Intranet Design - How To Undertake An Intranet Redesign
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The document outlines the process for intranet redesign, emphasizing the importance of a comprehensive business case that includes cost-benefit analysis and employee needs assessment. Key elements include strategic planning, governance, and design phases, along with the definition of objectives and roles, including the involvement of a C-level executive champion. Methodologies for gathering input through interviews, surveys, and focus groups are discussed, along with recommendations for effective content management and design execution.
Intranet Design - How To Undertake An Intranet Redesign
- 1. Intranet Redesign Toby Ward © 2013 Prescient Digital Media Not for distribution Watch the webinar recording instead
- 2. Agenda • Business case • Planning • Design • Q & A
- 4. About Us
- 5. World Leading Intranet Experts • 12 years of profitable history • Dozens of Fortune 500 Clients • World-Renown Thought Leaders; 150+ intranets
- 6. Clients
- 7. First ever intranet methodology
- 8. First to define & study “social intranet”
- 9. PrescientDigital.com • Hundreds of articles • Dozens of white papers & reports • Dozens of case studies & videos • Access to multiple social media channels
- 11. More than ROI • A business case should weave a complete story – Cost / benefits – Return on investment – Opportunities created
- 12. Identify the problems / needs
- 13. Business Requirements • 10 interviews = good sample • Circulate questionnaire before interview • Know the situation before going in Analysis • Write up notes as soon after as possible • Look for trends & themes
- 14. • Approximately 20 questions – Multiple choice and open text – Qualitative and quantitative • Provide survey intro with – Project overview – Details on participation incentive if any Analysis • Synopsis of each question • Trends Employee Survey
- 17. 17 • By employee type, geographic location, business unit • 8 people = good session (10+ = too many) • Ask questions, promote discussion • Use screen shots from similar industry and company size if possible Analysis • Paragraph format with quotes • Bar graph for screen shot ratings – Averaged overall rating graph Focus Groups
- 18. Assessment Scoring © 2002 – 2013 Prescient Digital Media
- 20. Guessing
- 22. Benchmarking © Prescient Digital Media S T R I C T L Y C O N F I D E N T I A L N O T F O R R E P R O D U C T I O N O R D I S T R I B U T I O N 0 1 2 3 4 5 6 7 8 9 10 Look & Feel Usability Layout Content Tools & Innovation Planning & Resources Overall Rating CA 6.5 5 6 7 6 4 5.7 Cisco 8 9 9 10 10 9 9.3 IBM 8 9 8 8 9 9 8.5
- 25. Planning
- 26. Perspective • 1/3 of IT projects exceed budgets and schedules by almost 100% in small to mid-size companies (Gartner)
- 27. Deliver the plans & design
- 28. • Strategic planning • Governance & policies • Business case & ROI • Functional planning • Information architecture • Wireframing • Design • Content management • Change management Planning Stages
- 29. Mission Statements • Our mission is to connect people with the ultimate places to play. • To improve organizational effectiveness & communications by enabling employees to access timely, relevant info & applications where, when & how they need it.
- 30. Objectives & Goals - Definitions • Goals – Qualitative – Something worked toward, or striven for – Something toward which effort is directed • Objectives – Quantitative – End result of an endeavor/effort – SMART • Specific, Measurable, Attainable, Realistic, Time Defined
- 32. Governance Defines the ownership and management model. o Management team o Roles & responsibilities o Decision making process o Policies & standards
- 33. The champion • C-level executive • The champion should have power and influence • Understands the value of the website & the potential • Needs to be involved, but not on a day-to-day basis • Only attend an occasional meeting
- 34. Collaborative Editor-in-Chief (Director of Communications) Editorial Committee (Content Owners) Communications Committee Development Committee Finance Hospital • Planned Giving • Annual Fundraising • Major Giving • Operations Hospital Communications Technical • Corporate Depts Content Authors • Business Unit Depts Internet Council (Internal & External Participation)
- 36. 37 Content Workflow Author/ Contributor Content Content Owner Intranet Project Manager Approved Yes No Post to CMS Translation required? Publish live to intranet File in CMS DB No Yes Translation / GMS Re-write/ update required Verify translation Translation correct Yes No Approved Yes No Require Mngm Review No Senior Management Approver Yes Approved Yes/No Document reaches expiry threshold CMS workflow sends notice to content author/owner Content owner/author reviews content Content Requires Update Yes Content owner/author saves content with note in workflow that no changes to document made
- 38. Wireframes
- 39. Deliver the plans & design
- 40. Design
- 43. Creative Brief • Review & incorporate brand guidelines • Determine color palette • Determine font types, sizes, headers, etc • Use of images / icons • Technical parameters / limitations
- 47. Design Concepts • Review creative brief with brand guidelines • Apply colors, style and images to wireframes • Review concepts and fine tune • Get approvals
- 50. Next webinar Social Intranet Case Study June 19, 12:30 EST
- 51. Intranet Insight > PrescientDigital.com
- 52. SocialBiz.ca
- 53. Questions?