Internationalization and Localization in Transferwise
- 1. I18n & L10n in TW Maksym Bryzhko Software Engineer at Transferwise maksym@transferwise.com
- 3. Localization Localization = L10n Adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market (a locale)
- 4. Internationalization Internationalization = I18n Designing and building an application to facilitate localization. The main concern is that application can be adapted to various languages and regions without engineering changes.
- 5. Why localization in needed in Transferwise?
- 6. 30% of our customers prefer a non-English language
- 7. Localized product increase MNU and conversion. * MNU - Monthly New User
- 8. Qualitatively, our customers are asking for it.
- 9. Language Launch Prioritization Criteria: ● Current demand - existing customers' browser language ● Growth - browser language growth over past 4 months ● Opportunity - Migrant market size and English proficiency ● Profitability - Route sustainability Also taken into account: ● How easy to translate ● Availability of translators ● TransferWise priorities
- 10. How did we started?
- 11. External Translators Helped to translate part of the home page. Problems: ● Low quality ● Lack of Context ● Terms
- 12. Our internal Customer Support ● Multilingual CS team of ~250 members and 46 nationalities ● Devs asked translations for DE and ES via slack Limitation: ● Cannot be scaled for many languages
- 16. Convenient tooling for making translations
- 17. In-Сontext Tool
- 18. Integration CLI (Command Line Interface) - allows to upload/download translations from the project working copy Rest API - Useful for custom workflows
- 20. Translation Process 1)Source (English) messages are pushed to the repo 2)The messages are uploaded to the Crowdin 3)Pre-translation from Translation Memory(TM) is applied 4)Translators and Proofreaders complete the translation 5)The translations are downloaded from the Crowdin and pushed into the repo
- 21. Crowdsourcing (our next goal) 1)Initiation of external translators 2)Voting mechanism
- 22. Q & A