bank Setup Workshop

  • 5. “No one has a monopoly on good ideas. ...and execution is everything.
  • 7. Agenda Day One Business Team Centric 1. Introductions 5. Why Private Banking Is Different to Onshore - Business & Technology Perspective, APM 2. Disclaimers. Why this is only an initial briefing impact on private banking business technology strategy 6. Why Private Banking in 2010 is even more different - key technologies and their business 3. Opportunity. Execution & Vision. Importance impact of Business Technology Strategy (BTS) e.g in Mergers & Acquisitions if TW banking sector 7. Vendor Landscape - top n and why they are consolidates further 8. Importance of BTS in spinoffs, startups and 4. Background & Case Studies ( 4 or 5) multi-brand umbrella environments - Importance of Business AND Technology examples from mature/open markets. SSVM working together on strategy and business approach. performance ... Recap & redirect with senior team
  • 8. Agenda Day Two Technology Team Centric 1. Selected items from day one chosen jointly. 7. Technology Product/Architecture Risks & Opportunities 2. Beyond APM - Project portfolio management, Service portfolio management, Deeper APM 8. Vendor Relative Positioning & Benchmarking (Components, Web Services, SOA) Data 3. Channel Architecture Backgrounder 9. The Value & (Time) Limitations of Practical Experience 4. Vendor Momentum & Maturity - why rankings can be misleading, the picture beneath the 10. Architecture & Investment Profile - The numbers simultaneous equation between Business & Technology? 5. Vendor Risks & Opportunities - samples from a business and technology perspective 11. What Are Real KPIs given the simultaneous equation - Value of Time to Market & 6. Negotiation Strategy, Legal Frameworks, value Continuous Innovation Platforms of a experience an a global perspective 12. Some sample internal technology landscapes
  • 9. Introductions • Peter J Cooper • Cooper Sydney • Network • Business Technology Management as a Management Science • BTM special role in banking technology
  • 11. Life is short... do something great.
  • 13. “It is OK to make mistakes... but only if you own them & learn from them.
  • 16. local opportunity TW - This week: Exports up 46.9% yoy, CT $100m insurance comms. Banking Industry 4th in Asia, 6% CAGR for 20 years, 4%pa forecast Tier 1 PBs 23% ^(8) - out performing GOB 55% v (10) - under performing, will privatise, low margins Other 22% v (23) - too small, need capital CT 6.15m, ROAE 12.5% (1st), Efficiency 47.8% (3rd), NPL 1.8% (3rd) BOC ?m, ROAE 12.4%, Efficiency 39.3%, NPL 4.6% CBA 10+m, ROAE 19.8%, Efficiency 51.5%, NPL 0.1% SCB ?m, ROAE 17.7% Efficiency 54.5%, NPL 0.8%
  • 17. vendor opportunity Apple +147% so what?
  • 18. Temenos ++350% ... while Baidu is a mere 215% ;-)
  • 19. competitor opportunity Standard Chartered +178%
  • 21. global opportunity. 1. Bank of America – $1,501 billion 2. UBS – $1,393 billion 3. Citi – $1,320 billion 4. Wells Fargo – $1,000 billion 5. Credit Suisse – $611 billion 6. JP Morgan – $552 billion 7. Morgan Stanley – $522 billion 8. HSBC – $352 billion 9. Deutsche Bank – $231 billion 10. Goldman Sachs – $215 billion The top 20 global private banks manage nearly $9.2 trillion of private client assets. That’s around 63% of the total global market and challenges the widely expressed view the global wealth industry is fragmented. -Scorpio/Finetik 7/2009
  • 28. “ Realizing there is an opportunity ... does not mean you can grasp or maximize it.
  • 29. Text
  • 30. ?
  • 31. “execution is everything ...but do you have an exemplary vision? A cause is even better... ...and how long is the journey?
  • 32. unique sense of purpose?
  • 33. “ Where strategic business technology management decisions start.
  • 35. “Some managers are uncomfortable with expressing emotion about their dreams, but it’s the passion and emotion that will attract and motivate others.” - Jim Collins author of ‘Good to Great’ and ‘Built to Last’.
  • 37. ‘The customer is not always right’
  • 40. iphone/android ++87% on MS apple/google strategies are driving corporate strategies globally
  • 46. Over?
  • 47. 1. Send a clear signal of confidence to customers & markets 2. Creates capabilities in time for the post crisis era 3. Retain best internal resources by providing them with an important and strategic initiative to work on. Boston Consulting Group Q3 2009 on why you should build/buy/renovate in an economic winter NOT hibernate
  • 49. “ it is all about the client ...and the channels they WANT to use.
  • 51. technology is the experience. the experience is marketing and personal. the new technology spend is marketing spend. pc0 The new #megabank private bank is really gr8! Thanks @ctlady ctlady Our pleasure @pc0, hope you will tell all your mates especially the #hnw ones :-) + BUT... We don’t control the message any more, the clients, prospects (actually everyone else) does...
  • 54. 400,000 titles instantly lower cost per title to customer higher margins 30% of revenue already one store high customer satisfaction immense customer lock in
  • 55. “How many login ids and apps do YOU have to remember? ...all the product silos in the WORLD won’t deliver good self-service UX across multi channels without $$$$$$$$$$$$$$.
  • 58. “We all know products generate revenue. Make them easy (& consistent) to use. ... share business logic, and design across channels to reduce cost.
  • 60. “Business Technology Strategy is a key enabler of long term merger and acquisition strategy. ... and short term too!
  • 62. EFG International >19 banks/booking centres, regulated on a consolidated basis by Swiss Financial Market Supervisory Authority Member of EFG Group, third-largest banking group in Switzerland (Dec 2008) > 50 locations and > 30 countries 2008 revenue-generating AUM of CHF 77 bn > 2,400 employees and >700 Client Relationship Officers (CROs) CHF 1.8 billion current market capitalisation, BIS Tier 1 ratio of 12.5% at the end of 2008
  • 67. EFG New Presence Timeline
  • 68. BTM • Business Technology Management • Management Science • Culture, Tools, Thinking, Process, Resources, Roles • New and old • Separate pack...
  • 69. Align Project Team 1. Subject Matter Experts Forge the project team from individuals who are respected subject matter experts and who are inspired by the greater goal of the initiative (for us, improving the quality of the care we deliver). If backfilling the vacancies created by these individuals in their work units is not painful, then you probably have selected the wrong individuals. 2. Two Leaders - Commonality Establish two leaders for every project team: a project leader from IT to perform traditional project management functions and drive technical decisions, along with a process leader from the business unit to drive workflow redesign decisions. Pairs mirror the inherent duality of IT-enabled transformation: technical execution married to effective process redesign. Require that team members have a common space, common goals and a functional dependence on one another to succeed. If you demand that they interact intimately on all aspects of project work, the cultural differences that exist among them will soften over time to create a new, shared culture. 3. Commit to Integration - Multi-Disciplinary Decision Forum Establish a forum for integrated decision making, where team members from all disciplines (for us, nurses, physicians, pharmacists, clinical technologists, medical records personnel and IT professionals) must contribute. This forum becomes the nerve center of the project. Eradicate decision making in silos, because there are few decisions that affect only a single discipline within a team-based workflow. Allow no party to proceed along an independent path. Nourish the commitment to multidisciplinary integration where it exists; force it where it does not; and highlight the successes achieved through collaboration.
  • 70. Lets Talk About... Vendors.
  • 75. Core Commercials An infrequent investment. Software dominates investment. Licence fees are driver. Game changing is normal. Upfront, variable and ongoing Per User, Per Server, Per Market, User Tier, Per Module, Module caps, Module/User tiers, Instance limits, Contract Term Limits, Licence Term Limits, Module categories, support tiers by module, support levels, tiered PS, rubbery definitions. Tier one vendors are best at playing the game. Control the game from outset.
  • 76. Vendor Segments Universal Wholesale Private/UHNW/HNW HNW/Professional/Consumer/Retail Specialist (Micro, Islamic, Community)
  • 77. Contenders ? • Temenos T24 ‘something of value’ (Price? Services?) • Oracle iFlex Flexcube ex-citi (Architecture? Price? Channels? Product?) • Viveo vBank de France (Acquired) USD3.8b • IBM CB Armonk vs Sydney (Acquired) global • ERI Bancaire Olympic Luxembourg (Scale? Product? Technology? market • MiSys Bankfusion et al. -Strategy? Focus? (Maturity? size Architecture transition?), Equation (Products?), Midas Plus (Channels?, Architecture?), Bankmaster (Architecture? Age?) USD23b addressable • Odyssey Triple A upfront. (Scale? Product? Technology?) market • SAP e.g. CBA (Price? Integration? Time to market?)
  • 78. Vendor Landscape • Categories • Key Players • Geography • Differentiators • Role of bank in a box • A little history vs. evolutionary vs. revolutionary • Architecture and long term corporate strategy • Market share
  • 82. Business Technology Management has economic and human potential that rivals any field of science today. How well people live in the decades ahead may be determined by how well they manage business AND technology together   Dr Michael Nobel Chairman, Nobel Family Society
  • 83. Business Technology Management offers a unique opportunity to transform the global community. Future leaders will need to understand the convergence of business and technology in order to foster economic and social growth. Harriet Mayor Fulbright Chair, The Fulbright Center
  • 85. Good ROI But not widely realised
  • 86. Why Not? Fear Knowledge Culture Need Desire
  • 87. More alignment Value focus
  • 88. Life Cycle Design & Decide - BTS Build & Integrate - ISS Operate & Optimise - IT/IS SD also Strategic Sourcing & Vendor Management - SSVM Tech & Ops Legal & Compliance - TOLC Brand/Marketing Secretariat - APM, SPM, PPM, EA, TARM
  • 89. “BTMs at the core since 2001... ...top down commitment globally and centralised with 100% coverage.
  • 90. Extra Enterprise Future BTM • Plethora of Platforms e.g. Personalised HNW Structured Products • Dynamic Application Portfolio Management • Social Media • APIs for customers, partners • Generation Google e.g. Boomer’s Transition • Social Feedback Tools • Dramatic Channel Growth & Implications • Ecosystem Wars e.g. google vs Amazon vs e.g. channel jump experience and MS vs VM vs IBM vs Governments analytics aggregation • Apps Everywhere • Compliance & more • Proprietary language and tools explode • Security & proactive defense • Mashups not just apps but multiple app stores &
  • 91. Be Informed. • Trend Radar • Over the horizon radar • Community • Feedback w ranking
  • 94. Future Technology • Distributed development as standard • Dynamic Application, Asset & Service Portfolio Management • Campaign based development • APIs for customers, partners • Virtualisation mandatory • Social Feedback Tools impact on • Business technology inductions development priorities and business engagement • Channel costs management • Talent Challenges for development and retention caused by Ecosystem Wars • Cloud - internal and external • Social project management and CRM/ • Compliance & more PRM • Security & proactive defense • Plethora of Platforms
  • 95. Tools • saasu.com | online erp • bobsguide.com • salesforce.com | crm, sfa, paas, • finextra.com chatter • wordpress.com • google corporate mail and google apps, google docs, google sites • dropbox.com • skype for business • ted.com • google wave • twitter.com • techcrunch trends • linkedin.com • trendwatching.com • slideshare
  • 96. Case Studies Selection
  • 98. Peter J Cooper peter.cooper@coopersydney.com coopersydney.com +61 2 8005 0551 @pc0